Anne Marie van Gerwen

Amsterdam Area, Netherlands Netherlands

Digital Marketing Capabilities at Philips

Electronics / Computer Hardware

Focus on digital marketing and change management. 15+ years of marketing and strategy in digital media and telecom. Specialties: Marketing, Digital, Change management, Programme management, Communications, Training & Development, Digital performance management. In 2012, I joined Philips Consumer Lifestyle where I'm driving a programme for developing digital marketing capabilities. As consumers across the globe are engaging with brands online, digital is a pivotal area for marketing teams in Philips Consumer Lifestyle. The programme includes strategy, processes, dashboards, asses ments and learning solutions for search marketing, content management, social, CRM, e-commerce, intelli...