1. Hadewijch Vanwynsberghe
(MICT)
!
Media literacy!

2. User Empowerment is...
!
“Enabling citizens to control their own lives and
to take advantage of opportunities. It means
increasing the range of human
choise.” (Walker & Van Der Maesen, 2003, p
.5)!

3. Media
literacy
is…
• Knowing how to keep personal
information private!
• Differentiate between media
violence and real world
violence
• Recognize bias and
stereotyping in the
media

4. Media
literacy
is…!
• Consume and produce
media messages for
civic engagement
• Understanding how
media messages are
constructed
• Knowing which online
information is reliable
and knowing how to
recognise correct
information

5. Media
literacy
is…!
“ The ability to access, analyze, evaluate and
create messages across a variety of
contexts.” (Livingstone, 2004, p. 5)

6. Media
literacy
is…!
• European Commission (EC): “media literacy is the
competence to cope, autonomously and critically,
with the communication and media environment
established within the consequense of the
ʻinformation society.” (EAVI study, 2009, p. 21) !
• EC makes a clear distinction between two
dimensions: !
o 1) Individual competences (for example: technical use,
critical understanding and social skills) !
o 2) Environmental factors (for example: media
education, policies and regulation, media availability)!

7. Media
literacy
is…!
• Several definitions of media literacy!
• Media literacy: !

8. Participation
&
empowerment

9. Before we can measure media literacy (second
step) we must fist know whereof media literacy
is built. !
 Conceptual map of media literacy (first step).!

10. Conceptual map (work in
progress)!

11. Searching for sense!
• Media competences =!
• Competences vs skills: !
“The terms ʻcompetenceʼ and ʻkey competenceʼ are preferred to ʻbasic
skillsʼ which was considered too restrictive as it was generally taken to
refer to basic literacy and numeracy and to what are known variously
as ʻsurvivalʼ or ʻlifeʼ skills. ʻCompetenceʼ is considered to refer to a
combination of skills, knowledge, aptitudes and attitude, and include
the disposition to learn in addition to know-how.” (Martin & Grudziecki,
2006, p.256) !

12. Conceptual map (work in
progress)!

13. Privacy is …!
• Privacy (in our research) = privacy
awareness. !
• Privacy awareness = media
competence: !
-Knowledge !
-Skills!
-Attitudes !

14. Inclusion is…!
“Enabling all individuals to make informed
and empowerd choices about the uses of
ICTs whilst ensuring these individuals
have ready access to the resources
required to enable them to act on these
choises.” (Selwyn & Facer, 2007, p.23) !

15. Hadewijch.Vanwynsberghe@UGent.be!