NABJ Convention - Optimize Your Influence On LinkedIn with Anne Pryor and Kathy Times Final

HOW TO OPTIMIZE
YOUR INFLUENCE ON
LINKEDIN
Anne Pryor
LinkedIn Authority
anne@pryority.com

PRES., YELLOW BRICK MEDIA CONCEPTS
FOUNDER, KATHYTIMESWOW
FORMER CHIEF COMMUNICATIONS OFFICER, FAMU
PAST PRES., NAT’L ASSOC. OF BLACK JOURNALISTS
EMMY AWARD-WINNING JOURNALIST
PROFESSIONAL SPEAKER
COLLEGE LECTURER
KATHYTIMESWOW.COM @KATHYTIMESWOW LINKEDIN,
TWITTER, FACEBOOK, INSTAGRAM, YOUTUBE

We help individuals and organizations
assess, define, communicate and activate their
authentic brand story to
achieve next level success
without fearing __________
24-7, within seconds of their first interaction.

Why invest in your brand?
Confident and competent brand ambassadors are better
equipped to execute their professional and personal goals
and their organization’s mission, vision, and strategic
priorities.

“We think our hard work
will speak for us. Hard
work does speak for you,
but not nearly loud
enough. You must be the
best spokesperson for
your own brand.”
Yvette Miley
NBCUniversal
Senior Vice
President

What is Your WOW Advantage?
❖Extraordinary Experiences
(Personal, Educational, Professional)
❖Special Attributes & Accomplishments
❖Powerful Testimonials

WOW-ESP methodology equips you with the
knowledge and confidence to live your purpose,
find your space and use your voice within any
marketplace, industry, or virtual community.

▪ Internationally Recognized,
Top 10 LinkedIn Trainer
▪ Top 1% of all 740M LinkedIn
▪ Trained 200,000 people
▪ Written 20,000 profiles
▪ Generated millions of
dollars, secured great jobs
▪ Lovitude™ Soul Painter –
Hallmark Channel
Anne Pryor, MA

Agenda
 Look Great
 Get Noticed
 Connect + Engage
 Create Influence
Anne Pryor @2021 | anne@pryority.com WOW Confidential

What Does Your Online Identity Say About You?
LOOK GREAT
What Does Your
Online Identity Say
About You?

https://www.linkedin.com/sales/ssi/
Get a Read on Your Brand

Search Yourself Google, Bing, Yahoo

Set Google Alerts

Search Yourself on LinkedIn

Find Key Words
Are these the
right keywords for me?

Watch for Bots
Fake
Real

Create a Branded Profile

Set Settings & Privacy

Review Settings & Privacy

Reserve Your URL

Privacy – People Also Viewed

Show Name or Not

Turn Down “Blasts”

LinkedIn Name Search

Featured Section – thought leadership

About Summary

Activity – Relevant Communications

Experience – Attach to Company
Page – Share Achievements

Projects – Speaking, Events, Demos

Add All Education – Able to
Change Order

Add Skills & Get Endorsements

Add Accomplishments

Add Projects, Awards, etc.

Join Groups

Follow Companies

Branding Matters

Relevant Story Attracts Clients

Thought Leader Readiness

Tips:
• First 6 words
• Confirm
Branding
• Add
Measurable
Results

Give and Get Credible
Recommendations

Connect with Network
1st
Degree
2nd
Degree
3rd Degree
Friends of 2nd
Degree

Search Alumni

Invitation Writing Format
1. Hi Name
2. Connection point
or Compliment
3. Invite them
4. How can I help
5. Branded Sign Off
Hi Name,
I noticed that we are both are
journalists from St. Mary’s and you
are a board director. I would like to
connect and gain your insights into
board positions with x companies.
Thank you for connecting. Might
you have time for a quick call this
week?
Be well,
Name
555.555.5555

Best Times to Post

Follow Associations, See Jobs,
People

Set Job Alerts

Connect with Hiring Managers

Search Jobs

Post Thought Leadership –
Be Helpful Add Value

Post - Humble Self-Promotion /
Promotion of Others

Influencers Share Content

Use #Hashtags Find Thought
Leaders

Featured Section

Watch Trade Publications |
Congratulate People
Send message to People:
- Take photo of them (from paper and email message)
- Direct congratulate from app)
- Send message through LinkedIn:
Dear Colleen,
Congratulations you’re a STAR! I’m so excited to see
That you were promoted to X. Let me know how I can
support your success.
Be well, my new friend,
Anne
555.555.5555
www.annepryor.com
P.S. Just a tip, you’ll want to add your new company
and email to your LinkedIn profile.
Be the first to congratulate them.

Follow 5 R’s of Social Media
1. Reason: use reasonable etiquette, same as offline
2. Represent yourself: anonymous profiles lend themselves to
negative content
3. Responsibility: be factual
4. Respect: what you say online is a permanent record, so don’t say
anything you wouldn’t say to your Grandmother
5. Restraint: pause and reread before you send. It will be online
forever.

Research Salary on LinkedIn

Get Set Up
 Look Great
 Gather / Create Content
 Events
 News
 Set Up Your System
 Who Contact
 Communicate
 Measure, Adjust
 Set Your Schedule
 Calendar Management

10 Minutes a Week
2 new biz deals/mo.

Join Online Branding for Success

10 Minutes a Week for Success

• 10 MIN A WEEK
• COMPLETE PROFILE
• INVITE 4 TARGETED
CONNECTIONS /
WEEK
• JOIN GROUPS
• ADD VALUE
• LIKE, COMMENT,
SHARE

Actions
1. Know Yourself
2. Research
Yourself
3. Look Great

Connect with QR Code

Thank You!
Kathy Y. Times
President, Yellow Brick Media Concepts
Email: kytimes@icloud.com
Website: kathytimeswow.com
Phone: 813.502.0847

Let’s Connect
Anne@pryority.com
@annepryor
952.484.6854

NABJ Convention - Optimize Your Influence On LinkedIn with Anne Pryor and Kathy Times Final

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NABJ Convention - Optimize Your Influence On LinkedIn with Anne Pryor and Kathy Times Final