Anne Pryor will share her expert tips on How to Grow Your Brand and Your Business with LinkedIn at MSPBJ University on Oct. 22, 2019, to a Sold Out group of Minneapolis business owners and sales and marketing executives. Anne uses AI to gain insights to connect meaningfully with clients to build relationships that matter and add relevant value.
Grow Your Brand and Your Business with LinkedIn with Anne Pryor at MSPBJ University
1. GROW YOUR BRAND
AND BUSINESS
Anne Pryor
anne@pryority.com
www.linkedin.com/in/annepryor
2. 2
âą Name
âą Title, Organization
âą Fun Fact OR What Makeâs You Happy?
âą Scale 1-5 â Howâs Your LinkedIn Visibility?
âą How Can I Specifically Help You Today?
3. Agenda
ï” The Stats
ï” Get Noticed
ï” Connect + Attract Targeted HUBS
ï” Engage through Content
7. Social Selling
âNo matter what platform you're using, frequent posting
generates awareness and social discussion and gives
users the impression that your business is
dynamic.â âIT Business Net
8. Check Your SSI Score
ï” https://www.linkedin.com/sales/ssi
9. How Do You Look Online?
Executive Brand InView Reportâą
9
85
$2.0 M
83
34. Branded Summary
Size: 2000 Characters
Make it Easy: Use Bullets, Tell Customers How to Buy Services
Tell Readers: About You, Successes, Fun Facts, Your Why
53. ï” Needed to restore Athletics' Dept. Integrity
âMr. / Ms. Fixitâ
President Kahlerâs WHY
54. Coyleâs Why
ï” âIâm profoundly
disappointed in the
continuing episodes, poor
judgment, alleged crimes,
and it simply canât
continue.â
ï” âSo the question is, why
Minnesota?â Coyle said.
âAnd it was very simple for
me. We LOVE this place.â
âMr. Fixit â
56. 1. What are you an expert in?
2. How are you known?
3. What do people hire you for?
4. How do you want to be found?
5. Who do you want to find you?
6. How do you want to be known?
Define Your Brand + Content
90. Use the New Video
80% sharing content, 20% promotional
91. Best Practices for LinkedIn
Video
ï” Download or update the LinkedIn app on your phone. If you see a
little video camera icon, you have the LinkedIn video feature.
ï” See Video icon on the home page of LinkedIn, see the video
camera icon.
92. Video
Requirements
LENGTH:
3 seconds, min.
10 minutes, max
UNDER 1
MINUTES
MAX FILE SIZE IS 5
GIGABYTES
EASY TO UPLOAD ON
MOBILE
ADD NATIVE VIDEO
LINK TO YOUR PROFILE
VIA THE MOBILE APP.
ADD VIDEO TO LI
PUBLISHER
93. Video Ideas
ï” Sharing thought leadership content
ï” Introducing products
ï” Sharing from a tradeshow
ï” Interviewing a client
ï” Sharing best practices
ï” Demonstrating a product
ï” Promoting a book
ï” Share a webinar
ï” Events
ï” Houses for Sale
112. Watch Trade Publications |
Congratulate + Connect
Send message to People:
- Take photo of them (from paper and email message)
- Direct congratulate from app)
- Send message through LinkedIn:
Dear X,
Congratulations youâre a STAR!
I work with many of your friends and Iâd be happy to
help you be successful in your new role.
Be well, my new friend,
Anne
555.555.5555
www.annepryor.com
P.S. Just a tip, youâll want to add your new company
and email to your LinkedIn profile.
Iâm usually the first to congratulate them. I especially
reach out if theyâre new to the area.
113. AI Hooked Me â Top 2 LinkedIn
Trainer in World
114. 10 Minutes a Day
4 -10 new connections / day, 3 coffee / week
Secure New Client
117. Get Set Up
ï” Look Great
ï” Gather / Create Content
ï” Events
ï” News
ï” Set Up Your System
ï” Who Contact
ï” Communicate
ï” Measure, Adjust
ï” Set Your Schedule
ï” Calendar Management
118.
119. Follow 5 Râs of Social Media
1. Reason: use reasonable etiquette, same as offline
2. Represent yourself: anonymous profiles lend themselves to
negative content
3. Responsibility: be factual
4. Respect: what you say online is a permanent record, so donât say
anything you wouldnât say to your Grandmother
5. Restraint: pause and reread before you send. It will be online
forever.
130. âą 10 MIN A DAY
âą COMPLETE PROFILE
âą SEARCH FOR
PROSPECTS
âą INVITE 4 TARGETED
CONNECTIONS / DAY
âą TRY VIDEO
âą JOIN GROUPS
âą ADD VALUE
âą LIKE, COMMENT,
SHARE