An overview of how indie filmmakers can use digital tools to engage their audiences, especially through storytelling and other creative means.

1. Digital Audience
Engagement for Film

2. Digital engagement is potential for…
• Greater reach (the world)
• Immediate connection (24/7)
• Two way communication
• More personal, passionate connections
• Richer, deeper journeys
• A more active & recurring audience

3. Digital engagement: The pyramid
90-9-1 Rule
90%
Passive
1% Active
9% Intermittent

4. Digital engagement: Audience roles
• Spectator

5. Digital engagement: Audience roles
• Spectator
• Customer

6. Digital engagement: Audience roles
• Spectator
• Customer
• Publicist

7. Digital engagement: Audience roles
• Spectator
• Customer
• Publicist
• Community

8. Digital engagement: Audience roles
• Spectator
• Customer
• Publicist
• Community
• Collaborator

9. Digital engagement: Audience roles
• Spectator
• Customer
• Publicist
• Community
• Collaborator
• Patron/investor

10. Digital engagement: Audience roles
• Spectator
• Customer
• Publicist
• Community
• Collaborator
• Patron/investor
• Adversary

11. Digital engagement: Audience roles
• Spectator
• Customer
• Publicist
• Community
• Collaborator
• Patron/investor
• Adversary
• Unlikely bedfellow

12. Digital engagement: The pyramid
Spectators &
Passive Community
Intermittent Community
Intermittent Publicists
Intermittent Customers
Active Community
Active Publicists
Active Customers
Collaborators
Patrons/Investors
Adversaries/
Bedfellows

13. Digital engagement tools & platforms
• Social networks

14. Digital engagement tools & platforms
• Social networks
• Email

15. Digital engagement tools & platforms
• Social networks
• Email
• Surveys & polls

16. Digital engagement tools & platforms
• Social networks
• Email
• Surveys & polls
• Gamification & contests

17. Digital engagement tools & platforms
• Social networks
• Email
• Surveys & polls
• Gamification & contests
• Merchandise

18. Digital engagement tools & platforms
• Social networks
• Email
• Surveys & polls
• Gamification & contests
• Merchandise
• Crowdfunding & crowdsourcing

19. Digital engagement tools & platforms
• Social networks
• Email
• Surveys & polls
• Gamification & contests
• Merchandise
• Crowdfunding & crowdsourcing
• Storytelling

20. Digital engagement thru storytelling
What it can do:
• Expand narrative
• Immerse audience deeper into the
storyworld
• Extend the story into the audience’s real life
• Present different POVs & perspectives on
the same story
• Give fans opportunities to influence or be a
part of the storyworld

21. You can find me at:
www.StorypreneursUnite.com
www.veria.ca
@veriatweet
annelise@veria.ca