Föreläsning för studenter på internationella Handelshögskolan/Jönköping International Business School (JIBS)

1. Social media
as a basis for new business
Anne-Lie Lokko
@lokkomotion

2. Company
sizes
Sweden
2011
Large
0,1
%
250-­‐
employees
(Volvo,
Ericsson,
..)
Medium
0,5%
Small
2,9%
Micro
21,0%
-­‐5
employees
One
person
75,6%

9. 1+1=3

10. 14 february

12. Sweden
4 600 000 90 000 900 000

17. Meet
your
customer

18. AdverJse

22.
692
1406
2098

24.
271
344
615

35. API
–
ApplicaJon
Programming
Interface
An
API
is
a
source
code-­‐
based
specificaJon
intended
to
be
used
as
an
interface
by
soTware
components
to
communicate
with
each
other.
(Wikipedia)

37. CONTENT
IS
KING

38. TEAM

39. TRANSPARENCY

40. TIMING

41. DON’T
FORGET
YOUR
FAMILY
&
FRIENDS

42. QUESTIONS?
CONTACT
ME!