4. the personal homepage
• Fairly static and closed self-referential environment
• Content stored in one place
• Based on the unit of the page
• Required HTML knowledge
5. the blog
• The blog is a database
• The blog is not a closed environment
• Based on the unit of the post
• Focus on freshness and links
• Does not require HTML knowlegde (unless...)
6. what is a blog?
new form of journalism
reverse-chronological ordered collection of entries
diary
product of blog software
personal publication tool