Anne Mendenhall

Cleveland/Akron, Ohio Area United States

Director of Marketing Communications

• Collaborates with 15 internal departments to create integrated communication strategies, including comprehensive messaging and positioning, to ensure brand consistency and use of the most effective marketing tools/vehicles. • Manages marketing projects with emphasis on engagement, targeting, consistency, quality, and adherence to deadlines and budgets. • Identifies communication opportunities to increase customer engagement, and new targets to expand program/product reach. • Drives and manages digital strategies and services that enhance member value. • Directs the trade show/event marketing team and executes communication strategies using mail, email, web, mobile, video, soc...