Emergent Media,
Shifting Paradigms
& Next Gen Thinking
Ann DeMarle
Director Emergent Media Center,
Champlain College
email: demarle@champlain.edu
twitter: @anndemarle

Ann DeMarle
Director Emergent Media Center,
Champlain College
email: demarle@champlain.edu
twitter: @anndemarle

Emergent
http://www.youtube.com/watch?v=WnCqVjA_hBk&list=PL663B02CA575F119E&index=2

Emergent
e•mer•gent — adj.
arising or developing
into new shapes &
patterns from
previous, more basic
parts.
http://bbcearth.com/videos/stunning-snowflake-formation-sequence

Emergent Media
Networked, interactive, participatory communications.
• Procedural,
• Networked,
• Encyclopedic,
• Interactive,
• Participatory,
• Personal expression.

Emergent Media
Networked, interactive, participatory communications.
• Interactive,
• Procedural,
• Networked,
• Encyclopedic,
• Participatory,
• Personal expression.
http://en.wikipedia.org/wiki/File:CDC_6600.jc.jpg

Moore’s Law
Scale &
Processing
Power Nanometre-scale computation
cascades of molecular motion
by
C.P. Lutz, A.J. Heinrich, D.M. Eigler
IBM Research Division, Almaden
Research Center
Animation – Ann DeMarle
http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg

Moore’s Law “the Fifth Paradigm“
—speed doubles every year
Speed
www.kurzweilai.net/articles/art0134.html

Moore’s Law “the Fifth Paradigm“
—internet growth doubles every 10-11 months
“...nothing was
happening until the
mid ‘90s when
seemingly out of
nowhere, the world
wide web & email
exploded into view.”
Connectivity
www.kurzweilai.net/articles/art0134.html

Moore’s Law
Mobility

Moore’s Law
“The eventual total
cost of the
commercial was
$250,000
an unheard of price in
1971 for an
advertisement.”
(approximately
$2 million in
today’s dollar)
Low costs
http://en.wikipedia.org/wiki/I'd_Like_to_Teach_the_World_to_Sing_
cite_note-coke_hilltop-0

The Law of Accelerating Returns
?
Speed
Connectivity
Mobility
Low Costs
“...we won't experience 100 years of progress in the 21st century — it will be
more like 20,000 years of progress...”

Shifting technology paradigms impact our media
Changing how we:
Communicate, Learn, Think, Create, Work...

Emergent Media: Shifting Paradigms
Broadcast Media + Social Media = Personal Media
Encyclopedias + online research = Wikipedia
Music + MP3s = iTunes
Radio + iPods = Podcasting
Newspapers + email = Blogs
Television + digital video recording = YouTube
Serial TV + websites = webisodes
Books + mobile devices = ebooks
Storytelling + multiple platforms = transmedia
Disney Land + code = Video Games

Emergent Media: Shifting Paradigms
Broadcast Media Personal Media
Main Info Source TV Web
Location Living room Anywhere
Main Entertainment Form Movies Youtube, games
Location Theater Anywhere
Experience Watch, consume Participate, create
Producers Few—power—$$$ Many individuals
Delivery method Push Pull

Next Gen Thinking
For the first time there is an
entirely digital generation.
Demographics & expectations
have changed...
so has their way of thinking and
working.

Image: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

Next Gen Thinking:
• Tech savvy,
• Expressive,
• Level playing floor,
• Relevance & meaning
equals hardworking,
• Cooperative — peer
production,
• Information is everywhere:
• Critical thinking vs.
stored knowledge,
• So are answers:
• Every hallway has
multiple doors

On the Horizon
1. Visualization will help solve challenges of big data,
2. Researchers will develop new approaches to cybersecurity,
3. Concern will increase over Internet censorship and control,
4. Reliability will become the biggest design challenge,
5. Enterprises will deploy hybrid clouds and consumers will embrace personal
clouds,
6. Mobile computing will meet the cloud,
7. The need will grow for next-gen mobile computing,
8. The Internet of Things will change how consumers and enterprises use
technology,
9. Public interactive displays will become more common,
10.New multimedia applications will emerge for 3D printing,
11.Haptics will become more useful for rehabilitation.
http://www.computer.org/portal/web/pressroom/IEEE-Computer-Society-Announces-13-Technology-Trends-for-2013

• Artist Emergent Career Paths
3D artist
2D & 3D Animator
Technical artist
Procedural artist
Digital video editor
Transmedia designer
• Experience designer
Interaction designer
Game designer
Mobile media designer
• Business
• Entreprenuer
• Innovator
Interaction manager
Online communities & news
Project manager
New world of work
New world of work
Marketing

“It’s code dude, we can do anything.”
—Clint Hocking
Magic happens
Code: provides the possibilities
Content: evokes the emotional & intellectual experience

Connections Supersede Distance
Connections Supersede Distance

Past Becomes Present
Past Becomes Present

Art Moves Beyond the Gallery
Art Moves Beyond the Gallery

Creativity Meets Mobile
Creativity Meets Mobile

Play meets the Crowd
Play meets the Crowd http://eterna.cmu.edu/web/

Crowdsourcing Research
Crowdsourcing Research
http://www.uvm.edu/research/?Page=news&storyID=12986&category=uvmresearch

New world of work: Christina Rosalie
New world of work: Christina Rosalie
http://www.mytopography.com/2012/03/28/small-rituals-holding-steady/

Community: Bernie Sanders, Coby Brownell,
Community: Bernie Sanders, Coby Brownell,

Activism: Arab Spring, SOPA
Activism: Arab Spring, SOPA
http://www.guardian.co.uk/world/2011/jan/14/tunisian-president-flees-country-protests
http://sopastrike.com/

“It has shown me that it is not about how good your soccer skills
are. It is about attitude, teamwork and determination. What you do
when you are not on the pitch is important as well.”
—Foluso, age 13, England
Global Citizenship: EMC, PMC, UNFPA
Global Citizenship: EMC, PMC, UNFPA

Global Citizenship: Ronny Edrie
Global Citizenship: Ronny Edrie
http://www.middleeastvoices.com/2012/03/israelis-iranians-on-facebook-make-peace-not-war-80285/

Global Citizenship: Ronny Edrie
Global Citizenship: Ronny Edrie
http://www.youtube.com/watch?feature=player_embedded&v=mYjuUoEivbE

which do not seem credible. We select, we filter, we remember, and we are ready to
swap the learned information for a new, better one, when it comes along.
To us, the Web is a sort of shared external memory. We do not have to remember
unnecessary details: dates, sums, formulas, clauses, street names, detailed
Participating in cultural life is not something out of ordinary
definitions. It is enough for us to have an abstract, the essence that is needed to
process the information and relate it to others. Should we need the details, we can
look them up within seconds. Similarly, we do not have to be experts in everything,
to us: global culture is the fundamental building block of
because we know where to find people who specialise in what we ourselves do not
know, and whom we can trust. People who will share their expertise with us not for
profit, but because of our shared belief that information exists in motion, that it
our identity, more important for defining ourselves than
wants to be free, that we all benefit from the exchange of information. Every day:
studying, working, solving everyday issues, pursuing interests. We know how to
compete and we like to do it, but our competition, our desire to be different, is built
traditions, historical narratives, social status, ancestry, or
on knowledge, on the ability to interpret and process information, and not on
monopolising it.
even the language that we use.
2. Participating in cultural life is not something out of ordinary to us: global culture
is the fundamental building block of our identity, more important for defining
ourselves than traditions, historical narratives, social status, ancestry, or even the
language that we use. From the ocean of cultural events we pick the ones that suit
us the most; we interact with them, we review them, we save our reviews on
...This is why we feel that culture is becoming
websites created for that purpose, which also give us suggestions of other albums,
films or games that we might like. Some films, series or videos we watch together
with colleagues or with friends from around the world; our appreciation of some is
simultaneously global and individual. This is why we need
only shared by a small group of people that perhaps we will never meet face to face.
This is why we feel that culture is becoming simultaneously global and individual.
This is why we need free access to it.
free access to it. This does not mean that we demand that all products of culture be available to us
without charge, although when we create something, we usually just give it back for
circulation. We understand that, despite the increasing accessibility of technologies
which make the quality of movie or sound files so far reserved for professionals
available to everyone, creativity requires effort and investment. We are prepared to
pay, but the giant commission that distributors ask for seems to us to be obviously
overestimated. Why should we pay for the distribution of information that can be
easily and perfectly copied without any loss of the original quality? If we are only
getting the information alone, we want the price to be proportional to it. We are
willing to pay more, but then we expect to receive some added value: an interesting
packaging, a gadget, a higher quality, the option of watching here and now, without
waiting for the file to download. We are capable of showing appreciation and we do
want to reward the artist (since money stopped being paper notes and became a
Global Citizenship: Piotr Czerski
Global Citizenship: Piotr Czerski
string of numbers on the screen, paying has become a somewhat symbolic act of
exchange that is supposed to benefit both parties), but the sales goals of
corporations are of no interest to us whatsoever. It is not our fault that their
business has ceased to make sense in its traditional form, and that instead of
accepting the challenge and trying to reach us with something more than we can get
http://www.theatlantic.com/technology/archive/2012/02/we-the-web-kids/253382/
for free they have decided to defend their obsolete ways.

“The only constant is change”
—Heraclitus
c.535-475BC
Ann DeMarle
email: demarle@champlain.edu http://www.youtube.com/watch?v=X6BK08fhCtA
twitter: @anndemarle