Nové banky a sociální sítě

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Pohled na komunikaci tři bankovních "nováčků" za několik dní před panelovou diskusí WebTop100 - Monitoring sociálních sítí v praxi 10.04.2012 Hotel Adria, Praha

Wirtschaft & Finanzen

Sentiment příspěvků
Air Bank ZUNO BANK

Negative Negative
Neutral Neutral
Positive Positive
Mixed Mixed

Equa bank

Negative
Neutral
Positive
Mixed

Sentiment vs. zdroje
Air Bank ZUNO BANK
Comment Comment
Offline Negative Offline Negative
Article Neutral Article Neutral
Forum Positive Forum Positive
Twitter Mixed Twitter Mixed
Facebook Facebook
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%

Equa bank
Comment
Offline Negative
Article Neutral
Forum Positive
Twitter Mixed
Facebook
0% 20% 40% 60% 80% 100%

Buzz
Air Bank Equa bank ZUNO BANK

71
114

39

Buzz vs. zdroje
70

63

60

50

Facebook
40 Twitter
Forum
30
30 Article
Offline
21
20
Comment
15
13

10
9 9 9 8
7 7 7 7
5 5 5
3
0
0
Air Bank Equa bank ZUNO BANK

Komunikace
Facebook
250

200
195 199

150
131
Air Bank
100 94 ZUNO BANK
Equa bank

50
29
18 15
11 11
1 0 0 4 2 1
0

Statusy Komentáře Komentáře Líbí se mi Sdíleno
banky fanoušků

Komunikace
YouTube

Videí 32 6 15

Shlédnutí 61384 159855 15485

Odběratelů 82 34 34

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Air Bank Equa bank ZUNO BANK

Twitter Tweety Mentions RT Followers
Air Bank 6 21 7 767
ZUNO BANK 1 2 1 151

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Nové banky a sociální sítě

1. Klub WebTop100 10. duben 2012

2. Sentiment příspěvků Air Bank ZUNO BANK Negative Negative Neutral Neutral Positive Positive Mixed Mixed Equa bank Negative Neutral Positive Mixed

3. Sentiment vs. zdroje Air Bank ZUNO BANK Comment Comment Offline Negative Offline Negative Article Neutral Article Neutral Forum Positive Forum Positive Twitter Mixed Twitter Mixed Facebook Facebook 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Equa bank Comment Offline Negative Article Neutral Forum Positive Twitter Mixed Facebook 0% 20% 40% 60% 80% 100%

4. Buzz Air Bank Equa bank ZUNO BANK 71 114 39

5. Buzz vs. zdroje 70 63 60 50 Facebook 40 Twitter Forum 30 30 Article Offline 21 20 Comment 15 13 10 9 9 9 8 7 7 7 7 5 5 5 3 0 0 Air Bank Equa bank ZUNO BANK

6. Komunikace Facebook 250 200 195 199 150 131 Air Bank 100 94 ZUNO BANK Equa bank 50 29 18 15 11 11 1 0 0 4 2 1 0 Statusy Komentáře Komentáře Líbí se mi Sdíleno banky fanoušků

7. Komunikace YouTube Videí 32 6 15 Shlédnutí 61384 159855 15485 Odběratelů 82 34 34 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Air Bank Equa bank ZUNO BANK Twitter Tweety Mentions RT Followers Air Bank 6 21 7 767 ZUNO BANK 1 2 1 151