for all those companies who want to exhibit to expose your products and services at the baby show please read!!!

1. Mothers Instinct
Manchester and Cheshires premier baby show
Exhibitor Pack
Sunday 28th November 2010
The Waterside Hotel & The Galleon Leisure Club
Wilmslow Road, Didsbury, Manchester M20 5WZ

2. Mothers Instinct
Manchester and Cheshires premier baby show
Giving baby the best start at Mothers Instinct
Mothers Instinct has been launched, a unique show brought bringing quality businesses
from around the Cheshire and Manchester area together from the Pregnancy, Baby and
Toddler market. The idea is to offer a unique shopping experience, expert information,
advice and entertainment and deliver a great family day out.
RDA Events look to add value to our visitor experience by offering free entry, expert
advice and information teamed with great entertainment and we are always looking for
new opportunities to bring all relevant companies to the show for visitors to experience
and meet.
If you are in the nursery trade, a parent or parent-to-be then Mothers Instinct is the place
to be, a great day out for all of the family in the run up to Christmas and an essential part
of having a baby. On Sunday 28th November RDA Events presents Mothers Instinct at
The Waterside Hotel Didsbury. This Event is taking place in the luxurious hotel where
families and couples shop for products and services for babies and children. The event will
expose your business to potential new customers in a controlled environment which will
attract families with children of all ages from bump to baby to child. Children will be en-
tertained for the whole afternoon at the venue.par
The event will be held from 12.00 until 5.00pm. The cost of exhibiting your business at the
show is £165.00. Exhibitors will be given an eight foot allocated space, giving plenty of
room to bring your products, equipment and rails to expose your business. There will be
an event show guide for guests to browse at their own leisure.
We are looking for suitable businesses to exhibit at the event covering areas from
conception to teenages. As christmas is approaching so near to the event companies who
have products and services to sell on the day will benefit from added revenue. All show
exhibitors will be separated off into three areas:
• Fertility treatment, baby scans, merchandise, pregnancy products, pregnancy
classes, Ante-natal activities, nurseries, baby classes.
• Toddler - merchandise, toddler classes and activities, health and fitness,
nurseries and childcare
• Children - parties and games, childcare and schools,merchandise,toys, books,
sports health care, healthy alternatives to food.
Due to the overwhelming response from our last event ‘Inspired’, exhibitors are advised to
contact us to allocate a space as soon as possible.

3. Mothers Instinct
Manchester and Cheshires premier baby show
Visitor Profile
A quality audience - Mother’s Instinct will be the regions best consumer events entirely
dedicated to pregnancy, birth, babies and toddlers.
The show wil provide a unique live marketing channel to parents-to-be and new parents,
For selling, brand building, increasing awareness of products and services as well as
meeting new and existing customers face-to-face, there’s no better platform than
Mothers Instinct.
Mother Instinct is the first Baby of many shows organised by RDA Events which
consistently deliver a high volume of targeted individuals who come to see the very latest
must-have products, meet brands directly, get expert advice and information as well as
enjoying a fun day out with 96% of visitors saying they would recommend the show
Marketing Campaign
Getting visitors through the door - Your customers can't miss Mothers Instinct thanks
to powerful, results-driven and highly targeted campaigns incorporating press advertising,
radio promotion, point-of-sale, direct mail and new media.
Here is a selection of the marketing activities that take place at each RDA Events Show:
• Working with our title sponsors and associated press online and print, we have
a much larger reach to your core market
• Advertisements appearing in regional publication titles
• Visitor promotion leaflets to be inserted within local publication titles as well
as widespread distribution to associated businesses
• Community radio promotion on a targeted radio stations
• Targeted direct mail campaign to previous show attendees
• Web alliances, online marketing and email promotions
• Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries
and a number of other targeted locations
• Dedicated Show website - www.rdaevents.co.uk
• Joint promotional partnerships with a number of major brands
• Dedicated PR campaign with Idea Generation
For more information about the marketing campaign for the Show, contact Anna Stocks
on 07791 070 457

4. Mothers Instinct
Manchester and Cheshires premier baby show
Why Exhibit?
The market
• 62,000 children under the age of 4 in the Greater Manchester/Cheshire area
• Event lies within very affluent area of south Manchester attracting visitors from
Didsbury, Bramhall, Cheadle, Gatley, Wilmslow, Aldery Edge, Prestbury, Knutsford,
Lymm, Tatton, Altrincham, Hale, Bowdon all ABC1 consumer types within a 20 minute
drive time to the Waterside Hotel
• 43,000 births each year in the Greater Manchester/Cheshire area
• Direct access to your target segment at a cost lower than a local advertisement
• Increase your brand awareness and drive sale with impulsive buying characteristics in
the run up to Christmas
The show
• Distribution of 50,000 flyers in key locations
• Local press, radio and online advertising to promote the show
• No hidden costs - we quote a single exhibition price for our offerings
• No entrance fee for guests, increasing footfall on the day
• A team with a strong event and marketing track record - specialists in creating enjoyable
and innovative events
The bottom line
• 100% access to the purchase decision makers for your offerings
• 92% of decision makers find exhibitions an ‘extremely useful source of purchasing
information’
• 78% of visitors to events intend to make a purchase
• 100% dedication and support from the team to help you achieve the best return
on your investment
For more information about the show or to express your interest in exhibiting contact
Anna Stocks on 07791 070 457

5. Mothers Instinct
Manchester and Cheshires premier baby show
The offerings - Exhibitor
Mothers Instinct offers various exhibitor and partner offerings, tailored to your
individual business needs with the ability to maximise return on investment:
Show presence - £165
• Eight foot exhibitors pitch with table provided
• Commercial capabilities (ability to sell your product on the day
• Inclusion within the show guide
• Distribution of marketing material
• Opportunity to network with and meet other businesses
• Ability to capture market research and sign-up for offerings
• Follow up database of customers enabling you to market attendees of the show
Title Sponsor - £350
• Sponsorship of one of the three categories:
• ‘Conception to Birth’, • ‘Baby to Toddler’ • ‘Pre-school - school’
• Awareness of your company/brand within advertising of the show
• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays
around entrance/key areas of the event
Show sponsor - £600
• Awareness of your company/brand within advertising of the show
• Your companys logo on the show guide
• Inclusive of literature into the event goody bag to be given to each attendee
• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays
around entrance/key areas of the event
Gift bag presence - £40
• Your businesses flyer/leaflet in each and every gift ‘goody’ bag
to be given to each visitor on the day
For more information about the show or to reserve your space, contact Anna Stocks on
07791 070 457