The document provides an overview of search engine optimization (SEO) presented by Anna Koch of KG Tech, an SEO company in India. It defines SEO as techniques used to increase a website's visibility and rankings in search engines in order to drive more organic traffic and sales. The presentation covers the basics of SEO, how search engines work, benefits of SEO, local SEO, on-page optimization techniques, and services offered by KG Tech such as SEO, social media optimization, and link building.
2. What is Search Engine optimization?
•The main reason to apply search engine optimization
techniques is to increase your web sites traffic by
obtaining higher rankings in search engines for keyword
searches related to your web site.
•The idea is that with increased traffic, you will have
increased sales. Search Engine optimization is a
technique that helps in increasing the visibility of your
blog or website in Search Engine Results pages( SERP).
3. •This can be achieved through natural or unpaid link search results.
Search Engine optimization (SEO) ensures that your site is found on
Search engines by people who need the services and information you
offer on your site.SEO helps to bring your site higher and faster in
Search engine results page.
• If you still don’t engage in SEO I bet you are losing a great deal of
organic traffic. In this article am sharing with you some Benefits or
Reasons Why you should engage in Search Engine Optimization.
4. SEO Basic Facts
You need local seo services if you fall under any of these below
categories:
•Every day, the search engines and directories average 300-500
million searches (multiple sources)
• In a recent Forrester Research report, 81% of consumers on the
Internet find products or services by using search engines.
• Unfortunately, only 7% of all web sites are visible by the search
engines according to a recent statmarket.com study as most web sites
are not properly optimized.• Search Engine Optimization (SEO) is the
method by which web pages receive a high page rank in search
engines (SEs).
• SEO is the act of modifying a website to increase its ranking in the
listings of SEs.
5. •You wanted to promote your personal website on small business
seo
•You want Google to show your website at the very 1st place when
people enter your name or business name
6. Over All Benefits
After SEO, your seo india company gets the ability to:
•Drive high quality customers to your website.
• Increase sales leads from customers looking for your
products and services.
• Build your brand online by communicating marketing
messages to your target audience.
• Increase your profile against your competitors.
• Target a global audience via international search engines.
• Cost-effective advertising.
• Be accountable with ROI tracking.
7. Why Local search engine optimization?
•It will bring local peoples
• Local SEO Services helps you to dominate your
local market
•It gives you advantage over your competitors for low
competition
•Cost effective with best ROI.
•Increasing your local business or brand awareness.
8. What is organic search engine optimization?
Search Engine Optimization is a process to establish your
websites visibility on popular search engines and also to improve
quality traffic using organic, we follow certain methodologies to
improve the search engine friendliness of your website. So, once
you approach us, we do a pre-analysis report to let you be aware
of the current state of your website.
9. How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database
Search engines indexes the content (text, code) in these documents by
adding it to their databases and then periodically updates this content.
Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-time)
Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking
factors
10. WHAT IS PPC ADVERTISING?
PPC(Pay Per Click) is an advertising method where an advertiser
will be charged only when their ad is clicked. PPC or CPC(Cost
Per Click) seo company in india is a famous advertisement method
as it allows the advertiser to reach the highly targeted narrowed
down audience and so only their targeted audience will see the ads
11. DIFFERENCE BETWEEN SEO & PPC ADS
SEO is an organic advertising method. That is, we do not pay Google to rank our
website at the top, rather we optimize our website according to the terms and
policies of Google and let them see our website as a quality one and so our website
will be shown whenever people search our keywords.
PPC is all about paying Google for every click their user makes or for every 1000
views for our ad. But the result in PPC will be immediate and one do not have to
wait for Google to review the site completely, although Google will review their ads
and related page and website to ensure it’s not in their banned list of categories.
12. SOCIAL MEDIA OPTIMIZATION
Social media optimization has a positive impact on your rankings as
it boosts your rankings by getting high quality links to your site. Such
links being natural and organic, search engines loves them too.
Social media optimization is a natural extension of SEO. Search
engine optimization helps you market your site through search
engines while SMO strengthens your brand image across the high
traffic social media platforms on the internet.
13.
14. Basic Tips & Optimization Techniques
Research keywords related to your business
Identify competitors, utilize benchmarking techniques and identify
level of competition
Utilize descriptive title tags for each page
Ensure that your text is HTML-text and not image text
Use text links when ever possible
Use appropriate keywords in your content and internal hyperlinks
(don’t overdo!)
Obtain inbound links from related websites
Monitor your search engine rankings and more importantly your
website traffic statistics and sales/leads produced
Educate yourself about search engine marketing
15. Social Media Optimization (SMO)When 93% of your
target audience lives, eats and breathes social media,
you cannot afford not to have a dedicated social
media strategy that includes social media tools,
networking sites and communities to create a buzz
about your product or services .
Social media optimization builds bridges between
brands and customers, starts enduring conversations
about brands in the Internet ecosystem to garner
greater and more comprehensive brand visibility.
16. Why organic Search Engine Optimization?
SEO Analysis : SEO Analysis is a report on the influence of your
blog or website on major search engines like Google, Yahoo and
Bing. This analysis gives a complete picture of your websites
standing in the Internet world.
In this, we do several researches to provide a detailed report on what
needs to be done to improve your websites visibility on search
engines.
Keyword Analysis : Keyword Analysis is done to increase
conversations and find new markets. It is an essential process which
comes under search engine optimization. At this stage, we do
analyze the keywords used on your website and depending on your
target reach and services, we use freeze on certain relevant
keywords and use them throughout the website
17. On Page Optimization
Getting a targeted visitor for a web page is not easy.
On-page optimization is one of the important steps
followed to increase the SEO friendliness of page. A
page without on-page optimization has little
possibility of gaining good ranks on search engines.
Link Building Link Building is one of the key aspects
of SEO. The process is done to get quality back links
relevant to the services offered by the website. We
ensure to bring more valuable back links that are
relevant to the content of the website.
18. Services offered by SEO Company in India- KG Tech
KG Tech(the registered SEO company in India), which started as a
freelancing services to help retailers sell products online in 2008, has
grown into a complete digital branding services providing solutions on
SEO, SEM, SMO & related business requirements. It was not a plan,
but consistent growth of search engines and social medias, launch of
new marketing platforms every year or two, shift of customer base to
online and growing demands of businesses to create a reputable brand
online has all brought us to where we are today, ofcourse with our
efforts and the trust that our customers have on us. We are extremely
client-friendly company working on customized solutions for every
project. For More Information visit: SEO Company in India call us:
+917845920090 , +914424350693
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further….
I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in.
This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED.
Some of the common characteristics of today’s search engines are as follows:
* A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today.
In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
