Seozone - 5 tips
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5 actionable SEO tips by Mark Thomas from DeepCrawl
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Seozone - 5 tips
- 2. How valuable was Search in 2015? @SearchMATH
- 5. Have you ever intentionally browsed products at a store but, decided to buy them online? Have you ever intentionally browsed products online, but decided to buy them in-store? @SearchMATH 68% 32% Yes No 70% 30% Yes No
- 6. @SearchMATH “Web-rooming” is just as important as “showrooming”
- 7. @SearchMATH 56% - first thing they do when researching a purchase is to go to a search engine
- 8. @SearchMATH
- 9. @SearchMATH
- 10. Today I’m going to look at “ON-THE-PAGE FACTORS” AKA “TECHNICAL SEO” @SearchMATH
- 16. But how healthy is their ON-THE-PAGE SEO? @SearchMATH
- 19. @SearchMATH Let’s test the User Experience (U/X)
- 23. But do 404’s hurt my site? @SearchMATH
- 24. YES
- 26. @SearchMATH
- 27. @SearchMATH
- 28. Website Health 0 2 4 6 8 10 1 5 10 Commercial Performance Low High Website ‘Health’ impact on Commercial Performance
- 29. What do the world’s top SEO experts say? @SearchMATH
- 30. "Even a basic understanding of what to look for in technical SEO can get you far…
- 31. …So many people today focus too heavily on off-page SEO, but if a site is technically flawed, it won't matter how many links you have or how good your content is.”
- 32. Isolate & Dominate Your Base Metric 1. Organic revenue 2. Visits compared to last month 3. Visits compared year-over-year http://searchengineland.com/win-battle-proving-seos-value-201328
- 33. "The biggest problems we have are tech problems. Often webmasters [are] trying to be too clever and give confusing signals… John Mueller, Webmaster Trends Analyst, Google http://managinggreatness.com/2014/01/27/john-mueller-closing-keynote-at-smx-israel/
- 34. …Send clear, consistent and obvious signals.” John Mueller, Webmaster Trends Analyst, Google http://managinggreatness.com/2014/01/27/john-mueller-closing-keynote-at-smx-israel/
- 35. GOOGLE RECOMMEND CRAWLING SEPARATELY Google Webmaster Hangout, 16th October, John Mueller recommended running a separate crawl to help identify and resolve technical issues that could be causing problems and delays when Google tries to crawl your site. “We get kind of lost crawling all of these unnecessary URLs and we might not be able to crawl your new updated content.”
- 36. I’m going to show you a case study to remind us of some of the power at our disposal @SearchMATH
- 41. Where do I start with a technical review? @SearchMATH
- 43. Independent web crawler software which imitates googlebot to produces rich reports detailing opportunities to achieve perfect website architecture. @SearchMATH
- 46. An embarrassing truth for too many web managers… @SearchMATH
- 47. They don’t even know how many pages they have on their website @SearchMATH
- 48. Let alone how many issues are lurking below the surface @SearchMATH
- 52. Establish a clear picture of your website and then consider how it fits into the URL universe @SearchMATH
- 56. Recommend 5 actions from your audit: • 3 Quick-wins • 2 Long-term wins @SearchMATH TIP #2
- 58. What’s the story with these rel=canonical links? @SearchMATH
- 59. “Including a rel=canonical link in your webpage is a strong hint to search engines your about preferred version to index among duplicate pages on the web.”
- 60. “rel=canonical can be a bit tricky because it’s not very obvious when there’s a misconfiguration.”
- 64. www.mavi.com rel=canonical to a Disallowed URL @SearchMATH
- 68. Audit your canonical tags quarterly @SearchMATH TIP #3
- 69. Your robots.txt file holds the power over crawlers. Monitor for free with Robotto.org @SearchMATH TIP #4
- 70. So, how can I fix this issue?
- 71. Adding this directive in the robots.txt is quicker, cleaner, easier to manage than getting a meta noindex added to specific pages. @SearchMATH
- 72. But ultimately the meta canonical needs amending to…
- 74. DeepCrawl already supports the robots.txt noindex directive: check which pages are being noindexed in your report via Indexation > Non-Indexable Pages > Noindex Pages.
- 75. Constantly optimise your architecture to improve crawl efficiency @SearchMATH TIP #5
- 77. So, remember: 1) Crawl your website 2) 5 actions per audit 3) Audit your canonicals 4) Try robotto.org for FREE 5) Optimise your crawl efficiency @SearchMATH
- 78. Thank you! Please say “hi” @SearchMATH
Hinweis der Redaktion
- Using a number of different channels to make a single purchase. An example of this kind of transaction is researching a product online and then buying it in store. In fact, more than 80% of all respondents conduct online research before they buy electronics, computers, books, music, and movies. Eighty-eight percent of US respondents said that they research a product online via their PC before buying (vs. 80% globally) ― and 73% of US respondents report that they research online when buying clothing, footwear, toys, and health and beauty products (vs. 60% globally). In other words, online research doesn‘t just lead to online purchases, it‘s also critical in leading to purchases through other channels and in driving traffic to physical brick and mortar outlets.
- Using a number of different channels to make a single purchase. An example of this kind of transaction is researching a product online and then buying it in store. In fact, more than 80% of all respondents conduct online research before they buy electronics, computers, books, music, and movies. Eighty-eight percent of US respondents said that they research a product online via their PC before buying (vs. 80% globally) ― and 73% of US respondents report that they research online when buying clothing, footwear, toys, and health and beauty products (vs. 60% globally). In other words, online research doesn‘t just lead to online purchases, it‘s also critical in leading to purchases through other channels and in driving traffic to physical brick and mortar outlets.
- Using a number of different channels to make a single purchase. An example of this kind of transaction is researching a product online and then buying it in store. In fact, more than 80% of all respondents conduct online research before they buy electronics, computers, books, music, and movies. Eighty-eight percent of US respondents said that they research a product online via their PC before buying (vs. 80% globally) ― and 73% of US respondents report that they research online when buying clothing, footwear, toys, and health and beauty products (vs. 60% globally). In other words, online research doesn‘t just lead to online purchases, it‘s also critical in leading to purchases through other channels and in driving traffic to physical brick and mortar outlets.
- I love sightseeing – so that’s definitely covered
- So I checked out a couple of sites and chose my target
- Reasons to explore – Search engines only provide a limited amount of data. They are trying to be helpful, but don’t want to confuse beginners with complicated reports, or do anything which might not be in their own best interests. 1 page every 2 seconds: 1M Pages Duplicate Content Thin Content Web Depth Opportunities Migration work is the riskiest time for websites – crawl staging environments Data storage example - Sears https://www.deepcrawl.com/knowledge/best-practice/7-compelling-reasons-not-to-use-google-search-console-on-its-own/
- Christmas Eve, 1968 as Apollo 8 made its way around the dark side of the moon. A single photograph from Bill Anders
- Earthrise
- the most complete 3-D map of the local universe (out to a distance of 380 million light-years) ever created. Taking more than 10 years to complete, the 2MASS Redshift Survey (2MRS) also is notable for extending closer to the Galactic plane than previous surveys – a region that’s generally obscured by dust. http://artdaily.com/news/47768/After-10-Years--Astronomers-Unveil-Most-Complete-3-D-Map-of-Local-Universe#.VkNLunbhDIU https://www.cfa.harvard.edu/news/2011-16
- Reasons to explore – Search engines only provide a limited amount of data. They are trying to be helpful, but don’t want to confuse beginners with complicated reports, or do anything which might not be in their own best interests. 1 page every 2 seconds: 1M Pages Duplicate Content Thin Content Web Depth Opportunities Migration work is the riskiest time for websites – crawl staging environments Data storage example - Sears https://www.deepcrawl.com/knowledge/best-practice/7-compelling-reasons-not-to-use-google-search-console-on-its-own/
- Reasons to explore – Search engines only provide a limited amount of data. They are trying to be helpful, but don’t want to confuse beginners with complicated reports, or do anything which might not be in their own best interests. 1 page every 2 seconds: 1M Pages Duplicate Content Thin Content Web Depth Opportunities Migration work is the riskiest time for websites – crawl staging environments Data storage example - Sears https://www.deepcrawl.com/knowledge/best-practice/7-compelling-reasons-not-to-use-google-search-console-on-its-own/
- Unlike disallowed pages, noindexed pages don’t end up in the index and therefore won’t show in search results. Combine both in robots.txt to optimise your crawl efficiency: the noindex will stop the page showing in search results, and the disallow will stop it being crawled: Disallow: /example-page-1/ Disallow: /example-page-2/ Noindex: /example-page-1/ Noindex: /example-page-2/ This is the holy grail of robots control that SEOs have been looking for. SIMPLE, STRAIGHTFORWARD & POWERFUL
- Unlike disallowed pages, noindexed pages don’t end up in the index and therefore won’t show in search results. Combine both in robots.txt to optimise your crawl efficiency: the noindex will stop the page showing in search results, and the disallow will stop it being crawled: Disallow: /example-page-1/ Disallow: /example-page-2/ Noindex: /example-page-1/ Noindex: /example-page-2/ This is the holy grail of robots control that SEOs have been looking for. SIMPLE, STRAIGHTFORWARD & POWERFUL
- Reasons to explore – Search engines only provide a limited amount of data. They are trying to be helpful, but don’t want to confuse beginners with complicated reports, or do anything which might not be in their own best interests. 1 page every 2 seconds: 1M Pages Duplicate Content Thin Content Web Depth Opportunities Migration work is the riskiest time for websites – crawl staging environments Data storage example - Sears https://www.deepcrawl.com/knowledge/best-practice/7-compelling-reasons-not-to-use-google-search-console-on-its-own/