2. Main Image- The main image of the magazine is a mid-close up of Paul
McCartney with a stern, sincere and concerned expression on his face. This is to
relate to the anchorage text ‘splits, muggings, feuds and fury… inside the
traumatic creation of band on the run’. This represents him as an artist who has
experienced and been through more than any other musician/artist which
emphasises his credibility and talent to the audience. This then appeals to the
audience as it allows them to have a sense of admiration towards Paul
McCartney as they would appreciate his position in the music industry. Side
lighting is used as only the left hand side of McCartney’s face has been
highlighted, leaving the other half of his face undefined and shadowed. This
heavy shadow could be to act as a metaphor for the challenges that McCartney
has faced throughout his career and how he’s managed to overcome them. This
is to show that Clash magazine is giving you an insight into McCartney’s life that
hasn’t been done by other magazines, further attracting the audience as they’ll
feel involved with music industry updates. By doing this the magazine creates a
relationship with the reader by making them feel as if they’re involved by
revealing McCartney’s ‘secrets’ in the creation of his new album. He’s shown
wearing a plain jacket which shows that his career speaks for himself and he
doesn’t need to be dressed in extravagant clothes like the younger artists of
today.

3. Colour Scheme- The colour scheme of the magazine is black and white with lime
text to contrast against it. By having the background and the main image in black
and white it gives connotations of the time when everything was black and white
as colour was not available. This implies that McCartney and his history with the
Beatles will always be timeless and will be remembered in history. A black and
white colour scheme also connotes newspapers, this could suggest that
McCartney’s life has always been in the public eye. It shows that the interview
with clash is a chance for him to give his own view which would appeal to the
audience who would be interested in what he has to say. Although the black and
white creates a timeless and classic feel to the magazine, the use of the contrasting
bright lime keeps the attention of the audience as it creates a young and vibrant
feel. This colour scheme of the magazine would be a one off special edition as
having a black and white front cover breaks stereotypical conventions of
magazines. By having this unique/different front cover it easily allows the
audience to acknowledge the fact that it’s a special edition. However other
magazines of this mainstream genre like ‘i-D magazine, Q, rolling stones and
billboard’ have all used this technique to attract their ‘creative’ audience.

4. Target Audience, sell line and banner- The colour scheme would appeal to the target
audience of both males and females as it is a neutral colour schemes with no overly
feminine/masculine colours. The magazine is aimed at 18-35 year olds which can
be seen from the sell lines which would appeal to a younger generation of audience.
The sell line under the masthead in the white font ‘MUSIC LIFE STYLE’ show that
the magazine targets people who would regularly listen to and buy music, they’d
enjoy going to festivals and gigs as well as reading artist interviews and music
reviews. They’d also enjoy doing things in their spare time like going to the cinema
and out to nightclubs. This audience would also appreciate fashion and enjoy
keeping up with style updates. The use of white font connotes innocence which
could suggest that although they like to have fun the audience also work hard. This
is shown through the banner of the magazine ‘Student special: 16 pages of essential
university survival!’ By having the text ‘student special’ in the colour lime, it
differentiates that part of the text from the rest of the banner. This is to put
emphasis on the ‘student special’ edition which shows the magazine’s main target
audience is students. ’16 pages of essential university survival!’ would entice the
audience who would currently be at university and would be interested on tips and
advice. The use of the exclamation mark creates an enthusiastic tone rather than
authoritative to create a relationship with the audience.

5. Barcode, price and website- the barcode appears under the masthead and sell line
with the price next to it. The price is so small that you wouldn’t be able to see it at
first glance, this is so that it doesn’t stand out. As the target audience would be
young people who would only have part time jobs and would be unlikely to have a
high wage, the price isn’t something that would attract them, thus being small and
insignificant on the magazine cover. The audience would be drawn in by the
features of the magazine first meaning they’d be more likely to buy it. The website
is also small, however it’s in the lime coloured typeface so that it’s still noticeable.
The website would appeal to the audience who are of a modern generation who are
likely to have smartphones and laptops therefore the website is a good way of
advertising the magazine and creating a bigger audience/fan base.
Sell lines- the ‘+’ symbol on the right hand side of the page is used to draw attention
to the sell lines ‘Oasis, Yoko Ono, Aeroplane, Tinie Tempah’. This is to show the
audience that there will be features based on these bands/artists. These names
would attract a wide audience as Oasis and Yoko Ono may appeal to the older
audience whilst Aeroplane, Tinie Tempah and Toddla T would all appeal to a younger
audience as they’re more recent/modern. Having different featuring artists on the
front cover conforms to the stereotypical conventions of a hybrid magazine cover. On
the opposite side of the page, sell lines of artist names are also used however there’s
also more information underneath them but only the names are in the lime coloured
font. This could be because the magazine knows that the artists would attract the
audience more than the information behind it. It shows that younger audience prefer
simplicity.

6. Masthead- the masthead of the magazine ‘CLASH’ in bright lime contrasts
and stands out against the black and white background. The typeface of the
masthead is iconic to the modern/updated version of the magazine with the
same masthead on every issue, therefore it would appeal to the ‘loyal’
audience. However, it would also attract new readers as it’s simplistic, bold
and stands out.
Headline- the headline of the magazine ‘Paul McCartney’ is almost as big as
the masthead which shows the name is of importance and is essential in
attracting the audience. The sell lines/ anchorage text above and below the
headline explain what the Paul McCartney article will be about. ‘Splits,
muggings, feuds and fury’ and ‘inside the traumatic creation of ‘band on the
run’ show that the magazine will be an insight into the difficulties when
making McCartney’s album ‘Band on the Run’. Little information is given but
enough is said to attract an audience. The audience will want to find out why
the creation was ‘traumatic’ and why McCartney is shown in the main image
as tired and troubled.