Annabelle's presentation on how to lawfully use social media and online marketing. ialci's workshop at Tranoi NYC in February 2016.

1. Tranoï, NYC, 23 February
2016
Social media & online
marketing: best conduct
guidelines for fashion & luxury
businesses in the EU

2. New EU consumer contracts legislation: are you compliant?

3. 3
Transposition of Directive
2011/83/EU on consumer
rights: by 13 June 2014!!
Achieving a real business-to-
consumer (B2C) internal
market, striking the right
balance between a high level
of consumer protection &
competitiveness of
businesses.
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

4. 4
10 most important changes for consumers buying online
1. Elimination of hidden charges and costs on the internet
2. Increased price transparency
3. Banning pre-ticked boxes on websites
4. 14 days to change your mind on a purchase
5. Better refund rights
6. Introduction of a EU-wide model withdrawal form
7. Eliminating surcharges for the use of credit cards and
hotlines
8. Clearer information on who pays for returning goods
9. Better consumer protection in relation to digital products
10.Common rules for businesses will make it easier for them
to trade all over Europe
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

5. New EU regulation on online dispute resolution for consumer
disputes: did you see it coming?

6. 6
Introduction of EU regulation
524/2013 on online dispute
resolution for consumer
disputes: by 9 January
2016!!• Online dispute resolution
platform
• Fashion businesses
engaging in online sales
or service contracts with
consumers must provide
consumers with
accessible electronic link
to ODR platform on their
websites
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

7. Privacy and cookies policy: a must-have for any fashion
brand with a presence online

8. 8
Privacy and cookies policies for fashion brands
• EU framework
•Social media and data collection: what obligations for
fashion brands?
•Enforcement of e-privacy directive by data protection
authorities: not a joke!
•Opt-in for cookies
•The issue with safe harbour
•How to draft solid privacy & cookies policies
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU

9. 9
Social media & online marketing: best conduct guidelines
for fashion & luxury businesses in the EU
Annabelle Gauberti
Ialci president
contact@ialci.org
@ialci1901 on Twitter
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU