3. First Thoughts…
At first look at The Others poster you can tell it is representing the
horror genre.
The key signifiers in the text which classify it as part of the horror genre
include: the colours used, as they are dark and the actors face is lighted
with candle light which gives it spooky feel and sets the atmosphere.
Distorted text which gives the audience a sense it has been tampered
by something. The close up medium shot of the actresses face which
shows her scared, fearing something that must be next to her. Also the
tag line is short and snappy so is easy to read and makes us question
who will find us.
4. Film Title
The title has been written in a large font at the bottom of the page closer to the
right. It has been written in a large font so it stands out from the page and
catches the readers eye. It is in capital letters which make it seem more
dramatic. The fact the font is distorted gives it a moving feel as if it has been
tampered by something/ someone. Furthermore regarding the chosen binary
colour pallet used. The text and font sets a harsh and dark tone, expected of a
horror film poster.
5. Tag Line
The tag line is short and snappy and is written directly to the audience which
engages them. It makes you question, who will find us? And gives the
audience of a feel of vulnerability and entices them to want to know more. It
has been written in the same font as the film title and in capitals letter.
However it has been made smaller but been put directly below the title so
the reader sees it straight away. It’s a little taster of what the film is about
and gives insight to what is to be revealed.
6. Actors Name
The main characters name is displayed across the top of the film poster. This is
so it stands out at the top of the page for the audience to see clearly. They
have made this a feature to the poster and a unique selling point of the film.
Furthermore ‘Nicole Kidman's’ fan base will want to see the film more. The
font of the actors name ‘Nicole Kidman’ has been written in capital letters and
is fairly large. Its quite a simple font, you would expect it to use the same
distorted effect as the title, however it’s a plain font. They may have done this
to make it look more formal, factual and make it look serious.
7. The main Image
The main image is the first thing that attracts
the audience to the poster so has to be eye
catching and hook the reader. The image also
needs to represent what the film is about and
give us a clue as to what genre the film is. The
image for this poster has been displayed to the
left of the poster which is where the readers
eye naturally falls so is in the dominate space
of the paper. The image has been lighted with
what looks like candle light which shows us she
is in the dark and makes it more gloomy and
spooky which represent which genre it is. It is
medium close up of the main characters. We
can see she is looking to the side and makes us
question what she is looking at. We can see the
fear in her face and entices the audience to
what is there.
8. The Institutional Information
The institutional information is in very small writing at the bottom of the
page. This is because it is the most important thing on the poster and the
audience don’t really need to see it. The institutional information displays
the producers name, camera men, some of the other actors and the
distributors.
10. First Thoughts…
I picked this magazine cover to analyze as the actor is giving the camera
direct eye contact so it stood out to me as I felt like it was looking
directly at me. Furthermore the magazine follows a strong and
continuous colour pallet. It has used blue, grey and white which show a
cold, mysterious tone to the magazine and to the film being featured.
11. Main Image
The image is the most important aspect of a
magazine. The image is a medium close up –
with direct eye contact from the actor. This
makes the magazine engage with the
audience and makes it feel more personal to
them. The direct eye contact makes the
audience feel like the magazine was
produced primarily for them. The actor –
Sherlock is positioned in the centre of the
magazine which makes him look superior as
he is dominating the page. However his
body language shows him as a laid back guy
who Is easy going as he is stood with his
hands in his pockets.
12. The Masthead
The masthead has been put in large, bold, white font. The word ‘total’ is smaller
but is cut out of the ‘F’ of ‘FILM’. This is continuous for all ‘Total ‘Film’
magazines. This makes it stand out to the customer quicker as there eye is
trained to look for this. I like how it covers the width of the top of page and
how you cant see the ‘L’ of ‘FILM’ because of the image. But because it is a top
selling magazine you know which it is as they have gained a reputation and
signature look for themselves.
13. Main Sell Line/Film Title
The film title has been put in a large text across the centre of the magazine over
lapping the image. This engages the audience to relate the image with the film
title. It informs the audience what the film magazine is featuring. The word
‘Sherlock’ maintains a professional classy style font which relates to the
sophistication of Sherlock's character as well as relating to the time set an era of
the film. Whereas ‘Holmes’ is written in bold, as this is what we usually refer to
Sherlock as. The white and blue conforms with the films cold mysterious side.
14. Sell Line
The sell lines give insight to other features the magazine has to offer. Here
they have been placed to the side of the image so they don’t crowd it. They
are short and snappy. One in particular stands out to the audience with the
use of taboo language. ‘BASTERDS’ is written in larger font then the rest of
the sell line and in bold capita letters. It jumps from the page and grabs the
readers attention.
15. Sky Line
The sky line acts as the first introduction to the magazine. It has used positive
connotation and persuasive buzz words to incise the audience. ‘Coolest’ movies
suggests the content will provide them with the information on the best films.
16. Extras
The magazine professional aspects features in the bottom right hand corner
a barcode, issue number, issue date, price, website, and other contact
details. This is a good location to put this information so it doesn't distract
the audience focus from the features of the magazine.
