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FASHION
ENTERTAINMENT
        LIFESTYLE




2010 – 2011
MEDIA KIT


ATLANTA
DALLAS
DETROIT
LAS VEGAS
LOS ANGELES
MIAMI
ORANGE COUNTY
PHOENIX
SAN DIEGO
SAN FRANCISCO


   .COM
media	
  kit	
  2010




Celebrating 9 Years
of 944 Magazine                                            WE INVITE YOU
                                                           TO WRITE THE STORY WITH US



                                            2006
                                            LOS ANGELES
                        2003                                                      The next
                        SAN DIEGO                                                 chapter

2001
PHOENIX
                                                                      2009
                                                                      ATLANTA
                                                                      DETROIT




                                2005                          2008
                                LAS VEGAS                     SAN FRANCISCO




                                                    2007                         2010
                                                    ORANGE COUNTY                DALLAS
                                                    MIAMI
n my last three years at 944, we’ve grown from a five-edition publication to
    10 and counting. I have a gut feeling that the next decade will be the best
    yet as 944 emerges to be a true media force. Sure, we are workaholics trying
    to stay true to a practice of being the future of the industry, rather than its
    quickly fading past. It turns out, innovating is as much as sticking to core
ideals — creativity, community and finding the fresh information for people going
places. The advertisers like you who trust us, the insiders who read 944 and surf
944.com, get to meet our editors each day and each month. Know that our sta
scouts the planet to bring you what’s now and what’s next. It’s our passion. And as
French novelist Honore de Balzac put it, “Passion is universal humanity. Without it
religion, history, romance and art would be useless.” At 944, we’ve got it in spades.

Martine Bury
Editor-In-Chief




Marc Lotenberg            Jacqueline Bicknell          Erik Merkow
CEO/Founder               Group Publisher              VP of Sales

D.B. Mitchell             Melissa Hibbert              Gail Gonzales
Executive Editor          National Marketing Manager   Art Director
media	
  kit	
  2010




mission
944 magazine’s mission is to
bring to life the world of Fashion,
Entertainment and Lifestyle for
cultural influencers. As a national
publication with local relevance,
we strive to inspire, entertain and
empower our readers with dynamic
and relevant editorial, robust digital
platforms and unparalleled events
that create memories that stand
the test of time. 944 is a portal to
the world’s most influential and
aspirational readers.



about
944 magazine is an award-winning monthly publication recognized both locally and
nationally as an insider’s guide to What’s Now and Next. The magazine informs, challenges
and entertains its readers each month while helping them make intelligent choices to
complement their lifestyle. 944 magazine is a leading publisher of high-quality magazines
serving 10 markets. Our portfolio includes some of the liveliest entertainment and travel
markets in the country: Atlanta, Dallas, Detroit, Las Vegas, Los Angeles, Miami, Orange
County, Phoenix, San Diego and San Francisco. 944 boasts a powerful connection with the
most a uent and influential consumers and o ers multi-market buys with the capability of
reaching a combined total of 2.5 million readers annually.


The 944 Brand                                                          944.com
                                                                       The conversation begins with             944 and ScanLife
Experience:                                 944 Magazine
                                            Award-winning              944.com — the destination for            2-D Barcodes
                                            monthly                    What’s Now and Next. With                Our partnership with ScanLife
                                            publication,               275,000 unique visitors and 3.5          delivers a fast and easy way for
                                            reaching 2.5               million ad impressions.                  advertisers to provide digital
                                            million readers                                                     information to consumers
                                            annually.                                                           through the use of barcodes
                                                                                                                and camera phones.




                          944 Events                                   944 Media LLC.                                  944 Mobile
                          Reach a uent consumers                       For more than nine                              Reach consumers
                          with hundreds of events                      years, 944 Media                                on the go with 944’s
                          that 944 sponsors each year                  brings to life the                              robust SMS platform
                          with access to your market’s                 world of Fashion,                               to create e ective
                          most influential consumers.                   Entertaiment and                                mobile campaigns.
                                                                       Lifestyle


                                                                                                     944 Social Media
                                            944 Digital Editions                                     Become more social media-
                                            A complete electronic                                    savvy with the 944 Facebook
                                            version of the printed   944 iPad App
                                                                     944 is now on the go            fan page and Twitter account,
                                            magazine.                                                leading to increased brand
                                                                     with our new iPad
                                                                     application. View Top           awareness through posted
                                                                     9 and other custom              links and videos.
                                                                     content, fast.
Awards:
944 Media was ranked No. 768 by                      944 Media CEO and Founder Marc                       FOLIO magazine recently
Inc. magazine on its signature “Inc.                 Lotenberg was listed as No. 21 on Inc.’s             recognized 944 Media in “FOLIO: 40,”
500 | 5000” list, honoring the fastest               coveted “America’s Coolest Young                     acknowledging the individuals creating
growing privately held companies in                  Entrepreneurs: 30 Under 30.”                         a new chapter in the magazine industry.
the nation.


Top 5 Reasons to Advertise with 944
Respected                                            their desired lifestyle. Of our readers,             leading affluent, entertainment and
For more than nine years, 944 has                    68 percent are college educated with an              travel destinations. We circulate
been committed to bringing to life the               average household income of $122,323.                more than 300,000 copies each
world of Fashion, Entertainment and                                                                       month in 10 markets, audited by
Lifestyle in each city we represent.                 Valuable                                             Verified Audit Circulation Inc.
944 magazine outpaces any other                      944 magazine is considered a product
national publication in its category                 of value by our readers, boasting a                  Loyal
and was recently ranked No. 768 by Inc.              zero percent return rate; 7.2 readers per            Readers look to 944 magazine as the
magazine on its signature “Inc.                      copy ensure a monthly readership of                  authority on What’s Now and What’s
500 | 5000” list, honoring the fastest               more than 2.5 million, meaning every                 Next. Readers consider 944 an insid-
growing privately held companies in                  copy of our publication ends up in the               er’s guide to learn about trends, prod-
the nation.                                          hands of our active reader.                          ucts, where to dine, where to shop,
                                                                                                          what to do, what to drive and who the
Influential                                           Credible                                             influential people are in the city.
944 magazine reaches a highly desirable              944 can be found in 60 percent
and influential reader who knows what                 of the country’s top DMA’s with
they want and has the means to achieve               guaranteed distribution in the

National Events
944 magazine o ers our advertising partners                                                               gather to exhibit their Fall 2010 collections, 944

unparalleled opportunities to extend their brand                                                          will be unveiling their Fall Fashion Issue in the
                                                                                                          Big Apple.
messaging, enhance their image and grow their
customer base. Our signature initiatives, editorial                                                       944 Holiday Toy Drive

celebrations, client/custom events, culinary partner                                                      This year 944 is working to help make the
                                                                                                          holidays brighter for families and children living
events, advertiser partner events and influencer                                                           in poverty, providing new, unwrapped toys to
events provide heightened visibility and access to                                                        children who would otherwise go without a gift

944 readers across every area of influence.                                                                this holiday season. Help 944 bring the magic of
                                                                                                          the holidays to local, disadvantaged families.
Super Bowl 2011                                      Coachella 2011
944 will be taking things up a notch in Dallas,      There’s a new carnival in town! In the spring,
Texas, during the 2011 Super Bowl Weekend by         944 will invade the Coachella Valley for one of
hosting the largest V.I.P. entertainment complex     the top music festivals of the calender year. 944
the city has ever seen. Performances by some         Carnival will bring a star-studded experience
of the biggest entertainers in the world, mixed      to the desert for California’s signature three-
music by some of the hottest international DJs,      day festival, complete with a collection of rides,
and all of the celebrities one could dream of        live performances and other entertainment
under a single roof, will be in attendance.          attractions. In 2010, the 944 and Armani
                                                     Exchange Neon Carnival garnered more than
NBA All-Star 2011                                    $180,000,000,000 media impressions, making it
The 2011 NBA All-Star Weekend in Los Angeles,        one of the most succesful events in 944 history.
Calif., will feature celebrity hosts, poolside
parties, a celebrity poker tournament, autograph     NYC Fashion Week
sessions, charity events and the second edition of   944 is set to embrace the stylish glamour in New
GAME — the o cial lifestyle media publication        York City while hosting the hottest parties filled
of the 2008 Super Bowl Host Committee.               with local fashionistas. Just as the designers
media	
  kit	
  2010




Circulation                                        944 Reader Profile
300,000 copies nationwide
                                                   Annual Readership: 2.5 million
944 magazine is published 12 times per
year and is located in 60 percent of the Top       944 readers are a uent, educated,
10 DMA’s in the United States, meaning we          influential consumers who appreciate the
reach readers who are considered to have           finer things in life.
the highest e ective household income                                            46%

based on market size.                                                            54%
                                                                                 54%
                                                                                 21-44
944 magazine has a guaranteed circulation                                        32
across all markets audited by Verified Audit
Circulation Inc.
                                                                                 $72,000
                                                                                 $122,323
Market                    Guaranteed Circulation
Atlanta                   20,000                   Educated
Dallas                    20,000                                                 68%
Detroit                   20,000                                                 32%
Las Vegas                 50,000
Los Angeles               50,000                   Influential
Miami                     30,000
Orange County             20,000                                                 63%
Phoenix                   30,000                                                 45%
San Diego                 30,000
San Francisco             30,000                                                 64%
                                                                                 68%
                                                                                 86%
                                                                                 60%
Hotel Partnerships
944 is distributed in-room in roughly 70,000 high-profile hotel groups including:
944 Atlanta                                  944 Las Vegas                         Hotel Valley Ho
Georgian Terrance                            Alexis Park                           Hyatt Place
Hotel Palomar                                Artisian Hotel and Spa                Renaissance Glendale Hotel & Spa
Ritz-Carlton Buckhead                        Aruna Hotel and Spa                   Royal Palms Resort and Spa
St. Regis                                    Hard Rock Hotel & Casino              Scottsdale Marriott Suites Old Town
The Ellis Hotel                              Loews Lake Las Vegas Resort           Scottsdale Princess Resort
The Glenn Hotel                              Luxor Hotel                           Scottsdale Resort & Athletic Club
Twelve Atlantic Station                      MGM Grand Sky Lofts at MGM Grand      Tempe Mission Palms
Twelve Centennial Park                       Monte Carlo Resort & Casino           The Phoenician
W Atlanta Buckhead                           Palms Place Hotel & Spa               The Ritz-Carlton
W Atlanta Downtown                           Palms Resort & Casino                 The Roosevelt
W Atlanta Midtown                                                                  W Scottsdale
W Atlanta Perimeter                          944 Miami                             Wigman Golf Resort & Spa
                                             Casa Casuarina
944 Dallas (recently launched)               Chesterfield Hotel                     944 San Diego
Alexan                                       Delano Hotel                          Bristol Hotel
Aloft – Downtown                             Gansevoort South                      Hard Rock Hotel San Diego
Aloft – Frisco                               Hotel Astor                           Harrah’s Rincon Casino & Resort
Aloft – Plano                                Hotel Chelsea                         Hilton San Diego Bayfront
Elements                                     Hotel Victor                          Hotel Indigo
Hilton Anatole                               Mercury Resort                        Hotel Solamar
Hilton Indigo                                Mondrian Hotel                        Hyatt Regency Mission Bay
Magnolia Hotel                               Royal Palm Resort                     Ivy Hotel
Marriott Courtyard                           Sagamore                              L’Auberge Del Mar
Marriott Legacy                              Sanctuary South Beach                 Manchester Grand Hyatt
NYLO Las Colinas                             The Shelbourne Beach Resort           Paradise Point
The Stoneleigh                               The Shore Club                        Park Manor Suites
                                             The Standard                          Porto Vista Hotel
944 Detroit                                  The Strand Ocean Drive                San Diego Marriott Gaslamp Quarter
Detroit Marriott at the Renaissance Center   The Wave Hotel                        The Keating
MGM Grand Detroit                            Whitelaw Hotel                        The Pearl Hotel
MotorCity Casino Hotel                                                             Tower 23 Hotel
The Atheneum                                 944 Orange County                     W San Diego
The Westin Book Cadillac                     AVIA Hotel
Townsend Hotel                               Balboa Bay Club                       944 San Francisco
                                             Casa del Camino                       Carneros Inn
944 Los Angeles                              Hotel Maya                            Cavallo Point
Casa Del Mar                                 Hotel Menage                          CLIFT
Chamberlain West Hollywood                   Hyatt Regency Huntington Beach        Four Seasons
Custom Hotel                                 Marriott Fashion Island               Gaige House
Farmer’s Daughter                            Montage Laguna Beach                  Good Hotel
Hotel Angeleno                               Pacific Edge                           Hotel Abri
Huntley Santa Monica                         Seven4One                             Hotel Adagio
Le Montrose Hotel                            Shorebreak Hotel                      Hotel Bjou
Loews Santa Monica Beach Hotel               St. Regis Monarch Bay                 Hotel Del Sol
London West Hollywood                        Surf and Sand Resort                  Hotel Des Arts
Luxe Hotel Sunset                            The Fairmont                          Hotel Diva
Millennium Biltmore Hotel                    The Island Hotel                      Hotel Frank
Mondrian Hotel                               The Ritz-Carlton, Laguna Niguel       Hotel Metropolis
Roosevelt Hotel                              Westin South Coast Plaza              Hotel Palomar
Shutters on the Beach                                                              Hotel Triton
Sunset Marquis Hotel                         944 Phoenix                           Hotel Union Square
The Grafton on Sunset                        3 Palms Oasis Resort                  Hotel Vertigo
Thompson Hotel                               Arizona Biltmore Resort & Spa         Joie de Vivre Hotels
Viceroy Santa Monica                         Arizona Grand Resort                  Kimpton Hotels
W Los Angeles – Westwood                     Chaparral Suites Resort               Laurel Inn
                                             Clarendon Hotel                       Personality Hotels
                                             Hotel Indigo                          W Hotel
                                             Hotel Scottsdale                      Westin St. Francis
media	
  kit	
  2010
2010
Editorial Calendar
*Signature Issues


*January | The Vanguard Issue | Street Date: 12.30.09
Our Vanguard Issue features 30 trendsetting entrepreneurs, power          July | The Travel & Swimsuit Issue | Street Date: 06.28.10
players and innovators, all under the age of 30, in such influential       Exotic locales and designer swimwear are essential to the life of
industries as tech and entertainment. Additionally, we’ve got a bonus     a jetsetter. This issue explores exclusive destinations, luxurious
Body section with all the tools you need for a new you in the new         transportation and travel-friendly fashions. We put on our shades
year — fitness and wellness gurus, workouts, beauty products, gear,        and strip down for warmer weather with our annual swimsuit
sportswear, spas and action-packed adventures. It’s 944’s ultimate        edition to celebrate summer.
beauty and fitness guide.
                                                                                      | The Nightlife Issue | Street Date: 08.02.10
           | On The Verge:                                                In the world of 944, nightlife is the life. We present the guide on
The Young Hollywood Issue | Street Date: 02.01.10                         where to go, what to wear, what to drink and what to do at the
(National Section)                                                        hottest destinations after dark. Get an insider’s view of who’s who
944 features the rising stars of film and television, from the breakout    behind the velvet ropes with our in-depth profiles on the moguls
indie favorites to the blockbuster stars of 2009. And while we profile     and the celebrities who make the night shine bright.
whom we love, look no further than the pages of 944 for not only the
best of both big and small screen entertainment, but also for the best                    | The Fall Fashion Issue | Street Date: 09.02.10
gifts, getaways and gear for Valentine’s Day.                             “Savvy” doesn’t say it all when it comes to our Fall Fashion Issue.
                                                                          In one of our most anticipated issues of the year, we highlight the
          | The Spring Fashion Issue | Street Date: 03.01.10              influential iconic fashion brands, fresh new designers and the latest
Meet world-renowned and emerging designers ready for their                collections — all shown through the lenses of some of the most
close-up, presenting their spring collections in Technicolor. From        accomplished and original fashion photographers. And no outfit
couture-packed fashion spreads to editors’ picks for the hottest new      is complete without the perfect accessories, so 944 brings you up-
accessories, 944 scouts the runways and the streets to define the          to-the-minute shoes, handbags, jewelry and the must-have items of
season’s trends.                                                          the season.

        | The At Home Issue | Street Date: 04.05.10                                   | The Art Issue | Street Date: 10.04.10
944 speaks to where and how you live. Sifting out the hot topics in       In our annual guide to aesthetic perfection in your city and
interior design, architecture and top-of-the-line home products, we       beyond, 944 features new art galleries, noteworthy authors, visual
continue to bring readers the best (and smartest) luxuries. From the      artists and visionaries. From the performing and visual arts, 944
genius of master builders to utilitarian product design, 944 goes in-     highlights the creativity that surrounds us.
depth with the people changing the way we look at the world around us.
                                                                                         | The Food Issue | Street Date: 11.01.10
        | The 944 Picks Issue | Street Date: 05.03.10                     You are where you eat. Whether you’re looking for the perfect spot
944’s tastemaking editors pick the best of the best, anywhere. “944       for a date, power lunch or night out with friends, our Food Issue is
Picks,” the most popular section in our magazine, expands and             the perfect resource for readers. This issue also features our annual
becomes the short (and long) list of the people, places and things you    list of “The Most Buzzworthy Chefs in America.”
need to know about right now. From where to dine to what to wear, city
to city, we’ve got the trends covered. The 411 on travel destinations,                 | The Smart Luxury Issue /
shopping, influential people, tech gadgets, home interior products,        Holiday Gift Guide | Street Date: 11.30.10
beauty, fashion, sports and lifestyle is hand-picked and delivered by     Always style-savvy, 944 brings you the best this holiday season.
our savvy editors with the insider’s perspective that 944 is known for.   From must-haves to our editors’ personal picks, this issue
                                                                          celebrates gifts, destinations, dining and décor. And since
June | The Summer Music Issue | Street Date: 05.31.10                     receiving would be meaningless without giving, a special section
Get ready to rock, 944-style, with the bands and behind-the-scenes        focuses on the individuals, companies and charitable organizations
hitmakers that matter most. Take a sneak peek at the blockbuster          that are breaking new ground and making the world a better place.
tours of summer and music festivals including Bonnaroo and
Outside Lands. We’ll go backstage and beyond with our all-access
features on the brightest stars in music.
media	
  kit	
  2010
Atlanta
 City Overview
 Atlanta has become the southern mecca of cool. Whether it’s the latest trends in music,
 food or design, the city has long left its Gone with the Wind tags in the dust. Atlanta
 has become a first-rate foodie town with top chefs and five-star ratings. The city limits
 are filled with awe-inspiring spaces, talented designers and renown architects. With
 all of the major players, up-and-comers and what’s shaping the future of the city on our
 pages, 944 isn’t Hotlanta, we are Nowlanta.


                39
Percentages




                                                                   19
                          11            10          13
                                                                                              7
                                                                                 1
              Dining    B2B           Lounge      Spa          Luxury Hotels Transport     Retail
              Café      Newsstands    Nightclub   Salon                      Auto Retail
              Grocery   944 Locations Events      Fitness
                        Direct/Condos             Medical




 Other Local Distribution Partners

 10 Degrees South                      Intermix                            Q100 Radio Station         The Mansion
 30 Tables                             Je ery                              Rathbun’s Steak            The Tavern
 AJA                                   LA Fitness                          Sage Boutique              Tongue & Groove
 Arista Spa                            Market                              Sauced Restautant          Tuk Tuk
 Bill Hallman                          Mercedes-Benz of Buckhead           Serpas Restaurant          Twist
 Blue Med Spa                          Metropolis Building                 Sotto Sotto                Two Urban Licks
 Cantina                               MF Sushi                            Spa Sydel                  Urban Body Fitness
 Craft                                 Nan Thai Fine Dining                Spice Market               Van Michael Salon
 Dass Salon & Spa                      Nava                                Spire Building – Midtown   Whiskey Blue
 David Yurman                          Octane Co ee & Lounge               Stats                      Whiskey Park
 Fabrik                                One Midtown Kitchen                 Swank
 Fritti                                Opera Nightclub                     The Flying Buiscuit
 Halo Lounge                           Palm Beach Tanning                  The Livingston




 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Dallas
 City Overview
 Dallas has evolved from the good ol’ reputation it received from the ’80s TV
 show of the same name, into a flourishing, fun city with a high concentration of
 corporate headquarters to keep it strong. Great sports, dining, recreation and
 arts keep it interesting. With a host of notable fashion designers, musicians and
 entrepreneurs coming out of the area, it is clear that Dallas is on the rise.



                                                                                                30
Percentages




                                                                                   20
                                                     15
                10                      10                          10
                           5

              Dining    B2B           Lounge       Spa            Luxury Hotels Transport     Retail
              Café      Newsstands    Nightclub    Salon                        Auto Retail
              Grocery   944 Locations Events       Fitness
                        Direct/Condos              Medical




 Other Local Distribution Partners

 Acura                                 Cafe Express                           Jaguar                     Park Place Lexus
 Alexan Lofts                          Chrysler Jeep Dodge                    Jakes Hamburgers           Park Place Mercedes
 Avalon Snider Plaza                   Dallas Yoga Center                     Jimmy Choo                 Primos
 Avalon West Village                   Darque Tan                             Manor House Apartments     Salon Pompeo
 Barnes & Noble                        Diesel                                 Marriott Legacy            Sewell Hummer
 Barneys Northpark                     Equinox – Highland Park                Matthew Tully Salon        Sprinkles Cupcakes
 bebe                                  Equinox – Preston Hollow               Mitsubishi                 Sunglass Hut
 Blackfriar                            Ewing Buick                            Neiman Marcus, Downtown    The Ashton
 BMW Dallas                            Ewing Mercedes                         Neiman Marcus, Northpark   Toni & Guy
 Boardwalk Porsche                     Gold’s Gym – McKinney                  Nordstroms Galleria        Trophy Fitness Club
 Borders                               Hiatus Spa + Retreat                   Nordstroms Northpark       University Park Audi
 Breadwinners Cafe                     Hugo Boss                              Ocean Prime
 Burger Bar/West Village               Idle Rich Pub                          Palm Beach Tan




 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Detroit
 City Overview
 There’s more to the Motor City than automobiles. Detroit is an entertainment
 hotbed with a legendary music scene, thriving art community, burgeoning
 fashion industry, incredible dining and nightlife, and one of the most creative
 groups of young professionals in the country. 944 Detroit is their resource for
 What’s Now and Next in the city and beyond.



                34
Percentages




                                                       26

                                          9                            10                          11
                            3                                                                                   5
                                                                                       2
              Dining     B2B           Lounge       Spa              Luxury Hotels Transport     Retail       Other
              Café       Newsstands    Nightclub    Salon                          Auto Retail
              Grocery    944 Locations Events       Fitness
                         Direct/Condos              Medical




 Other Local Distribution Partners

 6 Salon                                CBS Station                              Maalouf Salon                        Royal Oak Music Theatre
 American Apparel                       Center Street Lofts                      Macy’s Personal Shopping             SAAB of Troy
 American Laser Center                  Chen Chow                                Market Square                        Sephora
 Andiamo Restaurants                    Don Gooley Cadillac                      Maserati of Troy                     The Annex
 Aqua Salon                             Douglas J. Aveda Institute               Meade Lexus                          The Fifth
 Bally Total Fitness                    Figo Salon                               Metro Lofts                          The Palace of Auburn Hills
 Bar Louie                              Franklin Athletic Club                   Michael Kors                         The Suburban Collection
 Bianchi’s Salon & Spa                  Hamilton Room                            Michigan Eyecare Institute           V Nightclub MGM Grand
 Big Rock Chop House                    Heidi Bashar Salon                       Mon Jin Lau
 Birmingham Medical                     Jax Kar Wash                             Mosaic
 Bocci Salon & Spa                      Kona Grill                               Ocean Prime
 Body Creations                         Lamborghini Troy                         Pitaya
 Borders Bookstore                      Laser Eye Institute                      Plum Market
 Cameron’s Steakhouse                   Luigi Bruni                              Powerhouse Gym




 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Las Vegas
 City Overview
 Exhilarating, thrilling and one of the most sought-after destinations in the world,
 Las Vegas leads the way in trendsetting fashion, nightlife and food. The city
 boasts the nation’s largest collection of celebrity chefs and signature restaurants,
 as well as master sommeliers; its retail venues are the most profitable and draw
 the largest amount of tra c. For five months out of the year, from May to Septem-
 ber, nightlife turns into to daylife with a full-scale assault on pool partying. 944 Las
 Vegas is the city’s source for the newest, the hottest and the best way to live the good life.
                                                                     48
Percentages




                12                                   14
                                        10                                                     8
                            4                                                    3                          1
              Dining    B2B           Lounge       Spa          Luxury Hotels Transport     Retail     Other
              Café      Newsstands    Nightclub    Salon                      Auto Retail
              Grocery   944 Locations Events       Fitness
                        Direct/Condos              Medical




 Other Local Distribution Partners
 A/X                                   C Level                              Ho rau Hause                        Mundo
 Allure Las Vegas                      Co ee Pub                            Hottie World                        Panevino – Deli
 Allure Las Vegas                      Concierge                            It’s A Grind                        Panorama Tower 1 and 2
 American Apparel                      Cup Cakery                           Juhl                                Park Avenue
 Aquea Sulis Spa – JW Marriott         Diesel                               Kira Plastinina                     Polo Towers Concierge
 bebe                                  DKNY                                 Krave                               PT’s Gold
 Ben Sherman                           Dolce and Gabana                     Lindo Michoacan                     Suite 160
 Betty Page                            Donald Pliner                        Lindo Michoacan                     Tan Factory
 Bikram Yoga                           Erotic Heritage Meseum               Manhattan Condominiums              Ted Baker
 BJ’s Cocktail Lounge                  Fitness 19                           Marakesh Deli                       The District at Green Valley Ranch
 Brenden Theatres                      Gold’s Gym                           Michael Stars                       Three Angry Wives
 Bronzed                               Hash House A Go Go                   Mocha Joe’s                         Wells Fargo Tower Concierge
 Burger Bar                            Hennessy’s Tavern                    Mr. Bills

 Hotels / In-room
 Alexis Park Resort Hotel              Hard Rock Hotel and Casino           MGM Grand                           Palms Resort & Casino
 Artisan Hotel and Spa                 Loews Lake Las Vegas Resort          Monte Carlo Resort and Casino       Sky Lofts at MGM Grand
 Aruba Hotel and Spa                   Luxor Las Vegas                      Palms Place Hotel & Spa




 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Los Angeles
 City Overview
 Home to the world’s glitterati, Los Angeles is the                                                     Since the 1960s, it’s been said
 entertainment capital of the world. The place that                                                     that “everything entertainment
 dreams are made of, it attracts talented individuals                                                   happens in the Thirty Mile Zone.”
 from all walks of life. From independent fashion                                                       The area known as the Thirty
 designers and up-and-coming rockstars, to starlets                                                     Mile Zone represents the center
 and forward-thinking entrepreneurs, Los Angeles                                                        of Hollywood ... Welcome to
 truly sets the stage for What’s Now and Next.                                                          Los Angeles.
Percentages




                                                                                              22
                18        15            12            13          12
                                                                                 3                         5

              Dining    B2B           Lounge        Spa         Luxury Hotels Transport     Retail      Other
              Café      Newsstands    Nightclub     Salon                     Auto Retail
              Grocery   944 Locations Events        Fitness
                        Direct/Condos               Medical




 Other Local Distribution Partners
 Air Venice                            FIDM                                 Louis Vuitton                        Unami Burger
 American Apparel                      Ford Models                          Madison                              Union Lofts
 Amoeba Music                          Fred Segal                           Met Lofts                            Urban Outfitters
 Archstone Properties                  Frederic Fekkai Salon                Packard Lofts                        Urth Ca e
 bebe                                  Gianni Versace                       Palazzo East, West, Westwood         Wesfield Century City
 Bodies In Motion                      Historic Gas Co. Lofts               Promenade MDR                        Whole Foods
 Burke Williams Spa                    House of Blues                       Salon’s/Spas/Fitness                 William Morris
 Christian Dior                        Housing/ Condos:                     SBE                                  Yoga Works
 Coach                                 Intermix                             Smashbox Studios                     Yves Saint Laurent
 Crunch                                Jet Clothing                         Sports Club LA
 Diavolina                             Ken Paves Salon                      Sunset Tan
 Diesel                                Kitson                               The Chapman
 Dolce & Gabbana                       LACMA                                The Legacy
 Equinox                               Lisa Kline                           Two Rodeo



 Hotels / In-room
 Casa Del Mar                          Huntley Santa Monica                 Millennium Biltmore Hotel            The Grafton on Sunset
 Chamberlain West Hollywood            Le Montrose Hotel                    Mondrian Hotel                       Thompson Hotel
 Custom Hotel                          Loews Santa Monica Beach Hotel       Roosevelt Hotel                      Viceroy Santa Monica
 Farmer’s Daughter                     London West Hollywood                Shutters on the Beach                W Los Angeles – Westwood
 Hotel Angeleno                        Luxe Hotel Sunset                    Sunset Marquis Hotel


 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Miami
 City Overview
 North meets South America in this tropical urban beach metropolis. No longer seasonal,
 Miami is now a year-round city where the world’s brands come to find sophisticated global
 consumers enjoying designer hotels, unstoppable nightlife and breathtaking beaches —
 all of which have spawned signature events such as Art Basel, Miami Fashion Week, The
 South Beach Food & Wine Festival, and the Winter Music Conference. These internationally
 recognized festivities leave behind a legacy of top-notch restaurants, hip boutiques, an
 exploding art scene and a local appreciation for the best of the best, which 944 explores.
Percentages




                                                                      28
                19                                                                              23
                           10                         10
                                         5                                         3                        2
              Dining    B2B           Lounge       Spa            Luxury Hotels Transport     Retail      Other
              Café      Newsstands    Nightclub    Salon                        Auto Retail
              Grocery   944 Locations Events       Fitness
                        Direct/Condos              Medical




 Other Local Distribution Partners
 Acqualina                             Carolina Herrera                       King Jewelers                       Sunglass Hut
 Adrienne Arsht Center                 Christian Audiger                      La Piaggia                          Sushi Samba
 American Apparel                      Crunch                                 LA Sweets                           Swatch
 Ann Taylor Loft                       David Barton Gym                       Le Spa Lancome                      The Collection
 Apogee                                Deel Motors                            Lexus of North Miami                The Continuum
 Arden B.                              Diesel                                 Lucky Strike                        The Shops at Sunset Place
 Armani Exchange                       Donald Pliner                          Luminaire                           The Sports Club LA
 Artefacto                             Edward Beiner                          Merecedes-Benz                      Toni & Guy
 Avant Gallery                         Elemis Spa                             Murano                              Trump Grande
 Bank United Center                    Equinox                                News Cafe                           Turnberry Towers
 Bayfront Park                         Flamingo South Beach                   Novecento                           Van Dyke Cafe
 bebe                                  Fortune International Realty           Perry Ellis International           Van Michael Salon
 Bentley Bay South Beach               French Connection                      Prestige Imports                    Vidal Sassoon
 Blue Martini                          Hard Rock                              Prime 112                           Y-3
 Books and Books                       Hugo Boss                              Segafredo                           Zara
 Bottega Veneta                        Jade                                   Smoothie King
 Bristol Tower                         Kenneth Cole                           Steven

 Hotels / In-room
 Casa Casuarina                        Hotel Chelsea                          Sagamore                            The Strand Ocean Drive
 Chesterfield Hotel                     Hotel Victor                           Sanctuary South Beach               The Wave Hotel
 Delano Hotel                          Mercury Resort                         The Shelbourne Beach Resort         Whitelaw Hotel
 Gansevoort South                      Mondrian Hotel                         The Shore Club
 Hotel Astor                           Royal Palm Resort                      The Standard


 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Orange County
 City Overview
 Orange County is continuously reinventing itself from a bedroom
 community into one of the trendiest and fastest-growing regions in the
 nation. With its numerous hub cities spanning along the Pacific Ocean
 and array of hip neighborhoods inland, 944 covers all aspects of this
 ever-evolving urban mecca.
Percentages




                20                                                  23
                                                                                                17
                          10            13           10
                                                                                   4                          3
              Dining    B2B           Lounge       Spa            Luxury Hotels Transport     Retail        Other
              Café      Newsstands    Nightclub    Salon                        Auto Retail
              Grocery   944 Locations Events       Fitness
                        Direct/Condos              Medical




 Other Local Distribution Partners
 Alta Co ee Warehouse                  Fletcher Jones Motorcars               Lakeshore 24 Hour Fitness             The CAMP
 AnQi                                  G Star                                 Land Rover Service Department         The Closet
 Aston Martin Show Room                Gelsons                                Memphis Soul Cafe                     The Cottage
 Bare Tan                              Gypsy Den                              Michael Stars                         The Crow Bar and Kitchen
 Barneys CO-OP                         Hush                                   Miss Sixty                            The District at Tustin Legacy Valet
 Beach Bunny                           Improv Irvine                          Mosun                                 The Lab
 Chapman University                    Intermix                               Muldoons                              The Slidebar Rock and Roll Café`
 Chronic Tacos                         Jack’s Sur oard                        Pacific Whey Cafe                      The Spa at South Coast Plaza
 Darque Tan                            Jerry’s Famous Deli                    Pelican Hill Spa                      The Sports Club/LA
 Diamond Jamboree                      John Wayne Airport                     Port                                  Toni & Guy
 El Ranchito                           K’ya                                   Renaissance Club Sport                Tully’s Co ee
 Equinox                               Kean Co ee                             Rudy’s Pub and Grill                  Whole Foods
 FIDM                                  La Perla                               Ted Baker


 Hotels / In-room
 Hotel Menage                          Montage Resort & Spa                   Surf & Sand Resort                    Westin South Coast Plaza
 Hyatt Regency Huntington Beach        Shorebreak Hotel                       The Atrium Hotel
 Joie de Vivre Hotels                  St. Regis                              The Ritz-Carlton Dana Point




 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
Phoenix
 City Overview
 While the rest world may want to pigeonhole the Valley of the Sun as some kind of Old
 West outpost from days of black-and-white movies, those who live here know this bustling
 metropolis has its eyes set firmly on the future rather than the past. As the birthplace of
 944, our locally-based sta of cultural insiders have been bringing our readers the next big
 thing in fashion, music, food, business, philanthropic e orts and just about anything else
 that makes life here great for the past nine years — just long enough to know that we (and
 our readers) have only begun to scratch the surface.

                42
Percentages




                                                                                15
                          11                         10           10
                                         5                                                     7

              Dining    B2B           Lounge       Spa          Luxury Hotels Transport     Retail
              Café      Newsstands    Nightclub    Salon                      Auto Retail
              Grocery   944 Locations Events       Fitness
                        Direct/Condos              Medical




 Other Local Distribution Partners
 2BU Salon & Spa                       Ford Robert Black                    Morton’s                            Stash Clothing
 42 Saint Clothing                     Gainey Village Health Club and       Oliver Smith Jewelers               Steven Paul Salon
 5th and Wine                          Ganem Jewelers                       Palladium                           True Food Kitchen – Biltmore
 ABC 15                                Gelato Spot                          Phoenix Art Museum                  The Lofts on Rio Salado
 AJ’s Fine Foods                       Gold’s Gym                           Pita Jungle                         The Mark
 Barrett-Jackson                       Green with Envy                      Pucci Salon                         The Vue on Apache
 Breakfast Club                        Grigio                               Pure Sushi North                    Third Avenue Lofts
 CityCenter of CityNorth               Here on the Corner                   Ra Sushi                            Toni and Guy Hairdressing
 Cornells Hollander Designs            High Point                           Roberto Bottecelli                  Toscana at Desert Ridge
 DC Ranch Village Health Club          La Grande Orange Co ee Cart          Rolf’s                              Traditions at Kierland
 Divaz Boutique                        Mesa Arts Center                     Rumors                              Urban Angels
 Estilo Boutique                       Mood Swings Salon                    Scottsdale Airport                  Westgate City Center
 Fleming’s Prime Steakhouse            Moody Blues                          Spa

 Hotels / In-room
 3 Palms Oasis Resort                  Hotel Scottsdale                     Scottsdale Marriott Suites Old      The Ritz-Carlton
 Arizona Biltmore Resort & Spa         Hotel Valley Ho                      Town                                W Scottsdale
 Arizona Grand Resort                  Hyatt Place                          Scottsdale Princess Resort          Wigwam Golf Resort & Spa
 Chaparral Suites Resort               Mondrian Hotel                       Scottsdale Resort & Athletic Club
 Clarendon Hotel                       Renaissance Glendale Hotel & Spa     Tempe Mission Palms
 Hotel Indigo                          Royal Palms Resort and Spa           The Phoenician



 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
San Diego
 City Overview
 No longer just a sleepy beach town, America’s Finest City has evolved
 into a flourishing metropolis that doesn’t compromise its smalltown
 charm. From downtown to North County to vibrant beach communities
 to dynamic urban neighborhood pockets, 944 San Diego covers the
 very latest trends and the San Diegans setting them — from culinary
 phenoms to nightlife trailblazers emerging fashion designers to rising
 music talents to every progressive entrepreneur and artist in between.


                                                                    31
Percentages




                23
                          10                          11                                        12
                                         7                                                                   4
                                                                                   2
              Dining    B2B           Lounge       Spa            Luxury Hotels Transport     Retail       Other
              Café      Newsstands    Nightclub    Salon                        Auto Retail
              Grocery   944 Locations Events       Fitness
                        Direct/Condos              Medical



 Other Local Distribution Partners
 A Robert Cromeans Salon               Electra Condos                         Laser Away                           Stingaree
 Aquatera Apartment Homes              Fashion Career College                 Mercedes-Benz of San Diego           Symbolic Motors
 Armani Exchange                       Ferrari & Maserati of San Diego        Michael Kors                         The Fleetwood
 Art Institute of California           FIDM                                   Missoni                              Tory Burch
 Aztec Center at San Diego State       Firehouse Eatery + Lounge              Neiman Marcus                        True Religion
 Azzaria Boutique                      Fit Athletic Club                      Paul Mitchell School                 U-31
 Bar West                              Frog’s Club One                        PB Bar and Grill                     UCSD Price Venter
 Casbah                                Hold It Contemporary Home              Porsche San Diego                    University
 Ciro’s Pizza                          Hugo Boss                              Poseidon Restaurant                  Vespa of San Diego
 Confidential Restaurant + Loft         Hyde Edwards Salon and Spa             Quiksilver                           Westfield Horton Plaza
 Current Luxury Apartments             iTan                                   Sauvage Swimwear                     Westfield UTC
 Diesel Salon                          La Mirage Apartments                   Schubach Aviation                    Whole Foods
 Disconnected Salon                    Lacoste                                Side Bar


 Hotels / In-room
 Catamaran Resort Hotel                Hotel Solamar                          Manchester Grand Hyatt               San Diego Marriott Hotel & Marina
 Four Seasons Resort Aviara            Hyatt Regency Mission Bay              Paradise Point Resort & Spa          The Keating
 Grand Colonial Hotel                  Ivy Hotel                              Porto Vista                          The Pearl Hotel
 Hard Rock San Diego                   L’Auberge Del Mar                      Hilton San Deigo Gaslamp Quarter     Tower23
 Harrah’s Rincon Casino & Resort       La Costa Resort & Spa                  San Diego Marriott Del Mar           W San Diego
 Hotel Parisi                          Loews Coronado Bay Resort              San Diego Marriott Gaslamp



 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010
San Francisco
 City Overview
 The Bay Area is an incubator of independent fashion, world-class dining,
 technological innovation and environmental awareness — all driven by
 grassroots action, street culture and a pinch of that famous SF funk. 944
 San Francisco delivers tomorrow’s designers, chefs, gadgets and causes
 celébrès — today.
Percentages




                                                                29
                22
                                                                                            19
                                         11           13
                            2                                                  3                     1
              Dining     B2B           Lounge       Spa       Luxury Hotels Transport     Retail   Other
              Café       Newsstands    Nightclub    Salon                   Auto Retail
              Grocery    944 Locations Events       Fitness
                         Direct/Condos              Medical


 Other Local Distribution Partners
 AG Jeans                               Dylan                             Meggie                           Slide
 Aldea                                  Eve                               Mercedes Benz                    Smart Car
 Armani Exchange                        Farmer Brown                      Oola                             Sushi Groove
 Barneys                                Harlot                            Osha Thai                        Ted Baker
 bebe                                   Heidi Says                        Oxenrose Salon                   The Firm
 Benefit Cosmetics                       Infusion Lounge                   Rainbow Foods                    The Parlor
 Bentley Lamborghini                    Irish Bank                        Real Food Company                Tres Agaves
 Betsey Johnson                         Joseph Cozza Salons               Redwood Room                     Vanity Beauty Lounge
 Blowfish                                Local Kitchen                     Renaissance Salon                Vidal Sassoon
 BoConcept                              Mamacita                          Ruby Skye                        Vince
 Christian Dior                         Mangarosa                         Saks Fifth Avenue                Vino
 Di Pietro Todd Salons                  Manor West                        Secret Agent Salons
 Duke et Duchess                        Mas Sake                          Sip Bar & Lounge


 Hotels / In-room
 Carneros Inn                           Hotel Del Sol                     Hotel Palomar                    W Hotel
 Cavallo Point                          Hotel Diva                        Hotel Triton
 Four Seasons                           Hotel Frank                       Hotel Union Square
 Hotel Adagio                           Hotel Metropolis                  The Clift




 To become a distribution partner, contact your local representative or sales@944.com
media	
  kit	
  2010




300,000 Circulation: National



                                                                                                               E           F

                                      A                                               C




                                                                                  D

                                      B
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                                                                         ht                        Tri
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                   S ize                    W
                                             id
                                                                   Hei                    Fina              Liv
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    A             Spread Bleed            16.85                  11.00                16.60 x 10.75        16.10 x 10.25
    B             1/2 Spread Horiz.       16.10                  2.375
    C             Full Page Bleed         8.55                   11.00                8.30 x 10.75         7.80 x 10.25
    D             2/3 Vertical            4.80                   10.25
    E             1/3 Square              4.80                   5.00
    F             1/6 Vertical            2.275                  5.00
    G             1/6 Horiz.              4.80                   2.375



                  Cover 2 Spread          16.85                  11.00                16.60 x 10.75        16.10 x 10.25
                  Bleed
                  Cover 3                 8.55                   11.00                8.30 x 10.75         7.80 x 10.25
                  Bleed
                  Cover 4                 8.55                   11.00                8.30 x 10.75         7.80 x 10.25
                  Bleed




  Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation
  and distribution model — a promise competitors won’t be able to match.

  944 is audited by Verified Audit. View the latest report at 944links.com/audit
  ** All artwork must be the same in national placement to get national rates.
300,000 Circulation
National Rate Card

                                      1x                            3x                          6x                                 12x

        Cover 4                       79,700                         76,200                     69,000
        Cover 2 Spread                69,000                         65,600                     60,400
A       Spread                        58,300                         54,900                     51,800
        Cover 3                       52,800                         50,100                     46,000
        Custom                        38,600
B       1/2 Spread Horiz.             37,700                         35,700                     33,800                             31,600
C       Full Page                     31,400                         29,700                     28,200                             26,400
D       2/3 Vertical                  30,000                         27,900                     25,000                             21,500
        1/3 Vertical                  20,800                         19,100                     16,600                             14,500
        1/2 Page                      20,695                         19,575                     18,586                             17,400
E       1/3 Square                    18,500                         17,000                     14,800                             12,900
F       1/6 Vertical                  10,500                         9,600                      8,400                              7,300
G       1/6 Horizontal                10,500                         9,600                      8,400                              7,300




Ad Submission                                                   2010 – 2011 Ad
944 Client Center                                               Submission Deadlines
The client center is accessible at
                     . You can log on with the                                                                          e
                                                                                                                  dlin
e-mail address on your account. Your default                                                                   ea                  e
password is 944magazine. For other questions or                                                           ia
                                                                                                            lD
                                                                                                                               Dat
                                                                     ue             nt
                                                                                       h               er                   et
help logging into our Client Center, please contact                               o                  at                  e
your 944 account executive.                                       Iss           M                M                    Str
                                                                 9.7            July ’09         06.16.10             07.06.10
File Formats                                                     9.8            August ’09       07.16.10             08.02.10
In order to best serve our clients, the 944 Client               9.9            September ’09    08.13.10             09.02.10
Center only accepts files in PDF format. This                     9.10           October ’09      09.17.10             10.04.10
allows us to save on production costs, which keeps               9.11           November ’09     10.15.10             11.01.10
our ad rates below the industry standard.                        9.12           December ’09     11.12.10             12.06.10
                                                                 10.1           January ’10      01.13.10             12.28.10
  All high-resolution images and fonts must be                   10.2           February ’10     02.17.10             01.31.10
included when the file is saved.                                  10.3           March ’10        03.17.10             02.28.10
                                                                 10.4           April ’10        04.14.10             04.02.10
  Images included in the final PDF must be                        10.5           May ’10          05.19.10             05.06.10
at a resolution of 300 dpi. Spot colors must be                  10.6           June ’10         06.16.10             06.04.10
arranged with the production department prior to                 10.7           July ’10         07.14.10             07.01.10
submitting the ad (additional charges will apply).               10.8           August ’10       08.18.10             09.05.10
All spot colors not intended to print must be                    10.9           September ’10    09.15.10             10.03.10
converted to CMYK.                                               10.10          October ’10      10.13.10             10.31.10
                                                                 10.11          November ’10     11.17.10             12.05.10
When naming the file please use alpha-numeric                     10.12          December ’10     12.15.10             12.28.10
and underscores only, do not use symbols.



Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation
and distribution model — a promise competitors won’t be able to match.

944 is audited by Verified Audit. View the latest report at 944links.com/audit
** All artwork must be the same in national placement to get national rates.
media	
  kit	
  2010




50,000 Circulation: Las Vegas & Los Angeles




                                                                                                                    E
                                     A                                                        C                                  G


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                                                                                                                    H            J

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                                     B                                                                                       F




                                                    ht                Tri
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                                th               g                l                  Ar
       Size                 W
                             id
                                             Hei            F ina             Liv
                                                                                 e
                                                                                                  1x       3x           6x       12
                                                                                                                                      x

A     Spread Bleed           16.85          11.00           16.60 x 10.75     16.10 x 10.25       12,300   11,575       10,925   10,300
B     1/2 Spread Horiz.      16.10          2.375                                                 7,890    7,530        7,140    6,660
C     Full Page Bleed        8.55           11.00           8.30 x 10.75      7.80 x 10.25        6,575    6,275        5,950    5,550
D     2/3 Vertical           4.80           10.25                                                 6,340    5,885        5,235    4,550
E     1/2 Square             4.80           7.625                                                 4,875    4,525        4,025    3,500
F     1/2 Horizontal         7.80           5.00                                                  4,875    4,525        4,025    3,500
G     1/3 Vertical           2.50           10.25                                                 4,425    4,425        3,550    3,050
H     1/3 Square             4.80           5.00                                                  3,920    3,570        3,150    2,700
I     1/6 Horiz.             4.80           2.375                                                 2,220    2,020        1,780    1,530
J     1/6 Vertical           2.275          5.00                                                  2,220    2,020        1,780    1,530

                                                                                                                                     x
                                                                                                  1x       3x           6x       12
                                                                                Cover 3           10,000   9,725        8,925




Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation
and distribution model — a promise competitors won’t be able to match.

944 is audited by Verified Audit. View the latest report at 944links.com/audit
** All artwork must be the same in national placement to get national rates.
30,000 Circulation: Miami, Phoenix, San Diego & San Francisco




                                                                                                                  E
                                     A                                                        C                                G


                                                                                                                  I




                                                                                                                  H            J

                                                                                      D

                                     B                                                                                     F




                                                    ht                Tri
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       Size                 W
                             id
                                             Hei            F ina             Liv
                                                                                 e
                                                                                                  1x      3x          6x       12
                                                                                                                                    x

A     Spread Bleed           16.85          11.00           16.60 x 10.75     16.10 x 10.25       6,850   6,475       6,075    5,775
B     1/2 Spread Horiz.      16.10          2.375                                                 4,440   4,200       3,960    3,720
C     Full Page Bleed        8.55           11.00           8.30 x 10.75      7.80 x 10.25        3,700   3,500       3,300    3,100
D     2/3 Vertical           4.80           10.25                                                 3,545   3,285       2,925    2,535
E     1/2 Square             4.80           7.625                                                 2,725   2,525       2,250    1,950
F     1/2 Horizontal         7.80           5.00                                                  2,725   2,525       2,250    1,950
G     1/3 Vertical           2.50           10.25                                                 2,450   2,250       1,950    1,700
H     1/3 Square             4.80           5.00                                                  2,170   2,000       1,730    1,510
I     1/6 Horiz.             4.80           2.375                                                 1,230   1,130       980      860
J     1/6 Vertical           2.275          5.00                                                  1,230   1,130       980      860

                                                                                                                                   x
                                                                                                  1x      3x          6x       12
                                                                                Cover 3           4,900   4,475       4,125




Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation
and distribution model — a promise competitors won’t be able to match.

944 is audited by Verified Audit. View the latest report at 944links.com/audit
** All artwork must be the same in national placement to get national rates.
media	
  kit	
  2010




20,000 Circulation: Atlanta, Dallas, Detroit & Orange County




                                                                                                                  E
                                     A                                                        C                                G


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                                                    ht                Tri
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       Size                 W
                             id
                                             Hei            F ina             Liv
                                                                                 e
                                                                                                  1x      3x          6x       12
                                                                                                                                    x

A     Spread Bleed           16.85          11.00           16.60 x 10.75     16.10 x 10.25       6,650   6,275       5,900    5,600
B     1/2 Spread Horiz.      16.10          2.375                                                 4,320   4,080       3,840    3,600
C     Full Page Bleed        8.55           11.00           8.30 x 10.75      7.80 x 10.25        3,600   3,400       3,200    3,000
D     2/3 Vertical           4.80           10.25                                                 3,445   3,185       2,860    2,470
E     1/2 Square             4.80           7.625                                                 2,650   2,450       2,200    1,900
F     1/2 Horizontal         7.80           5.00                                                  2,650   2,450       2,200    1,900
G     1/3 Vertical           2.50           10.25                                                 2,375   2,200       1,900    1,650
H     1/3 Square             4.80           5.00                                                  2,110   1,950       1,690    1,470
I     1/6 Horiz.             4.80           2.375                                                 1,200   1,110       960      840
J     1/6 Vertical           2.275          5.00                                                  1,200   1,110       960      840

                                                                                                                                   x
                                                                                                  1x      3x          6x       12
                                                                                Cover 3           4,750   4,350       4,000




Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation
and distribution model — a promise competitors won’t be able to match.

944 is audited by Verified Audit. View the latest report at 944links.com/audit
** All artwork must be the same in national placement to get national rates.
DIGITAL
media	
  kit	
  2010


944 Digital
944.com is an integrated, multimedia product designed for 21-44-year-old influential and
aspirational users who are informed and expect a broader view of the world around them.
944.com delivers fresh, up-to-the-minute content in the world of Fashion, Entertainment
and Lifestyle. We celebrate the regions we call home with stories of the people, places and
pursuits that reflect our passion for our city.


                                                                     944.com o ers the capability for clients to sponsor specific
                                                                     content or sections of the site, which allows for prime visibility
46% Male/54% Female                                                  and the ability to forge deep connections with 944.com users.
Media Age: 32


AVG HHI is $122K (online norm is 68K)
56% own a home


95% are online 13 hours per week (norm is 77%)
67% are influenced by 944 magazine content to start a search          944 helps advertisers use the social Web to extend market-
online.                                                              ing campaigns, identify and grow audience, and distribute
                                                                     targeted messages across multiple channels using 944 Social
                            Innovative advertising solutions         Media Platform we work collaboratively to schedule updates
to help your brand or business meet its objectives.                  and content on Twitter and Facebook.


944.com’s clean, neatly-designed pages help your message
really stand out! Using a variety of eye-catching ad sizes, you’ll
be sure to grab our audience’s attention.

                                                                     The “ScanLife” platform provides a fast and easy way for
Our Weekly Dose newsletter will help you target the                  advertisers to provide information to consumers through
consumers you WANT to reach. The newsletters gives our               the use of barcodes and camera phones. With ScanLife, out
readers insider information and exclusive access to What’s           advertisers can place two-dimensional barcodes into an ad
Now and Next.                                                        within 944 magazine or on 944.com. By using their ScanLife-
                                                                     enabled camera phones to view the barcode, consumers can
                                                                     immediately access information such as product reviews,
Integrate 944 mobile advertising into your traditional               exclusive content and coupon o ers. With one click, users can
marketing plan. From print, TV, radio or Web, to a text              link to a website, launch a video or share information via social
message, mobile site, or iPhone application, mobile improves         networking sites like Facebook or Twitter.
your ROI in all channels. We have three e ective tools for you
to reach our young, engaged, a uent audience throughout the
day utilizing mobile advertising executions: text messaging,
mobile Web and mobile apps.

Lead Generation Tools:

Advertisers have the ability to be an exclusive sponsor of
a customized contest, sweepstakes and/or promotion that
allows for high-impact brand exposure and e ective lead
generation. 944.com can partner with you through the                 Most mobile Internet users with a camera phone (94%) are
entire process, from concept to execution to maintenance to          interested in using ScanLife to access mobile content and
building a data base of your desired audience.                       information. The reason is simple: ScanLife is solving a basic
                                                                     and universal need to make the experience easier and faster.
944.com
Up-to-the-minute on What’s Now and Next

More than 200,000,000 page views per month




                                                            As the premiere media outlet
                              A                             for an a uent and influential
                                                            audience, 944.com o ers
                                                            innovative perspectives on
                                                            a variety of exciting topics.
                                                            Working with industry
                   E
                                                            insiders in the area of Fashion,
                                                            Entertainment and Lifestyle,
                                                            944.com is able to provide
                                                            cutting-edge coverage of
                                                            current and future trends with
 D                                               D
                                                            stirring editorial and amazing
                                                            photography.

                                                            944.com o ers a multimedia
                                                            platform for behind-the-scenes
                                             B
                                                            videos and exclusive looks
                                                            at premiere events. With
                                                            a dedicated following and
                                                            thriving readership, 944’s Web
                                                            presence continues to expand
                                                            daily and is firmly cementing
                                                            itself as an influential digital
        C
                                                            platform for a sophisticated
                                                            audience.

                                                     A                 728 x 90                             $600                       $1000
                                                         Banner Size




                                                                                          50K Impressions




                                                                                                                    100K Impressions




                                                     B                 300 x 250                            $500                       $800
                                                     C                 160 x 600                            $600                       $1000
                                                                       Road Block                           $900                       $1600
                                                                       728x90 + 300x250
                                                     D                 Web Skin                             $1500                      $2200
                                                     E                 Video Ad                             $2000                      $3000
                                                                       with pre-roll
media	
  kit	
  2010




944 Weekly Dose Newsletter
250,000 subscribers nationally | Delivered every Wednesday
Get your message into the inboxes of our sophisticated,
information seeking, opt-in subscribers. The 944 Weekly
Dose newsletters, tailored to each market, o er a weekly
update on What’s Now and Next. Each week our readers
get access to information on exclusive events, trends, new
products and giveaways.

                                                              Marketing Extensions:

                                                              Internet Exposure:
                                                              Weekly Dose content is placed
                                                              online via 944.com, with hotlinks
                                                              to advertisers websites.

                                                              Promotion:
                                                              Custom programs can be tailored
                                                              to include targeted marketing
                                                              extensions.
                                A
                                                              New Media:
                                 B                            944.com can o er extended reach
                                                              with online advertising through
                                 C                            944.com, increase exposure with
                                                              online sweepstakes, or highlight
                                                              your brand through a custom
                                                              microsite.
                                 D
                                                                    A   620 x 170                  $600               $4500
                                                             Size




                                                                                        Regional




                                                                                                           National




                                                                    B   620 x 90                   $550               $4000
                                                                    C   305 x 170                  $500               $3500
                                                                    D   Skin Ad                    $1200              $5000
                                                                        Regional only              $2000
CUSTOM INSERTS
and PUBLICATIONS
media	
  kit	
  2010




 Special Inserts
 Digest Size Custom Insert: 5½ x 8¼


 944 magazine will be producing four special inserts to highlight some of the
 most energetic weekends of the year and summer destinations. Don’t miss the
 opportunity to generate new clientele and extend brand awareness to the 39
 million jetsetters who travel on vacation each year, as well as local a uent and
 savvy readers in each of our 10 markets.


 Las Vegas Custom Inserts
 Full Page $14,500                                          944 will print 35,000 over-runs to be distributed at
 Spread $26,000                                             the following:
 Cover 2 $19,800
 Cover 3 $18,900
 Cover 4 $22,000
 Cover upgraded to a spread: $7,000 additional




Summer kicks o into high gear during Memorial Day
weekend and isbest experienced kicking back at one of Las
Vegas’ hottest pools, dining at one of the city’s unrivaled
restaurants, experiencing world-class shopping, sipping on
cocktails at one of the hippest clubs and, of course, taking
your chance at the tables. The 944 Memorial Day insert is the
ultimate getaway guide.



Labor Day usually represents the ending of carefree, cloudless
days full of outdoor picnics and pool parties; but in Vegas, Labor
Day means even bigger parties and endless warm-weather fun.
This will o er readers an inside look at the city’s best, from world-
class shopping destinations to delicious recommendations, and
the hottest social spots and local restaurants.



944 is ready to pop open some champagne and toast to 2011!
The 944 Las Vegas special insert will o er readers an insider’s
glimpse into the city’s top NYE parties and entertainment
with celebirty hosts, in-depth overviews on Sin City’s newest
restaurants and how to get reservations, the best Vegas
shopping and, of course, where to party like a rockstar for the
new year.
California is one of the world’s premier travel destinations and 944’s
Summer in Southern California program is sure to enhance its splendor.
944 will highlight the best in South California lifestlyle to keep it top-
of-mind as a premier travel destination for our readers. Summer in
California is undeniably spectacular!
 Size               Full Page        New or 1x
 5½ x 8¼            $6,000           $9,000
media	
  kit	
  2010




Custom Publications
Custom Publications




GAME
An annual, oversized, glossy publication that takes a hip
and entertaining look into the sports lifestyle. GAME
will take readers inside the lives, toys, fashion and history of
the people who run the game both on and o the field.
                   is a sports lifestyle publication focused on    in the sporting world. Alongside cutting-edge fashion spreads
providing a unique look at the culture of global athletics. From   featuring the latest sneakers, suits and tee time apparel, our
player exposés, to cutting-edge product features and irreverent    team highlights the essential products for any fan. Boasting
pieces that celebrate the positive nature of sports, GAME is a     articles that examine the globalization of basketball, to
must-read that captures the essence of competition both on         how boxing legend Joe Louis ended segregation in golf, to
and o he field. With stunning photography, in-depth stories         embarrassing sports trends from yesteryear and the state of
and a witty tone throughout the book, GAME gives readers an        American tennis, GAME strives to explore the world of sports
inside look at some of the biggest names, venues and events        far beyond box scores and stat lines.

GAME 2011 Rate Card
30,000 copies during the biggest weekends in sports — NBA All-Star and Super Bowl Weekends
Oversized, four-color glossy magazine

                          Ad Rate                    944 Existing Client Rate

Full Page                 $10,000                    $4,200
Half Page                 $6,500                     $2,500
Spread                    $15,000                    $8,000
Cover 2 Spread            $25,000
Cover 3 Spread            $20,000
Cover 4                   $30,000


Significant Dates                                                   Web Stats
Issue
Game 2011                                                          exclusively for                 . We accept banners in 728
Collector’s Edition                                                x 90 pixels, or 300 x 250 pixel sizes.


01.28.11

                                                                   50,000                      $1,000
01.30.11                                                           100,000                     $1,800
                                                                   200,000                     $3,000

02.09.11


Distribution:      Includes gifting to guests in luxury hotels and resorts through limousine
and luxury car companies, retailers, restaurants, lounge, bars and nightclubs.
media	
  kit	
  2010




Custom Publications
Custom Publications




Cirque
Enlacing the hearts and minds of its one-of-a-kind
audience, Cirque du Soleil dazzles 4 million-plus visitors
each year o ering something for everyone, from the
sublime to the unconventional to the comedic.
                     a quarterly publication, features an array      and through the exploration of other resident productions.
of spectacular profiles, intriguing features, behind-the-scenes          The INSIDE CIRQUE DU SOLEIL reader is a uent,
reportage and A-list celebrity sightings, capturing the creativity   educated, passionate about the arts, inspired, established
and eccentricity that Cirque du Soleil is known for, worldwide.      and well-traveled. The magazine is a unique opportunity to
The editorial aims to awe, inspire and educate, driving the reader   reach the diverse demographic of Las Vegas visitors. No other
to develop a richer knowledge of Cirque du Soleil via its content    publication has the same level of access to influencers.



CIRQUE 2011 Rate Card
Distribution: 3,000,000 per year
Digest size Custom Insert, Approximately 5½ x 8¼ inches

                            1x                         4x

Full Page                  22,500                      18,000
Spread                     38,000                      35,000
Cover 2 Spread             43,700                      40,250
Center Spread              41,040                      37,800
Cover 3                    25,875                      20,700
Cover 4                    25,000


Key Facts                                                            Key Sales Verticals
Where in the World is 944?




                                                                                          Detroit                     New York

 San Francisco                                                                 Chicago




                        Las Vegas


          Los Angeles
             Orange County
 San Diego                     Phoenix                                                          Atlanta




                                                             Dallas




                                                                                                              Miami




                                                                              Chicago and NewYork are selected distribution points



3108 Piedmont, Ste. 236                  3070 W. Post Road                         4445 N. Buckboard Trail
Atlanta, GA 30305                        Las Vegas, NV 89118                       Scottsdale, AZ 85251
P: 678.528.3210                          P: 702.386.6944                           P: 480.423.1944


300 N. Akard                             9100 Wilshire Boulevard, Ste. 700W        241 14th Street
Dallas, TX 75201                         Beverly Hills, CA 90212                   San Diego, CA 92101
P: 214.969.9042                          P: 310.652.2944                           P: 619.230.0944


30777 Northwestern Hwy. Ste. 300         1691 Michigan Avenue, Ste. 340            220 Montgomery Street, Ste. 144
Farmington Hills, MI 48334               Miami Beach, FL 33139                     San Francisco, CA 94104
P: 248.855.4666                          P: 305.695.9990                           P: 415.434.1944


                                         9 Executive Circle, Ste. 215
                                         Irvine, CA 92614
                                         P: 949.252.8944

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944 Media Kit

  • 1. FASHION ENTERTAINMENT LIFESTYLE 2010 – 2011 MEDIA KIT ATLANTA DALLAS DETROIT LAS VEGAS LOS ANGELES MIAMI ORANGE COUNTY PHOENIX SAN DIEGO SAN FRANCISCO .COM
  • 2. media  kit  2010 Celebrating 9 Years of 944 Magazine WE INVITE YOU TO WRITE THE STORY WITH US 2006 LOS ANGELES 2003 The next SAN DIEGO chapter 2001 PHOENIX 2009 ATLANTA DETROIT 2005 2008 LAS VEGAS SAN FRANCISCO 2007 2010 ORANGE COUNTY DALLAS MIAMI
  • 3. n my last three years at 944, we’ve grown from a five-edition publication to 10 and counting. I have a gut feeling that the next decade will be the best yet as 944 emerges to be a true media force. Sure, we are workaholics trying to stay true to a practice of being the future of the industry, rather than its quickly fading past. It turns out, innovating is as much as sticking to core ideals — creativity, community and finding the fresh information for people going places. The advertisers like you who trust us, the insiders who read 944 and surf 944.com, get to meet our editors each day and each month. Know that our sta scouts the planet to bring you what’s now and what’s next. It’s our passion. And as French novelist Honore de Balzac put it, “Passion is universal humanity. Without it religion, history, romance and art would be useless.” At 944, we’ve got it in spades. Martine Bury Editor-In-Chief Marc Lotenberg Jacqueline Bicknell Erik Merkow CEO/Founder Group Publisher VP of Sales D.B. Mitchell Melissa Hibbert Gail Gonzales Executive Editor National Marketing Manager Art Director
  • 4. media  kit  2010 mission 944 magazine’s mission is to bring to life the world of Fashion, Entertainment and Lifestyle for cultural influencers. As a national publication with local relevance, we strive to inspire, entertain and empower our readers with dynamic and relevant editorial, robust digital platforms and unparalleled events that create memories that stand the test of time. 944 is a portal to the world’s most influential and aspirational readers. about 944 magazine is an award-winning monthly publication recognized both locally and nationally as an insider’s guide to What’s Now and Next. The magazine informs, challenges and entertains its readers each month while helping them make intelligent choices to complement their lifestyle. 944 magazine is a leading publisher of high-quality magazines serving 10 markets. Our portfolio includes some of the liveliest entertainment and travel markets in the country: Atlanta, Dallas, Detroit, Las Vegas, Los Angeles, Miami, Orange County, Phoenix, San Diego and San Francisco. 944 boasts a powerful connection with the most a uent and influential consumers and o ers multi-market buys with the capability of reaching a combined total of 2.5 million readers annually. The 944 Brand 944.com The conversation begins with 944 and ScanLife Experience: 944 Magazine Award-winning 944.com — the destination for 2-D Barcodes monthly What’s Now and Next. With Our partnership with ScanLife publication, 275,000 unique visitors and 3.5 delivers a fast and easy way for reaching 2.5 million ad impressions. advertisers to provide digital million readers information to consumers annually. through the use of barcodes and camera phones. 944 Events 944 Media LLC. 944 Mobile Reach a uent consumers For more than nine Reach consumers with hundreds of events years, 944 Media on the go with 944’s that 944 sponsors each year brings to life the robust SMS platform with access to your market’s world of Fashion, to create e ective most influential consumers. Entertaiment and mobile campaigns. Lifestyle 944 Social Media 944 Digital Editions Become more social media- A complete electronic savvy with the 944 Facebook version of the printed 944 iPad App 944 is now on the go fan page and Twitter account, magazine. leading to increased brand with our new iPad application. View Top awareness through posted 9 and other custom links and videos. content, fast.
  • 5. Awards: 944 Media was ranked No. 768 by 944 Media CEO and Founder Marc FOLIO magazine recently Inc. magazine on its signature “Inc. Lotenberg was listed as No. 21 on Inc.’s recognized 944 Media in “FOLIO: 40,” 500 | 5000” list, honoring the fastest coveted “America’s Coolest Young acknowledging the individuals creating growing privately held companies in Entrepreneurs: 30 Under 30.” a new chapter in the magazine industry. the nation. Top 5 Reasons to Advertise with 944 Respected their desired lifestyle. Of our readers, leading affluent, entertainment and For more than nine years, 944 has 68 percent are college educated with an travel destinations. We circulate been committed to bringing to life the average household income of $122,323. more than 300,000 copies each world of Fashion, Entertainment and month in 10 markets, audited by Lifestyle in each city we represent. Valuable Verified Audit Circulation Inc. 944 magazine outpaces any other 944 magazine is considered a product national publication in its category of value by our readers, boasting a Loyal and was recently ranked No. 768 by Inc. zero percent return rate; 7.2 readers per Readers look to 944 magazine as the magazine on its signature “Inc. copy ensure a monthly readership of authority on What’s Now and What’s 500 | 5000” list, honoring the fastest more than 2.5 million, meaning every Next. Readers consider 944 an insid- growing privately held companies in copy of our publication ends up in the er’s guide to learn about trends, prod- the nation. hands of our active reader. ucts, where to dine, where to shop, what to do, what to drive and who the Influential Credible influential people are in the city. 944 magazine reaches a highly desirable 944 can be found in 60 percent and influential reader who knows what of the country’s top DMA’s with they want and has the means to achieve guaranteed distribution in the National Events 944 magazine o ers our advertising partners gather to exhibit their Fall 2010 collections, 944 unparalleled opportunities to extend their brand will be unveiling their Fall Fashion Issue in the Big Apple. messaging, enhance their image and grow their customer base. Our signature initiatives, editorial 944 Holiday Toy Drive celebrations, client/custom events, culinary partner This year 944 is working to help make the holidays brighter for families and children living events, advertiser partner events and influencer in poverty, providing new, unwrapped toys to events provide heightened visibility and access to children who would otherwise go without a gift 944 readers across every area of influence. this holiday season. Help 944 bring the magic of the holidays to local, disadvantaged families. Super Bowl 2011 Coachella 2011 944 will be taking things up a notch in Dallas, There’s a new carnival in town! In the spring, Texas, during the 2011 Super Bowl Weekend by 944 will invade the Coachella Valley for one of hosting the largest V.I.P. entertainment complex the top music festivals of the calender year. 944 the city has ever seen. Performances by some Carnival will bring a star-studded experience of the biggest entertainers in the world, mixed to the desert for California’s signature three- music by some of the hottest international DJs, day festival, complete with a collection of rides, and all of the celebrities one could dream of live performances and other entertainment under a single roof, will be in attendance. attractions. In 2010, the 944 and Armani Exchange Neon Carnival garnered more than NBA All-Star 2011 $180,000,000,000 media impressions, making it The 2011 NBA All-Star Weekend in Los Angeles, one of the most succesful events in 944 history. Calif., will feature celebrity hosts, poolside parties, a celebrity poker tournament, autograph NYC Fashion Week sessions, charity events and the second edition of 944 is set to embrace the stylish glamour in New GAME — the o cial lifestyle media publication York City while hosting the hottest parties filled of the 2008 Super Bowl Host Committee. with local fashionistas. Just as the designers
  • 6. media  kit  2010 Circulation 944 Reader Profile 300,000 copies nationwide Annual Readership: 2.5 million 944 magazine is published 12 times per year and is located in 60 percent of the Top 944 readers are a uent, educated, 10 DMA’s in the United States, meaning we influential consumers who appreciate the reach readers who are considered to have finer things in life. the highest e ective household income 46% based on market size. 54% 54% 21-44 944 magazine has a guaranteed circulation 32 across all markets audited by Verified Audit Circulation Inc. $72,000 $122,323 Market Guaranteed Circulation Atlanta 20,000 Educated Dallas 20,000 68% Detroit 20,000 32% Las Vegas 50,000 Los Angeles 50,000 Influential Miami 30,000 Orange County 20,000 63% Phoenix 30,000 45% San Diego 30,000 San Francisco 30,000 64% 68% 86% 60%
  • 7. Hotel Partnerships 944 is distributed in-room in roughly 70,000 high-profile hotel groups including: 944 Atlanta 944 Las Vegas Hotel Valley Ho Georgian Terrance Alexis Park Hyatt Place Hotel Palomar Artisian Hotel and Spa Renaissance Glendale Hotel & Spa Ritz-Carlton Buckhead Aruna Hotel and Spa Royal Palms Resort and Spa St. Regis Hard Rock Hotel & Casino Scottsdale Marriott Suites Old Town The Ellis Hotel Loews Lake Las Vegas Resort Scottsdale Princess Resort The Glenn Hotel Luxor Hotel Scottsdale Resort & Athletic Club Twelve Atlantic Station MGM Grand Sky Lofts at MGM Grand Tempe Mission Palms Twelve Centennial Park Monte Carlo Resort & Casino The Phoenician W Atlanta Buckhead Palms Place Hotel & Spa The Ritz-Carlton W Atlanta Downtown Palms Resort & Casino The Roosevelt W Atlanta Midtown W Scottsdale W Atlanta Perimeter 944 Miami Wigman Golf Resort & Spa Casa Casuarina 944 Dallas (recently launched) Chesterfield Hotel 944 San Diego Alexan Delano Hotel Bristol Hotel Aloft – Downtown Gansevoort South Hard Rock Hotel San Diego Aloft – Frisco Hotel Astor Harrah’s Rincon Casino & Resort Aloft – Plano Hotel Chelsea Hilton San Diego Bayfront Elements Hotel Victor Hotel Indigo Hilton Anatole Mercury Resort Hotel Solamar Hilton Indigo Mondrian Hotel Hyatt Regency Mission Bay Magnolia Hotel Royal Palm Resort Ivy Hotel Marriott Courtyard Sagamore L’Auberge Del Mar Marriott Legacy Sanctuary South Beach Manchester Grand Hyatt NYLO Las Colinas The Shelbourne Beach Resort Paradise Point The Stoneleigh The Shore Club Park Manor Suites The Standard Porto Vista Hotel 944 Detroit The Strand Ocean Drive San Diego Marriott Gaslamp Quarter Detroit Marriott at the Renaissance Center The Wave Hotel The Keating MGM Grand Detroit Whitelaw Hotel The Pearl Hotel MotorCity Casino Hotel Tower 23 Hotel The Atheneum 944 Orange County W San Diego The Westin Book Cadillac AVIA Hotel Townsend Hotel Balboa Bay Club 944 San Francisco Casa del Camino Carneros Inn 944 Los Angeles Hotel Maya Cavallo Point Casa Del Mar Hotel Menage CLIFT Chamberlain West Hollywood Hyatt Regency Huntington Beach Four Seasons Custom Hotel Marriott Fashion Island Gaige House Farmer’s Daughter Montage Laguna Beach Good Hotel Hotel Angeleno Pacific Edge Hotel Abri Huntley Santa Monica Seven4One Hotel Adagio Le Montrose Hotel Shorebreak Hotel Hotel Bjou Loews Santa Monica Beach Hotel St. Regis Monarch Bay Hotel Del Sol London West Hollywood Surf and Sand Resort Hotel Des Arts Luxe Hotel Sunset The Fairmont Hotel Diva Millennium Biltmore Hotel The Island Hotel Hotel Frank Mondrian Hotel The Ritz-Carlton, Laguna Niguel Hotel Metropolis Roosevelt Hotel Westin South Coast Plaza Hotel Palomar Shutters on the Beach Hotel Triton Sunset Marquis Hotel 944 Phoenix Hotel Union Square The Grafton on Sunset 3 Palms Oasis Resort Hotel Vertigo Thompson Hotel Arizona Biltmore Resort & Spa Joie de Vivre Hotels Viceroy Santa Monica Arizona Grand Resort Kimpton Hotels W Los Angeles – Westwood Chaparral Suites Resort Laurel Inn Clarendon Hotel Personality Hotels Hotel Indigo W Hotel Hotel Scottsdale Westin St. Francis
  • 9. 2010 Editorial Calendar *Signature Issues *January | The Vanguard Issue | Street Date: 12.30.09 Our Vanguard Issue features 30 trendsetting entrepreneurs, power July | The Travel & Swimsuit Issue | Street Date: 06.28.10 players and innovators, all under the age of 30, in such influential Exotic locales and designer swimwear are essential to the life of industries as tech and entertainment. Additionally, we’ve got a bonus a jetsetter. This issue explores exclusive destinations, luxurious Body section with all the tools you need for a new you in the new transportation and travel-friendly fashions. We put on our shades year — fitness and wellness gurus, workouts, beauty products, gear, and strip down for warmer weather with our annual swimsuit sportswear, spas and action-packed adventures. It’s 944’s ultimate edition to celebrate summer. beauty and fitness guide. | The Nightlife Issue | Street Date: 08.02.10 | On The Verge: In the world of 944, nightlife is the life. We present the guide on The Young Hollywood Issue | Street Date: 02.01.10 where to go, what to wear, what to drink and what to do at the (National Section) hottest destinations after dark. Get an insider’s view of who’s who 944 features the rising stars of film and television, from the breakout behind the velvet ropes with our in-depth profiles on the moguls indie favorites to the blockbuster stars of 2009. And while we profile and the celebrities who make the night shine bright. whom we love, look no further than the pages of 944 for not only the best of both big and small screen entertainment, but also for the best | The Fall Fashion Issue | Street Date: 09.02.10 gifts, getaways and gear for Valentine’s Day. “Savvy” doesn’t say it all when it comes to our Fall Fashion Issue. In one of our most anticipated issues of the year, we highlight the | The Spring Fashion Issue | Street Date: 03.01.10 influential iconic fashion brands, fresh new designers and the latest Meet world-renowned and emerging designers ready for their collections — all shown through the lenses of some of the most close-up, presenting their spring collections in Technicolor. From accomplished and original fashion photographers. And no outfit couture-packed fashion spreads to editors’ picks for the hottest new is complete without the perfect accessories, so 944 brings you up- accessories, 944 scouts the runways and the streets to define the to-the-minute shoes, handbags, jewelry and the must-have items of season’s trends. the season. | The At Home Issue | Street Date: 04.05.10 | The Art Issue | Street Date: 10.04.10 944 speaks to where and how you live. Sifting out the hot topics in In our annual guide to aesthetic perfection in your city and interior design, architecture and top-of-the-line home products, we beyond, 944 features new art galleries, noteworthy authors, visual continue to bring readers the best (and smartest) luxuries. From the artists and visionaries. From the performing and visual arts, 944 genius of master builders to utilitarian product design, 944 goes in- highlights the creativity that surrounds us. depth with the people changing the way we look at the world around us. | The Food Issue | Street Date: 11.01.10 | The 944 Picks Issue | Street Date: 05.03.10 You are where you eat. Whether you’re looking for the perfect spot 944’s tastemaking editors pick the best of the best, anywhere. “944 for a date, power lunch or night out with friends, our Food Issue is Picks,” the most popular section in our magazine, expands and the perfect resource for readers. This issue also features our annual becomes the short (and long) list of the people, places and things you list of “The Most Buzzworthy Chefs in America.” need to know about right now. From where to dine to what to wear, city to city, we’ve got the trends covered. The 411 on travel destinations, | The Smart Luxury Issue / shopping, influential people, tech gadgets, home interior products, Holiday Gift Guide | Street Date: 11.30.10 beauty, fashion, sports and lifestyle is hand-picked and delivered by Always style-savvy, 944 brings you the best this holiday season. our savvy editors with the insider’s perspective that 944 is known for. From must-haves to our editors’ personal picks, this issue celebrates gifts, destinations, dining and décor. And since June | The Summer Music Issue | Street Date: 05.31.10 receiving would be meaningless without giving, a special section Get ready to rock, 944-style, with the bands and behind-the-scenes focuses on the individuals, companies and charitable organizations hitmakers that matter most. Take a sneak peek at the blockbuster that are breaking new ground and making the world a better place. tours of summer and music festivals including Bonnaroo and Outside Lands. We’ll go backstage and beyond with our all-access features on the brightest stars in music.
  • 11. Atlanta City Overview Atlanta has become the southern mecca of cool. Whether it’s the latest trends in music, food or design, the city has long left its Gone with the Wind tags in the dust. Atlanta has become a first-rate foodie town with top chefs and five-star ratings. The city limits are filled with awe-inspiring spaces, talented designers and renown architects. With all of the major players, up-and-comers and what’s shaping the future of the city on our pages, 944 isn’t Hotlanta, we are Nowlanta. 39 Percentages 19 11 10 13 7 1 Dining B2B Lounge Spa Luxury Hotels Transport Retail Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners 10 Degrees South Intermix Q100 Radio Station The Mansion 30 Tables Je ery Rathbun’s Steak The Tavern AJA LA Fitness Sage Boutique Tongue & Groove Arista Spa Market Sauced Restautant Tuk Tuk Bill Hallman Mercedes-Benz of Buckhead Serpas Restaurant Twist Blue Med Spa Metropolis Building Sotto Sotto Two Urban Licks Cantina MF Sushi Spa Sydel Urban Body Fitness Craft Nan Thai Fine Dining Spice Market Van Michael Salon Dass Salon & Spa Nava Spire Building – Midtown Whiskey Blue David Yurman Octane Co ee & Lounge Stats Whiskey Park Fabrik One Midtown Kitchen Swank Fritti Opera Nightclub The Flying Buiscuit Halo Lounge Palm Beach Tanning The Livingston To become a distribution partner, contact your local representative or sales@944.com
  • 13. Dallas City Overview Dallas has evolved from the good ol’ reputation it received from the ’80s TV show of the same name, into a flourishing, fun city with a high concentration of corporate headquarters to keep it strong. Great sports, dining, recreation and arts keep it interesting. With a host of notable fashion designers, musicians and entrepreneurs coming out of the area, it is clear that Dallas is on the rise. 30 Percentages 20 15 10 10 10 5 Dining B2B Lounge Spa Luxury Hotels Transport Retail Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners Acura Cafe Express Jaguar Park Place Lexus Alexan Lofts Chrysler Jeep Dodge Jakes Hamburgers Park Place Mercedes Avalon Snider Plaza Dallas Yoga Center Jimmy Choo Primos Avalon West Village Darque Tan Manor House Apartments Salon Pompeo Barnes & Noble Diesel Marriott Legacy Sewell Hummer Barneys Northpark Equinox – Highland Park Matthew Tully Salon Sprinkles Cupcakes bebe Equinox – Preston Hollow Mitsubishi Sunglass Hut Blackfriar Ewing Buick Neiman Marcus, Downtown The Ashton BMW Dallas Ewing Mercedes Neiman Marcus, Northpark Toni & Guy Boardwalk Porsche Gold’s Gym – McKinney Nordstroms Galleria Trophy Fitness Club Borders Hiatus Spa + Retreat Nordstroms Northpark University Park Audi Breadwinners Cafe Hugo Boss Ocean Prime Burger Bar/West Village Idle Rich Pub Palm Beach Tan To become a distribution partner, contact your local representative or sales@944.com
  • 15. Detroit City Overview There’s more to the Motor City than automobiles. Detroit is an entertainment hotbed with a legendary music scene, thriving art community, burgeoning fashion industry, incredible dining and nightlife, and one of the most creative groups of young professionals in the country. 944 Detroit is their resource for What’s Now and Next in the city and beyond. 34 Percentages 26 9 10 11 3 5 2 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners 6 Salon CBS Station Maalouf Salon Royal Oak Music Theatre American Apparel Center Street Lofts Macy’s Personal Shopping SAAB of Troy American Laser Center Chen Chow Market Square Sephora Andiamo Restaurants Don Gooley Cadillac Maserati of Troy The Annex Aqua Salon Douglas J. Aveda Institute Meade Lexus The Fifth Bally Total Fitness Figo Salon Metro Lofts The Palace of Auburn Hills Bar Louie Franklin Athletic Club Michael Kors The Suburban Collection Bianchi’s Salon & Spa Hamilton Room Michigan Eyecare Institute V Nightclub MGM Grand Big Rock Chop House Heidi Bashar Salon Mon Jin Lau Birmingham Medical Jax Kar Wash Mosaic Bocci Salon & Spa Kona Grill Ocean Prime Body Creations Lamborghini Troy Pitaya Borders Bookstore Laser Eye Institute Plum Market Cameron’s Steakhouse Luigi Bruni Powerhouse Gym To become a distribution partner, contact your local representative or sales@944.com
  • 17. Las Vegas City Overview Exhilarating, thrilling and one of the most sought-after destinations in the world, Las Vegas leads the way in trendsetting fashion, nightlife and food. The city boasts the nation’s largest collection of celebrity chefs and signature restaurants, as well as master sommeliers; its retail venues are the most profitable and draw the largest amount of tra c. For five months out of the year, from May to Septem- ber, nightlife turns into to daylife with a full-scale assault on pool partying. 944 Las Vegas is the city’s source for the newest, the hottest and the best way to live the good life. 48 Percentages 12 14 10 8 4 3 1 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners A/X C Level Ho rau Hause Mundo Allure Las Vegas Co ee Pub Hottie World Panevino – Deli Allure Las Vegas Concierge It’s A Grind Panorama Tower 1 and 2 American Apparel Cup Cakery Juhl Park Avenue Aquea Sulis Spa – JW Marriott Diesel Kira Plastinina Polo Towers Concierge bebe DKNY Krave PT’s Gold Ben Sherman Dolce and Gabana Lindo Michoacan Suite 160 Betty Page Donald Pliner Lindo Michoacan Tan Factory Bikram Yoga Erotic Heritage Meseum Manhattan Condominiums Ted Baker BJ’s Cocktail Lounge Fitness 19 Marakesh Deli The District at Green Valley Ranch Brenden Theatres Gold’s Gym Michael Stars Three Angry Wives Bronzed Hash House A Go Go Mocha Joe’s Wells Fargo Tower Concierge Burger Bar Hennessy’s Tavern Mr. Bills Hotels / In-room Alexis Park Resort Hotel Hard Rock Hotel and Casino MGM Grand Palms Resort & Casino Artisan Hotel and Spa Loews Lake Las Vegas Resort Monte Carlo Resort and Casino Sky Lofts at MGM Grand Aruba Hotel and Spa Luxor Las Vegas Palms Place Hotel & Spa To become a distribution partner, contact your local representative or sales@944.com
  • 19. Los Angeles City Overview Home to the world’s glitterati, Los Angeles is the Since the 1960s, it’s been said entertainment capital of the world. The place that that “everything entertainment dreams are made of, it attracts talented individuals happens in the Thirty Mile Zone.” from all walks of life. From independent fashion The area known as the Thirty designers and up-and-coming rockstars, to starlets Mile Zone represents the center and forward-thinking entrepreneurs, Los Angeles of Hollywood ... Welcome to truly sets the stage for What’s Now and Next. Los Angeles. Percentages 22 18 15 12 13 12 3 5 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners Air Venice FIDM Louis Vuitton Unami Burger American Apparel Ford Models Madison Union Lofts Amoeba Music Fred Segal Met Lofts Urban Outfitters Archstone Properties Frederic Fekkai Salon Packard Lofts Urth Ca e bebe Gianni Versace Palazzo East, West, Westwood Wesfield Century City Bodies In Motion Historic Gas Co. Lofts Promenade MDR Whole Foods Burke Williams Spa House of Blues Salon’s/Spas/Fitness William Morris Christian Dior Housing/ Condos: SBE Yoga Works Coach Intermix Smashbox Studios Yves Saint Laurent Crunch Jet Clothing Sports Club LA Diavolina Ken Paves Salon Sunset Tan Diesel Kitson The Chapman Dolce & Gabbana LACMA The Legacy Equinox Lisa Kline Two Rodeo Hotels / In-room Casa Del Mar Huntley Santa Monica Millennium Biltmore Hotel The Grafton on Sunset Chamberlain West Hollywood Le Montrose Hotel Mondrian Hotel Thompson Hotel Custom Hotel Loews Santa Monica Beach Hotel Roosevelt Hotel Viceroy Santa Monica Farmer’s Daughter London West Hollywood Shutters on the Beach W Los Angeles – Westwood Hotel Angeleno Luxe Hotel Sunset Sunset Marquis Hotel To become a distribution partner, contact your local representative or sales@944.com
  • 21. Miami City Overview North meets South America in this tropical urban beach metropolis. No longer seasonal, Miami is now a year-round city where the world’s brands come to find sophisticated global consumers enjoying designer hotels, unstoppable nightlife and breathtaking beaches — all of which have spawned signature events such as Art Basel, Miami Fashion Week, The South Beach Food & Wine Festival, and the Winter Music Conference. These internationally recognized festivities leave behind a legacy of top-notch restaurants, hip boutiques, an exploding art scene and a local appreciation for the best of the best, which 944 explores. Percentages 28 19 23 10 10 5 3 2 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners Acqualina Carolina Herrera King Jewelers Sunglass Hut Adrienne Arsht Center Christian Audiger La Piaggia Sushi Samba American Apparel Crunch LA Sweets Swatch Ann Taylor Loft David Barton Gym Le Spa Lancome The Collection Apogee Deel Motors Lexus of North Miami The Continuum Arden B. Diesel Lucky Strike The Shops at Sunset Place Armani Exchange Donald Pliner Luminaire The Sports Club LA Artefacto Edward Beiner Merecedes-Benz Toni & Guy Avant Gallery Elemis Spa Murano Trump Grande Bank United Center Equinox News Cafe Turnberry Towers Bayfront Park Flamingo South Beach Novecento Van Dyke Cafe bebe Fortune International Realty Perry Ellis International Van Michael Salon Bentley Bay South Beach French Connection Prestige Imports Vidal Sassoon Blue Martini Hard Rock Prime 112 Y-3 Books and Books Hugo Boss Segafredo Zara Bottega Veneta Jade Smoothie King Bristol Tower Kenneth Cole Steven Hotels / In-room Casa Casuarina Hotel Chelsea Sagamore The Strand Ocean Drive Chesterfield Hotel Hotel Victor Sanctuary South Beach The Wave Hotel Delano Hotel Mercury Resort The Shelbourne Beach Resort Whitelaw Hotel Gansevoort South Mondrian Hotel The Shore Club Hotel Astor Royal Palm Resort The Standard To become a distribution partner, contact your local representative or sales@944.com
  • 23. Orange County City Overview Orange County is continuously reinventing itself from a bedroom community into one of the trendiest and fastest-growing regions in the nation. With its numerous hub cities spanning along the Pacific Ocean and array of hip neighborhoods inland, 944 covers all aspects of this ever-evolving urban mecca. Percentages 20 23 17 10 13 10 4 3 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners Alta Co ee Warehouse Fletcher Jones Motorcars Lakeshore 24 Hour Fitness The CAMP AnQi G Star Land Rover Service Department The Closet Aston Martin Show Room Gelsons Memphis Soul Cafe The Cottage Bare Tan Gypsy Den Michael Stars The Crow Bar and Kitchen Barneys CO-OP Hush Miss Sixty The District at Tustin Legacy Valet Beach Bunny Improv Irvine Mosun The Lab Chapman University Intermix Muldoons The Slidebar Rock and Roll Café` Chronic Tacos Jack’s Sur oard Pacific Whey Cafe The Spa at South Coast Plaza Darque Tan Jerry’s Famous Deli Pelican Hill Spa The Sports Club/LA Diamond Jamboree John Wayne Airport Port Toni & Guy El Ranchito K’ya Renaissance Club Sport Tully’s Co ee Equinox Kean Co ee Rudy’s Pub and Grill Whole Foods FIDM La Perla Ted Baker Hotels / In-room Hotel Menage Montage Resort & Spa Surf & Sand Resort Westin South Coast Plaza Hyatt Regency Huntington Beach Shorebreak Hotel The Atrium Hotel Joie de Vivre Hotels St. Regis The Ritz-Carlton Dana Point To become a distribution partner, contact your local representative or sales@944.com
  • 25. Phoenix City Overview While the rest world may want to pigeonhole the Valley of the Sun as some kind of Old West outpost from days of black-and-white movies, those who live here know this bustling metropolis has its eyes set firmly on the future rather than the past. As the birthplace of 944, our locally-based sta of cultural insiders have been bringing our readers the next big thing in fashion, music, food, business, philanthropic e orts and just about anything else that makes life here great for the past nine years — just long enough to know that we (and our readers) have only begun to scratch the surface. 42 Percentages 15 11 10 10 5 7 Dining B2B Lounge Spa Luxury Hotels Transport Retail Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners 2BU Salon & Spa Ford Robert Black Morton’s Stash Clothing 42 Saint Clothing Gainey Village Health Club and Oliver Smith Jewelers Steven Paul Salon 5th and Wine Ganem Jewelers Palladium True Food Kitchen – Biltmore ABC 15 Gelato Spot Phoenix Art Museum The Lofts on Rio Salado AJ’s Fine Foods Gold’s Gym Pita Jungle The Mark Barrett-Jackson Green with Envy Pucci Salon The Vue on Apache Breakfast Club Grigio Pure Sushi North Third Avenue Lofts CityCenter of CityNorth Here on the Corner Ra Sushi Toni and Guy Hairdressing Cornells Hollander Designs High Point Roberto Bottecelli Toscana at Desert Ridge DC Ranch Village Health Club La Grande Orange Co ee Cart Rolf’s Traditions at Kierland Divaz Boutique Mesa Arts Center Rumors Urban Angels Estilo Boutique Mood Swings Salon Scottsdale Airport Westgate City Center Fleming’s Prime Steakhouse Moody Blues Spa Hotels / In-room 3 Palms Oasis Resort Hotel Scottsdale Scottsdale Marriott Suites Old The Ritz-Carlton Arizona Biltmore Resort & Spa Hotel Valley Ho Town W Scottsdale Arizona Grand Resort Hyatt Place Scottsdale Princess Resort Wigwam Golf Resort & Spa Chaparral Suites Resort Mondrian Hotel Scottsdale Resort & Athletic Club Clarendon Hotel Renaissance Glendale Hotel & Spa Tempe Mission Palms Hotel Indigo Royal Palms Resort and Spa The Phoenician To become a distribution partner, contact your local representative or sales@944.com
  • 27. San Diego City Overview No longer just a sleepy beach town, America’s Finest City has evolved into a flourishing metropolis that doesn’t compromise its smalltown charm. From downtown to North County to vibrant beach communities to dynamic urban neighborhood pockets, 944 San Diego covers the very latest trends and the San Diegans setting them — from culinary phenoms to nightlife trailblazers emerging fashion designers to rising music talents to every progressive entrepreneur and artist in between. 31 Percentages 23 10 11 12 7 4 2 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners A Robert Cromeans Salon Electra Condos Laser Away Stingaree Aquatera Apartment Homes Fashion Career College Mercedes-Benz of San Diego Symbolic Motors Armani Exchange Ferrari & Maserati of San Diego Michael Kors The Fleetwood Art Institute of California FIDM Missoni Tory Burch Aztec Center at San Diego State Firehouse Eatery + Lounge Neiman Marcus True Religion Azzaria Boutique Fit Athletic Club Paul Mitchell School U-31 Bar West Frog’s Club One PB Bar and Grill UCSD Price Venter Casbah Hold It Contemporary Home Porsche San Diego University Ciro’s Pizza Hugo Boss Poseidon Restaurant Vespa of San Diego Confidential Restaurant + Loft Hyde Edwards Salon and Spa Quiksilver Westfield Horton Plaza Current Luxury Apartments iTan Sauvage Swimwear Westfield UTC Diesel Salon La Mirage Apartments Schubach Aviation Whole Foods Disconnected Salon Lacoste Side Bar Hotels / In-room Catamaran Resort Hotel Hotel Solamar Manchester Grand Hyatt San Diego Marriott Hotel & Marina Four Seasons Resort Aviara Hyatt Regency Mission Bay Paradise Point Resort & Spa The Keating Grand Colonial Hotel Ivy Hotel Porto Vista The Pearl Hotel Hard Rock San Diego L’Auberge Del Mar Hilton San Deigo Gaslamp Quarter Tower23 Harrah’s Rincon Casino & Resort La Costa Resort & Spa San Diego Marriott Del Mar W San Diego Hotel Parisi Loews Coronado Bay Resort San Diego Marriott Gaslamp To become a distribution partner, contact your local representative or sales@944.com
  • 29. San Francisco City Overview The Bay Area is an incubator of independent fashion, world-class dining, technological innovation and environmental awareness — all driven by grassroots action, street culture and a pinch of that famous SF funk. 944 San Francisco delivers tomorrow’s designers, chefs, gadgets and causes celébrès — today. Percentages 29 22 19 11 13 2 3 1 Dining B2B Lounge Spa Luxury Hotels Transport Retail Other Café Newsstands Nightclub Salon Auto Retail Grocery 944 Locations Events Fitness Direct/Condos Medical Other Local Distribution Partners AG Jeans Dylan Meggie Slide Aldea Eve Mercedes Benz Smart Car Armani Exchange Farmer Brown Oola Sushi Groove Barneys Harlot Osha Thai Ted Baker bebe Heidi Says Oxenrose Salon The Firm Benefit Cosmetics Infusion Lounge Rainbow Foods The Parlor Bentley Lamborghini Irish Bank Real Food Company Tres Agaves Betsey Johnson Joseph Cozza Salons Redwood Room Vanity Beauty Lounge Blowfish Local Kitchen Renaissance Salon Vidal Sassoon BoConcept Mamacita Ruby Skye Vince Christian Dior Mangarosa Saks Fifth Avenue Vino Di Pietro Todd Salons Manor West Secret Agent Salons Duke et Duchess Mas Sake Sip Bar & Lounge Hotels / In-room Carneros Inn Hotel Del Sol Hotel Palomar W Hotel Cavallo Point Hotel Diva Hotel Triton Four Seasons Hotel Frank Hotel Union Square Hotel Adagio Hotel Metropolis The Clift To become a distribution partner, contact your local representative or sales@944.com
  • 30. media  kit  2010 300,000 Circulation: National E F A C D B G ht Tri m ea t h g l Ar S ize W id Hei Fina Liv e A Spread Bleed 16.85 11.00 16.60 x 10.75 16.10 x 10.25 B 1/2 Spread Horiz. 16.10 2.375 C Full Page Bleed 8.55 11.00 8.30 x 10.75 7.80 x 10.25 D 2/3 Vertical 4.80 10.25 E 1/3 Square 4.80 5.00 F 1/6 Vertical 2.275 5.00 G 1/6 Horiz. 4.80 2.375 Cover 2 Spread 16.85 11.00 16.60 x 10.75 16.10 x 10.25 Bleed Cover 3 8.55 11.00 8.30 x 10.75 7.80 x 10.25 Bleed Cover 4 8.55 11.00 8.30 x 10.75 7.80 x 10.25 Bleed Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation and distribution model — a promise competitors won’t be able to match. 944 is audited by Verified Audit. View the latest report at 944links.com/audit ** All artwork must be the same in national placement to get national rates.
  • 31. 300,000 Circulation National Rate Card 1x 3x 6x 12x Cover 4 79,700 76,200 69,000 Cover 2 Spread 69,000 65,600 60,400 A Spread 58,300 54,900 51,800 Cover 3 52,800 50,100 46,000 Custom 38,600 B 1/2 Spread Horiz. 37,700 35,700 33,800 31,600 C Full Page 31,400 29,700 28,200 26,400 D 2/3 Vertical 30,000 27,900 25,000 21,500 1/3 Vertical 20,800 19,100 16,600 14,500 1/2 Page 20,695 19,575 18,586 17,400 E 1/3 Square 18,500 17,000 14,800 12,900 F 1/6 Vertical 10,500 9,600 8,400 7,300 G 1/6 Horizontal 10,500 9,600 8,400 7,300 Ad Submission 2010 – 2011 Ad 944 Client Center Submission Deadlines The client center is accessible at . You can log on with the e dlin e-mail address on your account. Your default ea e password is 944magazine. For other questions or ia lD Dat ue nt h er et help logging into our Client Center, please contact o at e your 944 account executive. Iss M M Str 9.7 July ’09 06.16.10 07.06.10 File Formats 9.8 August ’09 07.16.10 08.02.10 In order to best serve our clients, the 944 Client 9.9 September ’09 08.13.10 09.02.10 Center only accepts files in PDF format. This 9.10 October ’09 09.17.10 10.04.10 allows us to save on production costs, which keeps 9.11 November ’09 10.15.10 11.01.10 our ad rates below the industry standard. 9.12 December ’09 11.12.10 12.06.10 10.1 January ’10 01.13.10 12.28.10 All high-resolution images and fonts must be 10.2 February ’10 02.17.10 01.31.10 included when the file is saved. 10.3 March ’10 03.17.10 02.28.10 10.4 April ’10 04.14.10 04.02.10 Images included in the final PDF must be 10.5 May ’10 05.19.10 05.06.10 at a resolution of 300 dpi. Spot colors must be 10.6 June ’10 06.16.10 06.04.10 arranged with the production department prior to 10.7 July ’10 07.14.10 07.01.10 submitting the ad (additional charges will apply). 10.8 August ’10 08.18.10 09.05.10 All spot colors not intended to print must be 10.9 September ’10 09.15.10 10.03.10 converted to CMYK. 10.10 October ’10 10.13.10 10.31.10 10.11 November ’10 11.17.10 12.05.10 When naming the file please use alpha-numeric 10.12 December ’10 12.15.10 12.28.10 and underscores only, do not use symbols. Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation and distribution model — a promise competitors won’t be able to match. 944 is audited by Verified Audit. View the latest report at 944links.com/audit ** All artwork must be the same in national placement to get national rates.
  • 32. media  kit  2010 50,000 Circulation: Las Vegas & Los Angeles E A C G I H J D B F ht Tri m ea th g l Ar Size W id Hei F ina Liv e 1x 3x 6x 12 x A Spread Bleed 16.85 11.00 16.60 x 10.75 16.10 x 10.25 12,300 11,575 10,925 10,300 B 1/2 Spread Horiz. 16.10 2.375 7,890 7,530 7,140 6,660 C Full Page Bleed 8.55 11.00 8.30 x 10.75 7.80 x 10.25 6,575 6,275 5,950 5,550 D 2/3 Vertical 4.80 10.25 6,340 5,885 5,235 4,550 E 1/2 Square 4.80 7.625 4,875 4,525 4,025 3,500 F 1/2 Horizontal 7.80 5.00 4,875 4,525 4,025 3,500 G 1/3 Vertical 2.50 10.25 4,425 4,425 3,550 3,050 H 1/3 Square 4.80 5.00 3,920 3,570 3,150 2,700 I 1/6 Horiz. 4.80 2.375 2,220 2,020 1,780 1,530 J 1/6 Vertical 2.275 5.00 2,220 2,020 1,780 1,530 x 1x 3x 6x 12 Cover 3 10,000 9,725 8,925 Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation and distribution model — a promise competitors won’t be able to match. 944 is audited by Verified Audit. View the latest report at 944links.com/audit ** All artwork must be the same in national placement to get national rates.
  • 33. 30,000 Circulation: Miami, Phoenix, San Diego & San Francisco E A C G I H J D B F ht Tri m ea th g l Ar Size W id Hei F ina Liv e 1x 3x 6x 12 x A Spread Bleed 16.85 11.00 16.60 x 10.75 16.10 x 10.25 6,850 6,475 6,075 5,775 B 1/2 Spread Horiz. 16.10 2.375 4,440 4,200 3,960 3,720 C Full Page Bleed 8.55 11.00 8.30 x 10.75 7.80 x 10.25 3,700 3,500 3,300 3,100 D 2/3 Vertical 4.80 10.25 3,545 3,285 2,925 2,535 E 1/2 Square 4.80 7.625 2,725 2,525 2,250 1,950 F 1/2 Horizontal 7.80 5.00 2,725 2,525 2,250 1,950 G 1/3 Vertical 2.50 10.25 2,450 2,250 1,950 1,700 H 1/3 Square 4.80 5.00 2,170 2,000 1,730 1,510 I 1/6 Horiz. 4.80 2.375 1,230 1,130 980 860 J 1/6 Vertical 2.275 5.00 1,230 1,130 980 860 x 1x 3x 6x 12 Cover 3 4,900 4,475 4,125 Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation and distribution model — a promise competitors won’t be able to match. 944 is audited by Verified Audit. View the latest report at 944links.com/audit ** All artwork must be the same in national placement to get national rates.
  • 34. media  kit  2010 20,000 Circulation: Atlanta, Dallas, Detroit & Orange County E A C G I H J D B F ht Tri m ea th g l Ar Size W id Hei F ina Liv e 1x 3x 6x 12 x A Spread Bleed 16.85 11.00 16.60 x 10.75 16.10 x 10.25 6,650 6,275 5,900 5,600 B 1/2 Spread Horiz. 16.10 2.375 4,320 4,080 3,840 3,600 C Full Page Bleed 8.55 11.00 8.30 x 10.75 7.80 x 10.25 3,600 3,400 3,200 3,000 D 2/3 Vertical 4.80 10.25 3,445 3,185 2,860 2,470 E 1/2 Square 4.80 7.625 2,650 2,450 2,200 1,900 F 1/2 Horizontal 7.80 5.00 2,650 2,450 2,200 1,900 G 1/3 Vertical 2.50 10.25 2,375 2,200 1,900 1,650 H 1/3 Square 4.80 5.00 2,110 1,950 1,690 1,470 I 1/6 Horiz. 4.80 2.375 1,200 1,110 960 840 J 1/6 Vertical 2.275 5.00 1,200 1,110 960 840 x 1x 3x 6x 12 Cover 3 4,750 4,350 4,000 Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation and distribution model — a promise competitors won’t be able to match. 944 is audited by Verified Audit. View the latest report at 944links.com/audit ** All artwork must be the same in national placement to get national rates.
  • 36. media  kit  2010 944 Digital 944.com is an integrated, multimedia product designed for 21-44-year-old influential and aspirational users who are informed and expect a broader view of the world around them. 944.com delivers fresh, up-to-the-minute content in the world of Fashion, Entertainment and Lifestyle. We celebrate the regions we call home with stories of the people, places and pursuits that reflect our passion for our city. 944.com o ers the capability for clients to sponsor specific content or sections of the site, which allows for prime visibility 46% Male/54% Female and the ability to forge deep connections with 944.com users. Media Age: 32 AVG HHI is $122K (online norm is 68K) 56% own a home 95% are online 13 hours per week (norm is 77%) 67% are influenced by 944 magazine content to start a search 944 helps advertisers use the social Web to extend market- online. ing campaigns, identify and grow audience, and distribute targeted messages across multiple channels using 944 Social Innovative advertising solutions Media Platform we work collaboratively to schedule updates to help your brand or business meet its objectives. and content on Twitter and Facebook. 944.com’s clean, neatly-designed pages help your message really stand out! Using a variety of eye-catching ad sizes, you’ll be sure to grab our audience’s attention. The “ScanLife” platform provides a fast and easy way for Our Weekly Dose newsletter will help you target the advertisers to provide information to consumers through consumers you WANT to reach. The newsletters gives our the use of barcodes and camera phones. With ScanLife, out readers insider information and exclusive access to What’s advertisers can place two-dimensional barcodes into an ad Now and Next. within 944 magazine or on 944.com. By using their ScanLife- enabled camera phones to view the barcode, consumers can immediately access information such as product reviews, Integrate 944 mobile advertising into your traditional exclusive content and coupon o ers. With one click, users can marketing plan. From print, TV, radio or Web, to a text link to a website, launch a video or share information via social message, mobile site, or iPhone application, mobile improves networking sites like Facebook or Twitter. your ROI in all channels. We have three e ective tools for you to reach our young, engaged, a uent audience throughout the day utilizing mobile advertising executions: text messaging, mobile Web and mobile apps. Lead Generation Tools: Advertisers have the ability to be an exclusive sponsor of a customized contest, sweepstakes and/or promotion that allows for high-impact brand exposure and e ective lead generation. 944.com can partner with you through the Most mobile Internet users with a camera phone (94%) are entire process, from concept to execution to maintenance to interested in using ScanLife to access mobile content and building a data base of your desired audience. information. The reason is simple: ScanLife is solving a basic and universal need to make the experience easier and faster.
  • 37. 944.com Up-to-the-minute on What’s Now and Next More than 200,000,000 page views per month As the premiere media outlet A for an a uent and influential audience, 944.com o ers innovative perspectives on a variety of exciting topics. Working with industry E insiders in the area of Fashion, Entertainment and Lifestyle, 944.com is able to provide cutting-edge coverage of current and future trends with D D stirring editorial and amazing photography. 944.com o ers a multimedia platform for behind-the-scenes B videos and exclusive looks at premiere events. With a dedicated following and thriving readership, 944’s Web presence continues to expand daily and is firmly cementing itself as an influential digital C platform for a sophisticated audience. A 728 x 90 $600 $1000 Banner Size 50K Impressions 100K Impressions B 300 x 250 $500 $800 C 160 x 600 $600 $1000 Road Block $900 $1600 728x90 + 300x250 D Web Skin $1500 $2200 E Video Ad $2000 $3000 with pre-roll
  • 38. media  kit  2010 944 Weekly Dose Newsletter 250,000 subscribers nationally | Delivered every Wednesday Get your message into the inboxes of our sophisticated, information seeking, opt-in subscribers. The 944 Weekly Dose newsletters, tailored to each market, o er a weekly update on What’s Now and Next. Each week our readers get access to information on exclusive events, trends, new products and giveaways. Marketing Extensions: Internet Exposure: Weekly Dose content is placed online via 944.com, with hotlinks to advertisers websites. Promotion: Custom programs can be tailored to include targeted marketing extensions. A New Media: B 944.com can o er extended reach with online advertising through C 944.com, increase exposure with online sweepstakes, or highlight your brand through a custom microsite. D A 620 x 170 $600 $4500 Size Regional National B 620 x 90 $550 $4000 C 305 x 170 $500 $3500 D Skin Ad $1200 $5000 Regional only $2000
  • 40. media  kit  2010 Special Inserts Digest Size Custom Insert: 5½ x 8¼ 944 magazine will be producing four special inserts to highlight some of the most energetic weekends of the year and summer destinations. Don’t miss the opportunity to generate new clientele and extend brand awareness to the 39 million jetsetters who travel on vacation each year, as well as local a uent and savvy readers in each of our 10 markets. Las Vegas Custom Inserts Full Page $14,500 944 will print 35,000 over-runs to be distributed at Spread $26,000 the following: Cover 2 $19,800 Cover 3 $18,900 Cover 4 $22,000 Cover upgraded to a spread: $7,000 additional Summer kicks o into high gear during Memorial Day weekend and isbest experienced kicking back at one of Las Vegas’ hottest pools, dining at one of the city’s unrivaled restaurants, experiencing world-class shopping, sipping on cocktails at one of the hippest clubs and, of course, taking your chance at the tables. The 944 Memorial Day insert is the ultimate getaway guide. Labor Day usually represents the ending of carefree, cloudless days full of outdoor picnics and pool parties; but in Vegas, Labor Day means even bigger parties and endless warm-weather fun. This will o er readers an inside look at the city’s best, from world- class shopping destinations to delicious recommendations, and the hottest social spots and local restaurants. 944 is ready to pop open some champagne and toast to 2011! The 944 Las Vegas special insert will o er readers an insider’s glimpse into the city’s top NYE parties and entertainment with celebirty hosts, in-depth overviews on Sin City’s newest restaurants and how to get reservations, the best Vegas shopping and, of course, where to party like a rockstar for the new year.
  • 41. California is one of the world’s premier travel destinations and 944’s Summer in Southern California program is sure to enhance its splendor. 944 will highlight the best in South California lifestlyle to keep it top- of-mind as a premier travel destination for our readers. Summer in California is undeniably spectacular! Size Full Page New or 1x 5½ x 8¼ $6,000 $9,000
  • 43. Custom Publications GAME An annual, oversized, glossy publication that takes a hip and entertaining look into the sports lifestyle. GAME will take readers inside the lives, toys, fashion and history of the people who run the game both on and o the field. is a sports lifestyle publication focused on in the sporting world. Alongside cutting-edge fashion spreads providing a unique look at the culture of global athletics. From featuring the latest sneakers, suits and tee time apparel, our player exposés, to cutting-edge product features and irreverent team highlights the essential products for any fan. Boasting pieces that celebrate the positive nature of sports, GAME is a articles that examine the globalization of basketball, to must-read that captures the essence of competition both on how boxing legend Joe Louis ended segregation in golf, to and o he field. With stunning photography, in-depth stories embarrassing sports trends from yesteryear and the state of and a witty tone throughout the book, GAME gives readers an American tennis, GAME strives to explore the world of sports inside look at some of the biggest names, venues and events far beyond box scores and stat lines. GAME 2011 Rate Card 30,000 copies during the biggest weekends in sports — NBA All-Star and Super Bowl Weekends Oversized, four-color glossy magazine Ad Rate 944 Existing Client Rate Full Page $10,000 $4,200 Half Page $6,500 $2,500 Spread $15,000 $8,000 Cover 2 Spread $25,000 Cover 3 Spread $20,000 Cover 4 $30,000 Significant Dates Web Stats Issue Game 2011 exclusively for . We accept banners in 728 Collector’s Edition x 90 pixels, or 300 x 250 pixel sizes. 01.28.11 50,000 $1,000 01.30.11 100,000 $1,800 200,000 $3,000 02.09.11 Distribution: Includes gifting to guests in luxury hotels and resorts through limousine and luxury car companies, retailers, restaurants, lounge, bars and nightclubs.
  • 45. Custom Publications Cirque Enlacing the hearts and minds of its one-of-a-kind audience, Cirque du Soleil dazzles 4 million-plus visitors each year o ering something for everyone, from the sublime to the unconventional to the comedic. a quarterly publication, features an array and through the exploration of other resident productions. of spectacular profiles, intriguing features, behind-the-scenes The INSIDE CIRQUE DU SOLEIL reader is a uent, reportage and A-list celebrity sightings, capturing the creativity educated, passionate about the arts, inspired, established and eccentricity that Cirque du Soleil is known for, worldwide. and well-traveled. The magazine is a unique opportunity to The editorial aims to awe, inspire and educate, driving the reader reach the diverse demographic of Las Vegas visitors. No other to develop a richer knowledge of Cirque du Soleil via its content publication has the same level of access to influencers. CIRQUE 2011 Rate Card Distribution: 3,000,000 per year Digest size Custom Insert, Approximately 5½ x 8¼ inches 1x 4x Full Page 22,500 18,000 Spread 38,000 35,000 Cover 2 Spread 43,700 40,250 Center Spread 41,040 37,800 Cover 3 25,875 20,700 Cover 4 25,000 Key Facts Key Sales Verticals
  • 46. Where in the World is 944? Detroit New York San Francisco Chicago Las Vegas Los Angeles Orange County San Diego Phoenix Atlanta Dallas Miami Chicago and NewYork are selected distribution points 3108 Piedmont, Ste. 236 3070 W. Post Road 4445 N. Buckboard Trail Atlanta, GA 30305 Las Vegas, NV 89118 Scottsdale, AZ 85251 P: 678.528.3210 P: 702.386.6944 P: 480.423.1944 300 N. Akard 9100 Wilshire Boulevard, Ste. 700W 241 14th Street Dallas, TX 75201 Beverly Hills, CA 90212 San Diego, CA 92101 P: 214.969.9042 P: 310.652.2944 P: 619.230.0944 30777 Northwestern Hwy. Ste. 300 1691 Michigan Avenue, Ste. 340 220 Montgomery Street, Ste. 144 Farmington Hills, MI 48334 Miami Beach, FL 33139 San Francisco, CA 94104 P: 248.855.4666 P: 305.695.9990 P: 415.434.1944 9 Executive Circle, Ste. 215 Irvine, CA 92614 P: 949.252.8944