1. RHS Hampton Court Flower Show 2014
‘The Language of Scent’
Show garden presentation
Ann-Marie Powell
16th January 2014
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2. RHS Hampton Court show garden
(Artist’s impression)
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3. Inspirations for
‘The Language of Scent’
Garden Layout
Enclosed, evocative, sensual, nostalgic,
contemporary, familiar, inspiring,
classical, warm, sensory, healing,
nurture, health, longevity, positivity,
adventure, nature.
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4. Inspirations for the planting palette
Groups of plants in warm rich tones and
jewel-like colours, arranged for contrasts
of form, foliage and harmonies of scent.
Sensual, evocative,
nostalgic and romantic.
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5. The design and overview
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An enclosed garden, with sumptuous summer colours and a modern abstract approach to classic design, that focuses on the most potent
but most neglected element in garden-making - fragrance.
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The impetus behind it is Ann-Marie Powell's and Stephen Lacey's long-standing friendship and keeness to do a show garden together, and
Stephen's passion for scented plants - he is the author of the main reference book on the subject.
Features of the Garden:
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Taking visitors on a journey through different zones of scent, introducing them to the full panoply of scents available, and encouraging
them to distinguish between the different flavours, and to take up the challenge of trying to describe and categorise scents.
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Walls and waist-high hedging panels create a stylish sense of enclosure, helping to capture scent in the air, and together with the long,
plant-draped pergola, give a series of framed views over the garden.
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The numerous pathways, edged in scented foliage to brush against, also allow close encounters with the scented flowers, which the
pergola, pots and sweet pea tripods will present at nose height.
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The reflective pool and other open spaces give pauses in the design and moments of contemplation.
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The rear courtyard space, within a glade of scented magnolia trees, offers an especially intimate space, with an inviting place to sit.
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The dimensions of the garden, replicating many plots at home, will offer design inspiration, and more importantly, encourage the public to
consider how to better use, place and blend scents in their own gardens.
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We believe this strongly themed garden will offer a fresh and original experience for visitors.
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6. General considerations
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The garden has strong sustainable elements by using contemporary British materials in the hard landscaping, and inspiring planting that can
be replicated in a suburban, urban and rural setting. The garden we propose is very much ‘a gardener’s garden’ and we believe that the
design will capture the imagination of all who view it.
Size of the garden
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Show garden designed as 10 x 22m
Budget
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The cost of the garden is estimated to be in the region of £150,000+ VAT
Design fees are included in the budget costs above.
Multiple audiences
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There are four core audiences we have considered in our garden proposal for our show garden at RHS Hampton Court:
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Client colleagues and staff
Visitors to the show; inspirational views from outside the garden, ensuring people stop, look and are driven to find out more
The RHS judges; quality of garden design and fulfilling our submitted RHS garden brief
Guests / VIPs / press guests / TV crews / journalists; provide an immersive journey through the garden, with plenty of ‘stories’
attached that will inspire media coverage
Creating a variety of discussion points
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The elements within the garden will provide various talking points and news items for press and media and the general public
TV presenters / journalists will be be able to discuss a range of activities, news items and experiences
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7. Why Ann-Marie Powell and Stephen Lacey?
2014 - Current work
Ann-Marie Powell is an innovative designer who set up her garden design practice in 1999. Alongside running her successful business, AnnMarie has written 3 books. She regularly writes for National newspapers and magazines, and has a column for The English Garden writing
on garden design issues.
Ann-Marie frequently appears on television, most recently co-presenting the BBC’s coverage for the RHS Chelsea and Hampton Court
Flower Shows.
Stephen Lacey is a well-known garden writer, TV presenter, and long-standing columnist and feature writer for the Daily Telegraph.
His book Scent in Your Garden, the standard reference work on scented plants, has been thoroughly revised and enlarged and will be
republished in 2014 as the RHS Companion to Scented Plants. An abridged paperback edition of his book Gardens of the National Trust,
the principal guidebook to the National Trust's gardens, will also be published during 2014.
Stephen was a regular presenter on BBC Gardeners' World for 10 years, showcasing the work of designers and plantsmen around Britain,
Europe and North America, and presenting programmes on colour, scent, foliage and the art of planting.
He has a large garden on the North Wales border, and manages another large garden for clients in Mallorca.
Show Gardens
2010 — Green And Blacks, RHS Chelsea 2010, Gold Medal
2011 — British Heart Foundation and Brewin Dolphin, RHS Chelsea 2011, Silver Flora Medal
“Ann-Marie Powell — a TV and flower show „veteran‟ in experience not years”
Jackie Bennett, Editor, The Garden Design Journal
Presenting / TV Work
Ann-Marie and Stephen have presented over 20 different garden design, garden history and pure gardening programmes, which include:
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BBC1 — Garden SOS, RHS Chelsea, Hampton Court and Tatton Park Flower Show coverage
BBC2 — RHS Chelsea Flower Show coverage, Gardener’s World
ITV — This Morning, Sky High, House of Horrors, Grass Roots
Channel 4 — Garden Doctors, Lost Gardens, Real Gardens. Gardener’s Gardens, The Great Garden Challenge
UK Style and UKTV Gardens — Take Three Gardeners, Garden Rivals, A Garden for All Seasons, Garden Challenge, Our House
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8. Why Ann-Marie Powell and Stephen Lacey? (continued)
Writing
Ann-Marie Powell is an active author writing extensively on garden design, plants and hard landscapes. Her books, press articles,
columns, blog and lively twitter feeds are enjoyed by audiences in the UK and abroad. Three book releases across the UK, USA and
Europe include Hardscape, Urban Gardens, Ann Marie-Powell’s Plans for Small Gardens
Stephen Lacey is the author of a number of books including The Startling Jungle, Scent in Your Garden, Gardens of the National Trust
and Real Gardening. He writes regularly for the Daily Telegraph, and for other publications including RHS The Garden.
Expert articles and features in national press and magazines
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Publications include: The Times, The Guardian, The Telegraph, The Observer, Elle Decoration and The Scottish Herald, Society of
Garden Designers Magazine, The RHS Garden magazine, Gardens Illustrated, Gardeners’ World Magazine alongside internet,
gardening and lifestyle magazines
She is the gardening columnist for leading women’s lifestyle magazine, Prima, and leading gardening magazine The English
Garden and regularly contributes to the Financial Times’ House and Home pages
Online presence — engaging audiences through her blog and live twitter feeds
Talks & lectures
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Ann-Marie’s high public profile results in talks and lectures for a range of garden clients
Stephen lectures widely on planting design and garden history for societies and botanic gardens around the world, and has done
numerous lecture tours in USA and Canada.
PR presence
As a big personality and talent in the industry, Ann-Marie and Stephen’s work generates regular PR coverage from a huge range of high
end media:
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TV coverage — BBC1, BBC2, ITV, Channel 4, UK Style
Press coverage — The Times, The Telegraph, The FT, The Independent, The Observer, The Guardian, The Daily Mail, Metro,
Evening Standard, Country Life Magazine, Home and Gardens Magazine, English Garden, Gardeners’ World Magazine, The English
Garden, Gardens Illustrated
Trade magazines — Society of Garden Designers Magazine, RHS Garden Magazine, Horticulture Week
International publications — Spain, Holland, Belgium, and in July 2012 Space magazine in Beijing, China
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9. © Copyright 2014 Ann-Marie Powell and Stephen Lacey trading as Ann-Marie Powell
Gardens.
All rights reserved.
Copyright protection claimed includes all forms of copyrightable material and information now allowed by statute law or
otherwise, or hereinafter created. The information attached may not be copied either in whole or in part, otherwise
reproduced or transferred to any third party, without the express prior written consent of Ann-Marie Powell Gardens.
Ann-Marie Powell Gardens hereby asserts its moral rights as the author of the information attached.
You acknowledge that the information attached is of a strictly confidential nature and belongs to Ann-Marie Powell Gardens.
Accordingly you will not and will procure that no other person shall at any time without the prior written consent of AnnMarie Powell Gardens make any copies thereof or divulge or use whether directly or indirectly for your own benefit or that
of any other person, firm or company any of the attached information or any information which may be communicated to
or otherwise acquired by you in connection with the attached information.
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