SlideShare ist ein Scribd-Unternehmen logo
1 von 31
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About the Company…..  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
DISTRIBUTION STRUCTURE
[object Object],Distribution Structure CHANDIGARH (HARYANA) AMRITSAR (PUNJAB) Main GODOWN (DELHI) COMPANY DEPOT. (KANPUR) C&F AGENT GHAZIABAD WSS(42) WSS(46) WHOLESELLER RETAILER RETAILER WHOLESELLER FORMAL INFORMAL
Ownership Flow MANUFACTURING UNIT Main GODOWN C & F CO. DEPOT WSS RETAILER PRIMARY SALES SECONDARY SALES
OWNERSHIP TRANSFER ,[object Object],[object Object],[object Object],[object Object],[object Object]
TRANSPORTATION SYSTEM
TRANSPORTATION SYSTEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
C&F AGENT ,[object Object],[object Object],[object Object],[object Object]
[object Object]
WHOLESALE STOCKIST ,[object Object],[object Object],[object Object],[object Object],[object Object]
RETAILER The WSS sell the goods to the retailers who in turn sell it to the end consumer. The retailers are classified in terms of their sales potential in the following manner The retailers are  classified in terms of  Class A Greater than Rs 30,000  pm Class B Between Rs 30,000-10,000 pm Class D Below Rs 5,000 Class C Between Rs 10,000-5,000
SELECTION OF WSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INCENTIVES TO THE WSS Margin based payments
CHANNEL CONFLICTS ,[object Object],[object Object],WSS WHOLESALER RETAILER 112.30  112.30  110
[object Object],[object Object],[object Object],Reasons for undercutting
AT THE RETAILER SELLS BELOW DEALER PRICE WOO THE CUSTOMERS TO BUY OTHER ON BRANDED PRODUCTS CHARGE HEAVY PREMIUM ON OTHER PRODUCTS RETAILERS PRIMARILY DEALING IN MICA,PLYWOOD ETC
[object Object],The main reason for this is to gain higher volumes and to gain revenues. CLASS CO PRICE SP (OWN AREA) SP (WSS A AREA) RETAILER  SP CLASS A 108.93 112.30 112.30 118 CLASS B 107.82 112.30 110 116
[object Object],[object Object],[object Object],[object Object],EVALUATION
[object Object],[object Object],[object Object],[object Object],[object Object],CREDIT POLICY
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Strategy of Bharat forge
Strategy of Bharat forge Strategy of Bharat forge
Strategy of Bharat forge Mayank Kumar
 
Xylys case study solution
Xylys case study  solutionXylys case study  solution
Xylys case study solutionMustahid Ali
 
Cottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in IndiaCottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in IndiaNuno Ferreira
 
Porters five forces model on fmcg
Porters five forces model on fmcgPorters five forces model on fmcg
Porters five forces model on fmcgRameez Ahmed
 
LIME Season 4 Final submission
LIME Season 4 Final submissionLIME Season 4 Final submission
LIME Season 4 Final submissionTarun Gupta
 
Godrej Consumer Product lid(GCPL)
Godrej Consumer Product lid(GCPL)Godrej Consumer Product lid(GCPL)
Godrej Consumer Product lid(GCPL)Kartik Choudhary
 
Asian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategyAsian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategySowjanya Jangam
 
Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018Bhargava Ram
 
Abbott Business Challenge 2.0 Case Competition PPT- Campus Winners
Abbott Business Challenge 2.0 Case Competition PPT- Campus WinnersAbbott Business Challenge 2.0 Case Competition PPT- Campus Winners
Abbott Business Challenge 2.0 Case Competition PPT- Campus WinnersBhargava Ram
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HULPiyush Gupta
 
ISB Case Competition | Final round
ISB Case Competition | Final roundISB Case Competition | Final round
ISB Case Competition | Final roundTarun Gupta
 
Analysis of Berger Paints and Paints sector
Analysis of Berger Paints and Paints sectorAnalysis of Berger Paints and Paints sector
Analysis of Berger Paints and Paints sectorSamriddhyaChakrabort
 
Analysis of consumer durable industry
Analysis of consumer durable industryAnalysis of consumer durable industry
Analysis of consumer durable industrysheetalparashari
 
FMCG industry analysis
FMCG industry analysisFMCG industry analysis
FMCG industry analysisRisha Bagchi
 
Castrol india limited(1)
Castrol india limited(1)Castrol india limited(1)
Castrol india limited(1)NoopurNarang1
 

Was ist angesagt? (20)

HUL vs P&G
HUL vs P&GHUL vs P&G
HUL vs P&G
 
Strategy of Bharat forge
Strategy of Bharat forge Strategy of Bharat forge
Strategy of Bharat forge
 
Xylys case study solution
Xylys case study  solutionXylys case study  solution
Xylys case study solution
 
Cottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in IndiaCottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in India
 
Porters five forces model on fmcg
Porters five forces model on fmcgPorters five forces model on fmcg
Porters five forces model on fmcg
 
LIME Season 4 Final submission
LIME Season 4 Final submissionLIME Season 4 Final submission
LIME Season 4 Final submission
 
Godrej Consumer Product lid(GCPL)
Godrej Consumer Product lid(GCPL)Godrej Consumer Product lid(GCPL)
Godrej Consumer Product lid(GCPL)
 
Asian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategyAsian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategy
 
Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018Flipkart Wired Case Competition 2018
Flipkart Wired Case Competition 2018
 
Abbott Business Challenge 2.0 Case Competition PPT- Campus Winners
Abbott Business Challenge 2.0 Case Competition PPT- Campus WinnersAbbott Business Challenge 2.0 Case Competition PPT- Campus Winners
Abbott Business Challenge 2.0 Case Competition PPT- Campus Winners
 
Pidilite Ltd.
Pidilite Ltd.Pidilite Ltd.
Pidilite Ltd.
 
FMCD Industry
 FMCD Industry FMCD Industry
FMCD Industry
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HUL
 
ISB Case Competition | Final round
ISB Case Competition | Final roundISB Case Competition | Final round
ISB Case Competition | Final round
 
Analysis of Berger Paints and Paints sector
Analysis of Berger Paints and Paints sectorAnalysis of Berger Paints and Paints sector
Analysis of Berger Paints and Paints sector
 
Dell’s move final ppt b2 b
Dell’s move final ppt b2 bDell’s move final ppt b2 b
Dell’s move final ppt b2 b
 
Montreaux (1)
Montreaux (1)Montreaux (1)
Montreaux (1)
 
Analysis of consumer durable industry
Analysis of consumer durable industryAnalysis of consumer durable industry
Analysis of consumer durable industry
 
FMCG industry analysis
FMCG industry analysisFMCG industry analysis
FMCG industry analysis
 
Castrol india limited(1)
Castrol india limited(1)Castrol india limited(1)
Castrol india limited(1)
 

Ähnlich wie Pidilite Channelmgmt

Ähnlich wie Pidilite Channelmgmt (20)

Dealers satisfaction of whirlpool
Dealers satisfaction of whirlpoolDealers satisfaction of whirlpool
Dealers satisfaction of whirlpool
 
product mix.pptx
product mix.pptxproduct mix.pptx
product mix.pptx
 
Unit III
Unit   IIIUnit   III
Unit III
 
Product success and failure
Product success and failureProduct success and failure
Product success and failure
 
Product success and failure
Product success and failureProduct success and failure
Product success and failure
 
Abc case study
Abc case studyAbc case study
Abc case study
 
saurabh4
saurabh4saurabh4
saurabh4
 
Model Business Plan
Model Business PlanModel Business Plan
Model Business Plan
 
Channel management
Channel managementChannel management
Channel management
 
Marketing Strategies.
Marketing Strategies.Marketing Strategies.
Marketing Strategies.
 
Indian Deodorant Market Analysis - Sample report
Indian Deodorant Market Analysis - Sample reportIndian Deodorant Market Analysis - Sample report
Indian Deodorant Market Analysis - Sample report
 
Product decision
Product decisionProduct decision
Product decision
 
Vamshidhar i
Vamshidhar iVamshidhar i
Vamshidhar i
 
Fevicol so ppt
Fevicol so pptFevicol so ppt
Fevicol so ppt
 
ecomulsion-business plan
ecomulsion-business planecomulsion-business plan
ecomulsion-business plan
 
Vamshi ivaturi resume updated
Vamshi ivaturi resume updatedVamshi ivaturi resume updated
Vamshi ivaturi resume updated
 
Case study of castrol india
Case study of castrol indiaCase study of castrol india
Case study of castrol india
 
Fevicol marketing strategy
Fevicol marketing strategyFevicol marketing strategy
Fevicol marketing strategy
 
Vamshi ivaturi resume updated
Vamshi ivaturi resume updatedVamshi ivaturi resume updated
Vamshi ivaturi resume updated
 
IFB markrting management Report
IFB markrting management ReportIFB markrting management Report
IFB markrting management Report
 

Kürzlich hochgeladen

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 

Kürzlich hochgeladen (20)

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 

Pidilite Channelmgmt

  • 1.
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12. Ownership Flow MANUFACTURING UNIT Main GODOWN C & F CO. DEPOT WSS RETAILER PRIMARY SALES SECONDARY SALES
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. RETAILER The WSS sell the goods to the retailers who in turn sell it to the end consumer. The retailers are classified in terms of their sales potential in the following manner The retailers are classified in terms of Class A Greater than Rs 30,000 pm Class B Between Rs 30,000-10,000 pm Class D Below Rs 5,000 Class C Between Rs 10,000-5,000
  • 20.
  • 21.
  • 22. INCENTIVES TO THE WSS Margin based payments
  • 23.
  • 24.
  • 25. AT THE RETAILER SELLS BELOW DEALER PRICE WOO THE CUSTOMERS TO BUY OTHER ON BRANDED PRODUCTS CHARGE HEAVY PREMIUM ON OTHER PRODUCTS RETAILERS PRIMARILY DEALING IN MICA,PLYWOOD ETC
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.