Seo Presentation

What is SEO?
SEO means Search Engine Optimization.
SEO is process of increase website visibility in search engine.
The process of modifying a website to increase its ranking in
organic listings of search engines.
Examples popular Search Engines

Types of SEO
On Page SEO Off Page SEO
1.On Page seo:-
On page Seo is the process of optimizing the
connect of your website. This include images and links on your
website. Anything uploaded to your site‟s domain considered
on page. Onpage optimization the websites pages in terms of
tags, heading, etc to get more traffic.

Types of SEO On Page Work
1) Google Analytics
2) Webmaster Tool
3) Meta Tag/Title Creation
4) Google Adword
5) Keyword Tool
6) Pay Per Click(PPC)
2. Off Page seo:-
Off page optimization is thing to increase a
website ranking in search engine. Off page SEO or search engine
optimisation is doing things off site to improve your sites search
engine rankings. The only thing you can do off site to incraese
your rankings is build up more links. Offpage optimization is
creating backlinks from other websites to drive traffic to your
website.

Types Of seo Off page work
1) Directory Submission
2) Social Bookmarking
3) Classified Submission
4) Article submission
5) Forum Posting
6) Blog Comment
7) Blog Creation
8) Micro Blogging
9) Link Wheel
10) Squidoo Lense
What is Page Rank?
1) Page Rank show out the site popularity on Search Engine.
2) Page Rank is decided Out of 10.
3) More the Page Rank automatically increase popularity that
blog/website

What is Alexa Rank?
Alexa Rank show out the site popularity on Search Engine.
Alexa Rank is decided Out of carore.
Less the Alexa Rank automatically increase popularity that
blog/website
What is Dofolllow?
Dofollow Link is a hyperlink that is able to
tell all search engines to pass along it‟s page rank influence to an
outbound link.If you will use or get do follow links then search
engines will count your link in the eyes of google, yahoo, bing etc
as backlink for your site and you can get some positive value for
your site ranking.
What is Nofolllow?
Nofollow Link is exactly the opposite. It is a
hyperlink that removes the ability to pass on it‟s page rank status
to other sites. Nofollow are for not crawling a link by search
engine that influence the ranking of a particular website or blog
in search engines.

What is Inbound link?
Inbound links are links from out site our blog that leads people
to visit our blog
All inboundlinks are not a Back link.
What Outbound ink?
Outbound links are link from our blog that leads people to visit
other blog.
What is Backlink?
A back link is a link from external page to page of your website.
Backlinks are incoming links to a website or web page.
All Backlinks are a Inboundlinks.

What is Google Panda & Google Pengvin?
Google Panda:-
Google Panda is a new algorithm that works against the
website quality articles & blogs
Google Panda only works a Onpage SEO, It is used as a
block the spamming. It is launched in 2011.
Google Pengvin:-
Google Pengvin works like as a Google Panda. But that
works Onpage SEO & Offpage SEO. It is also use a block
the spamming. It is launched in 2012.

On Page SEO
1. Google analytics
Google Analytics shows you how people
found your site, how they explored it, and how you can enhance
their visitor experience. With this information, you can improve
your website return on investment, increase conversions, and
make more money on the web.
How They Work :
Google Analytics uses a first-party cookie and
JavaScript code to collect information about visitors and to track
your advertising campaign data. Google Analytics anonymously
tracks how visitors interact with a website, including where they
came from, what they did on a site, and whether they completed
any of the site's conversion goals. Analytics also keeps track of
your e-commerce data, and combines this with campaign and
conversion information to provide insight into the performance of
your advertising campaigns.

Google Analytics provides powerful tracking
for anyone with a web presence, whether it be a small hobby
website or a giant online enterprise.
Google Analytics Installation Guide
Step 1: Visit http://www.google.com/analytics.

Step 2:
Enter your Google Account email and
password and click Sign In. If you don't have a Google
Account, click Sign up now to create one.
Step 3: Click Sign Up

Step 4:
Enter your Website's URL, making
sure to select either http:// or https:// from the drop-down list.
Enter a nickname for this account in the Account Name
field, then click Continue.

Step 5:
Enter your contact information and click
Continue.

Step 6:
Read the Google Analytics Terms of Service.
If you agree to these terms, select the Yes checkbox and click
Create New Account to continue.

Step 7:
The Tracking Instructions page that appears
contains the tracking code that you'll need to paste into each page
of your site. We recommend completing some additional steps
before pasting this code, however, to ensure that the data you
collect is relevant.
Step 8: Standard Tracking:
If you want to track analytics for a single
domain or one domain with multiple sub domains or multiple top
level domains so, standard tracking is best option for you. You
just need to click on available radio button with suitable option. If
you want to track your Google adwords campaign so, you have to
click on I want to track Adwords campaigns.

Step 9: Advance Tracking:
If you want to track online ad campaign
from other providers like Yahoo or Bing so, you have to use
advance tracking code to get it done.
Check I want to track AdWords campaigns, I
want to track online ad campaigns from other providers and My
online campaigns from other providers use different tags than
those used by Google Analytics.
Then click on Set to Default option

Step 10: Custom Tracking:
If you want to add custom tracking
code & make change in Java script code so, you can add custom
tracking code.

Step 11: Copy and place the code snippet:
Once you find the code snippet, copy
and paste it into your web page, just before the
closing </head> tag*. If your website uses templates to generate
pages, enter it just before the closing </head> tag in the file that
contains the <head> section. (Most websites re-use one file for
common content, so it's likely that you won't have to place the
code snippet on every single page of your website.)

2. Webmaster tool
Google Webmaster Tools provides you with
detailed reports about your pages' visibility on Google.
Step 1: Sign in to Google webmaster tools by visiting following
URL. http://www.google.com/webmasters/

Step 2:
If you have not account with Google webmaster
tools so, you can create new account. Just click on Create an
account now an fill up following form.

Step 3:
After create new account over Google
webmaster tools, you are able to login to Google webmaster tools.
After login, you will find out following dashboard.

Step 4:
Click on Add a site button and enter your
website URL.

Step 5:
Now, you need to verify ownership. You can verify
ownership with 4 methods as follow.
Add a DNS record to your domain's configuration:
You can use this option if you can sign in to
your domain registrar or hosting provider and add a new DNS
record.
Add a Meta tag to your site's home page:
You can choose this option if you can edit
your site's HTML.

You can find out your Google webmaster tools verification code
by check source code. You can find out as follow.
Upload an HTML file to your server:
You can choose this option if you can upload
new files to your site.

Link to your Google Analytics account:
You can use this option if your site already
has a Google Analytics tracking code that uses the asynchronous
snippet. You must be an administrator on the Analytics account.
Step 6:
You can select any option from above one,
after it, you just need to click on Verify button and find out
active dashboard.
3. Google Adword
Keyword Research:-
Step 1:
When starting your keyword research, you'll
need to pick the single phrase or root keywords to base your
keyword research on. These will be the keywords that you, your
customers and your competitors chiefly use when speaking of
your service or product. The valid keywords would be
synonyms, different in one aspect or another - view them as the
directions your website SEO will go. Naturally, you'll need to use
quite a variety of sources for your keywords

Step 2:
If we will go forward with variety of resources so, It
will give us great bunch of keywords & ideas. We can use
following keyword research tools to get it done.
Google Adwords: Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Google Adwords:
Keyword Tool can give you keywords, related
to your website (if you select the appropriate tab) and offers you a
wide selection of phrases real people have typed in.

4. Pay Per Click(PPC)
PPC or Pay per click program by search
engines is a method to target niche visibility on the search
engines for user oriented queries. Pay per click is basically paid
marketing or a sponsored program of search engines wherein one
has to pay the search engines per click by a user.
Various search engines have different
sponsored programs of which most popular is the Google-Adwords
followed by Yahoo Search Marketing & MSN Ad-Center.
PPC Processes:
Keyword Selection
Keyword section is the most important part
of the entire process since these keywords decide the kind of
visibility a website will receive from the paid marketing. Various
search engines provide this facility to find & select the best
possible keywords for the campaign.

•Bidding Process
Once the keywords have been selected, the
next stage is to bid for the keywords. These are bids per click by
the users and the process allows users to determine their budgets
for the campaign. Also, one can always choose the highest per
click cost to ensure a first position visibility of the website on
SERPs.
•Campaign Management
Once the ads are live, it is indispensable to
track the user movement for the campaign. Knowing the precise
user activity, the advertiser may require adding more keywords,
deleting non-performing keywords, introducing negative
keywords if the campaign is run on a broad search, target
country-wise visibility and a lot more. All these activities of
campaign management ensure the effectiveness of it.

•Bid Management
Bid management is a very specialized
exercise for any PPC campaign. It is like a regulator switch in the
hands of the webmaster to work around the bids as per the traffic
trends. Bid management is not only for the entire campaign on
the whole, but for each keyword individually as well. For example
keyword A is performing better than keyword B which is
attracting lower click throughs', then a constant bid management
would ensure money is not wasted on the non performing
keyword B but is allocated to keyword A for more clicks.
The objective of a PPC campaign differs from organization to
organization. For a relatively emerging business PPC provides an
incentive for short term visibility & lead generation. As for an
existing business major PPC is simply a way to be more popular
that the competitors.

5. Meta tag creation:
Meta tags provide information about your
Web page to search engine robots so that the search engine can
better understand what your site is about. Meta tags provide this
information in a format that the web crawlers/spiders that visit
your site can understand.
Meta tag code is inserted into your html code
at the head of the document between the head tags. Meta tags are
used by many search engines, and those that choose to ignore
certain portions of the meta tags field, may at any time change
their algorithms to include it.
How To Add Meta Tags In Blogger ?
Step 1:-
First log in to your Blogger Account.

Step 4:-
Using CTRL+F key to find this code .
Now just after it place the following code
<meta content=„DESCRIPTION HERE‟ name='description'/>
<meta content=„KEYWORDS HERE‟ name='description'/>
<meta content=„AUTHOR NAME HERE‟ name='description'/>

Off Page SEO
1. Directory Submission
Manual Directory Submission Process
Directory submission is the process of
submitting site URL to web site directory. The process is not
merely filling the form at directory submission page.

following are the steps involved in manual submission of websites.
Step 1:-
Search in Google (vmoption.)

Step 2:-
Click on VMOptions Web Directory.

After Click on VMOptions Web Directory This Page will open.

Step 3:-
Click on Free Directory List in Directory Resources. After
Clicking that page open and select any directory from this list.

Step 4:-
Click on Submit Link.

Step 5:-
After clicking submit link that form will open and then Fill
up Directory form and select Regular Links. After that click on
submit.

After submit this output will be generated and massage will
display after submit a link.

Advantages: -
It save time and energy you spend in filling add form, search for
directories and there categories.
It provides one way inbound links to your website from theme
based category.
It drives relevant traffic to your site which converts into sale.
It helps in fast indexing of your site in search engines.
It helps in improving you search engine ranking.

2. Social Bookmarking
 Social bookmarking is a targeted part of the Social media
optimization allowing users to mark, store and manage web
pages through an online bookmarking process on the internet.
In other words, social bookmarking allows users to store links
to various web-pages they have surfed within private groups
& shared within networks. As refined the storage, social
bookmarking facilities also allow users to view their saved
links chronologically & categorically.
 Social bookmarking in itself is a viral process where links/tags
are also promoted through web feeds to users who can have
access to newer bookmarks. The basic principal of the exercise
is to allow a user to maintain & share his personal database of
web-pages online for continued references. As additional
facilities with the social bookmarking website, the users are
allowed to comment, tag, share, import & export their
bookmarks from the internet.

Benefits of Social Bookmarking :-
Increased Traffic - As more and more people read your
bookmarked blog post/ web article and vote for it, the more
popular it becomes & the traffic to your site increases.
Increased Visibility & Branding - Submitting to Social
Bookmarking Sites puts your blog/website out there in front of
millions of people, increasing your visibility ten notches and
getting you more branding.
Get more Links - Each of these Popular Social Bookmarking
Sites see tremendous volumes of traffic on a daily basis, if your
blog/website has good content on it, chances are that several of
these users will link to your content, thus getting you relevant
links which will ultimately lead to an increase in your Rankings
in the Search Engines.

Step 2:-
Click on Social Bookmarking List.

Step 3:-
Select any Social Bookmarking from this list.

Step 4:-
Click on Register.
Step 5:-
After click on register. Register form will be open and the
fill the information and click on Create a user.

Step 6:-
After click on create user that page will open.
And click on “Submit a new story” .

Step 7:-
Fill all the information from this page and click on save
changes and submit.

Step 8:-
After clicking on save changes and submit that
output you will show. just only click Read More.
3. Classified Submission
 Classified Submissions are very useful to promote the website.
The moment you post ad it will generate sales query in couple
of hours.
 if you are looking for local customers or local business then
classifieds is the best way to reach to the customers.
 Classified submissions is good for traffic but it is not effected
for SEO.

Step 2:-
Select a category and click on post free ad.

Step 3:-
Fill all the information in this page and click on post my ad.

Step 4:-
Click on post free ad after that output will be display.
4. Article submission
 Article Submission is the process of taking informational
articles and publishing them to article directories.
Informational articles are not self-promotional based, but give
people actual valuable information regarding your industry.
Article submission means submitting your article to some
article directories which increases your website traffic very
fast.
 Article Submission is the way to promote your website and link
that produces real results almost immediately.

5. Blog Creations
A blog is a website, usually maintained by an
individual with regular entries of commentary, descriptions of
events, or other material such as graphics or video where entries
are commonly displayed in reverse-chronological order.
Blog which is basically a Social media optimization tools can be
used to share opinions, insights, experiences, and perspectives
with each other. Further, as a marketing strategy, it also enables
one to use mediums as diverse as texts, images, audios and videos
to put a message across to an audience.
Types:
1. Personal Blogs
2. Corporate Blogs
3. Question Blogging

There are two types of Format use in blog creation
and here I mention 2 types blog creation
 Blogger
WordPress
How to Create a Blog in Blogger Format
Step 1: -
You must have a gmail email account to create a
blog using Blogger.com. If you don't have one, simply go to
gmail.com and create one. Consider creating a new, separate
email address just for your blog, so that if you get a lot of
feedback from your posts it will not clog your personal inbox.

Step 2: -
Once you have a gmail account set up, go to the
Blogger.com website. You will notice a welcome page that asks you to
sign up for a new account. Click on the "Create Your Blog Now" arrow.
Enter your email address and create a password. Then click on the
"Continue" arrow.

Step 3: -
Create a blog title. You should choose a name that
describes your blog's content, and gives it individuality. You can
also use this name in the url address. For example if you name
the blog, "Testblog" the url address will be
www.testblog.blogspot.com. All blogger account blog pages have
web addresses that end in blogspot.com. You can upgrade to
advanced options that include hosting your blog elsewhere.

Step 4:-
Create a template for your blog. This is the style and
look of your web page. Blogger already has some preset designs
that you can use. If you want to create your own template using
your own HTML coding, you can do that as well.

Step 5: -
Access your blog's dashboard. This is where you can
create blog posts. Under your blog title there is a highlighted blue
button that says "New Post." Once you click on this button you
will open a "Create Post" page, this is where you will write your
content.

Step 6: -Use your "Create Post" page to create hyperlinks and
changing font styles and colors. At the top of the post box there
are icons for all of these things. To change the font, click on drop-
down box that says font, and choose from the list. To change the
font color, click on the icon that has the letter "T" with a color
palette behind it, and pick your color. To create a
hyperlink, highlight the text you want to link, click the icon with
a globe and chain around it, and a small box will pop up. Simply
enter the url address into the box and click OK.
Step 7: - To add a photo image there is an icon with a picture of a
mountain and the sky on it. Click on this and an "Upload Photos"
window pops up. Within this window, you can add up to five
images at a time, and choose the layout of your photos. You
decide whether they are placed on the left, right or center of
your post. You can upload photos from your computer, or by
pasting the photo's url in the "Add Image" box.

Step 8: -
Gadgets are additional things you can put in your
blog besides the posts. When you select (Add Gadgets) a new
screen will appear with several different gadgets to choose from
to personalize your blog.

•How to Create a Blog in Blogger Format
Step 2:- Account creating
•Create new account. It‟s very easy!

Blog domain: Your blog address.
Blog Title: Your blog titleWhen you done just push signup button.
After this fill user name and email field. Verify your account via
email and you done! Congratulations you have your own
sexbiro.com account!
Step 2:- New blog
•Now, login to your admin panel, Go to your blog address what
you have to do first? Customize your blog design.

You can choose from clean and nice
templates. Find theme which fits your requirements. When you
set up design you should manage your plugin list.
Now we will set Meta elements. Meta
elements are used to provide structured metadata about a Web
page.

Step 3:- Fill your blog content!
Blog content is posts. Post is short entry which should contain
pictures and text. It‟s very simple! You upload picture, describe it
and publish. Don‟t forget that you should update your blog
regularly.
How to create post?

This is main post form; all posting process is
very native and simple. You just enter your post title, upload
pictures (use Upload/Insert buttons), describe them and publish.
Don‟t forget that you can enter tags and categorize your posts
which image I mentioned.

Step 4:- Sidebar
We almost did! We just have configured your
sidebars. Go to Appearance Widgets. Whit widgets you can fill your
sidebar. If you want put banner or links use Text Widget. Enable
Widgetize Any HTML plugin if you want use banners whit iframe
tags. Also you can use Java Script but only through this plugin.

Advantages of Blog Creation
Nowadays, blog is getting more
and more popular. A new blog is created nearly every second. Blog
can be used to provide information about your products or
services, post personal feelings on a particular happening, or other
issues. Blogs can even greatly assist you in brand creation, but
how, here is the answer.
•Change consumer's perspective on marketing
More and more customers are shifting
massively their entertainment and information consumption away
from traditional media to the new web space. Blog is such a good
platform.
•Blogs is an effective tool in the hands of marketing professionals
Blogs can get you precious clues about your
customers and ensure the visibility of your name in the virtual
world.

•Blogs provide company and products information
Google has a strong preference for blogs. Using blog
to post your company and product information so as to get the
support from Google.
•Blogs can create a positive image about your company
Blogs can also used to reflect your company to push
your brand in the market. Ensure your blog is not only used to
show your products but provide a platform to your interns to
write about their work experiences.
•Cooperate blogs ensure the coexistence of the generic name and
the brand name
You can target both brand terms and non-
brand terms that are used by net users through your blog.
•Company blogs help getting a good understanding of your
customers
It is essential for you to quickly gauge your
customers' reaction. Blogs can be used to do that. Find out what is
the popular reaction and do some improvements to your website
according to the data collected.

7. Link wheel
The Link Wheel is a very powerful link
building strategy because it tries to imitate natural internet
patterns and google and other search engines always love natural
link building. Instead of getting links from unrelated websites and
irrelevant sources, a link wheel gets it‟s links from related niches
on the internet. Furthermore, link wheels have the ability to
multiply your link count over a given period of time. Before the
invention of the linkwheel, network websites were created in the
effort to boost the ranking of particular websites, but the problem
with these websites is that they easily raise suspicion because it
look artificial as they didn‟t follow any link wheel pattern, but all
of them just pointed to one website, the one they targeted. Link
building through link wheel (also known as Link Pyramid or
Link Prism) is an upgraded version of network websites. It‟s
proven to be the best and most efficient link building strategy.

8. Squidoo lens
Squidoo itself has a PR of 8 in Google so it
stands to reason that you want to learn how to make Squidoo
lenses as part of your marketing strategy. Luckily, they are
pretty easy to make!
First off, you need to create an account over
at Squidoo.com – you can have many lenses in one account so
don‟t worry about making your account name match with a
keyword phrase you would like to target (you can worry about
this when you create the lens)
When you login at Squidoo, you will see all
kinds of stats and interesting information for your Squidoo lenses.
If you‟ve never created one before, or if you want to create a new
one, there will be a big blue button that says “Create a Lens” –
click it and follow the screens to create your lens.
First off, you want to be sure to use your
keyword phrase in the Lens title and the URL. Sometimes your
exact phrase might not be available and you might have to get
creative and add “tips” or “guide” or something to the end or
beginning of the phrases in the title. For the URL, you might try
adding dashes if the url you are after is taken.

Today we will focus on Squidoo and learn the basic steps in
building Squidoo lenses. Here are the basic steps in building a
Squidoo lens:
1. Sign up For an Account
The first thing you will do just like other
websites is to create your Squidoo account. The process is very
simple. You only need to follow simple instructions and supply the
basic info about yourself. Then just click the button continue.
Congratulations! You already have completed the first step and it
was pretty simple.
2. Create a lens
After the registration process, the next thing
you will do is to create a lens. Just click on create a lens
button.Now you can be called a “lensmaster.”
In creating a lens, there are a lot of things to do. We will take the
process step by step.
3. Lens subject
You must think of a subject which is related
to your products or its up to you to decide for a better subject.
You can also use the brand of the product or you product
keyword.

Just supply the information and proceed to the next step.

4. Lens Title and URL
Think of a better an interesting title and pick
your URL, the link where your lens can be located.Then pick a
category for your lens and choose for the choices of the contents of
your lens .

5. Lens Keyword
Pick for the best keyword for your lens to help
people find your lens.
You can add 3 more keywords for your lens and
then you will be ask to type captcha code and click done button.

Now you already have created your lens.
6. Organize your lens
This will be the most interesting step in
creating your lens. This is where you will custom your own page
on how it will appear publicly.

You can organize you modules and add it to your lens

Create and set up your module by simply
supplying the needed information.
Click save and you can also edit it if you
want to change it

Your module has been saved already.
You can add images, videos, news,RSS, comment box
and other ads from Amazon and Google.
7. Publish your lens
If you have done organizing and designing your
lens, you can view the preview of your lens. If you think it looks
good, then you can publish it.
Congratulations! You just have completed
your Squidoo lens.
9. Micro Blogging:
Microblogging refers to the posting of very
short updates about oneself. It is in contrast to long-form
blogging, where there are usually at least a few hundred words.
Microblog posts usually involve a few hundred characters or less.
Instead of posting a message on their regular blog, people who
microblog use Web services designed to make microblogging very
easy.

Twitter - Originally built so you can post and
receive updates (or "tweets") via SMS text message. Because it was
designed to be used on mobile devies, the distinguishing feature of
Twitter is its 140 character limit on each message.
Facebook- By posting about what they're
feeling, what they're doing, where they are, etc, Facebook users
are broadcasting their "lifestream" in small increments. That's
exactly what microblogging is all about.
Tumblr- Tumblr is blogging software designed
specifically to make it easy to post small bits of the Web (or your
life). When you go to create a new post, instead of a blank canvas
(like you would get with Wordpress or Blogger), Tumblr offers
templates for posting quotes, bits of chat
conversations, music, video, photos, and links. Many bloggers who
already have a regular blog will use Tumblr as their "link blog".
That is, they post essay length original thoughts on their regular
blog, but point to the random interesting Web stuff they find on
their tumblelog.

10. Forum Posting
Forum posting is the best to make good
internet marketing sevices. It provide well backlinks which make
easy and prefect to keyword and website page rank in the search
engine. It is an open source for discussion and sharing knowledge
which make it more attractive.
It is free of cost.
It is best way to use the deep link.
 It is also increase traffic in your site.
 It is also good for the increase backlink to your site.
 It is also good for the building the community.
every day, on every forum I learn something.
That is biggest value that forum can offer you, and that is what
forums are. Your links from forums are still good links, but
knowledge you gain and help you can provide to someone is much
more valuable than that link

Forum posting is necessary and
effective for the business, here are some of the advantages of
forum posting are :
Allows you to access to education information website
Allows you to increase traffic through repeat customers
Allows you to capture e-mail address and details of the poster
So you get more credibility
Allows you to build relationships with tourists
The Web is undergoing changes at an
unprecedented pace and so are markets and businesses.
Organizations in the past were satisfied with their pretty looking
and content rich websites and web pages. However, it was soon
understood by companies worldwide that a website was not
enough. It needed to be promoted! Websites that were not well
promoted eventually turned into just electronic brochures and
cost centers delivering no real value. Soon the quest for targeted
traffic began and slowly companies started looking for Internet
marketing tools and media.

Obviously there is no better medium in the
world than promotions on search engines like
Google, Yahoo!, MSN and AltaVista. The traffic that these search
engines generate in a month is probably equal to a whole
country‟s population! The business potential of search engine
promotions is unimaginable. However, is being registered with
leading search engines enough? What if your rank on important
keywords gets you on the 700 th page on search results? Needless
to say, being present on the first 2-3 pages on critical keywords for
your business is essential to harness the true power of the World
Wide Web. Here you step into the realm of Search Engine
Optimization (SEO) and Search Engine Rankings.

Seo Presentation

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