This document summarizes information about Airtel, an Indian telecommunications company. It provides details on Airtel's brand history, operations, financial performance, target customers, branding techniques, competition, and vision. Key facts include that Airtel was founded in 1985, currently has over 14 million GSM subscribers, generates $6 billion in annual revenue, and aims to be India's most admired brand by 2010.

1. Consumer Behavior&Branding

3. Presented By :: ANKIT SAXENA DAMODAR SIKARIA ROHIT RAY SHAILENDRA SHUKLA PINAKI DAS KHAN RAHUL BANSAL

4. Brand History Started : July 7, 1985. Founder : Mr. Sunil BhartiMittal Products : Mobile and Fixed line telecommunication solutions GSM : 23 circles. DSL : 15 circles.

5. Major Operations (volume) AIRTEL Mobile Fixed Line Voice Data Voice Data GSM GPRS / 3G PSTN Broadband

6. Brand History Revenue : $ 6 billion Market Share : 24.6% Subscribers GSM : 14.74 million DSL & Fixed : 1.10 million Recent Foray : DTH, Int. 3G tie-ups, E2E solutions, Optic networks.

7. Financial Snapshot 7

8. Target Customers General Public Corporates Youth

9. Branding Technique Umbrella Branding

10. Co - Branding Technique

11. Brand Positioning

12. Brand Competition

13. Product Pricing Above Normal or Premium Pricing

14. Sales Offer Product excellence based promotions/offers.

15. Sales Promotions/Offers A new promotional strategy to help in Brand Image Building.

16. Brand Endorsement Brand Ambassador's Evolution

17. Brand Endorsement (reasons) They are Icons of their fields. Thus reflect the attributes on the brand – Best, Unmatched, Unbeatable, Irreplaceable etc…. Lifestyle Product. The GenX factor.

19. Confident

21. Reliable

22. Young & different.

25. Brand Recall A.R.Rehman’s Signature Tune. Instant Brand Recall. Most Downloaded ringtone in India (till date).