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Submitted to – Mr. Sameer  Aasht NEW MEDIA  ASSIGNMENT
Assignment Brief ,[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most preferred brands in  formal wear  Blackberrys Arrow Zodiac Van Heusen Park Avenue Allen Solly Louis Phillip
Most preferred brands in casual wear Levi’s Spykar Pepe Wrangler Calvin Klien
Consumers  preference of formal  and casual wear brand
Ads and promotions
‘ Life’ Casual Wear ,[object Object]
STOP ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Objective ,[object Object],[object Object]
Methodology ,[object Object],[object Object]
Recommendations and Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Right Target Segment to Trap   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Objective ,[object Object]
Collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About the contest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contest webpage…. ,[object Object],[object Object],[object Object]
APPROACHS   for promoting the contest ,[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
In Store Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long run… Strategies to increase sales of Life: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Long run… Strategies to increase sales of STOP: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Shoppers Stop