A Presentation on Westide Retail Store.

1. WELCOME TO THE PRESENTATION
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3. INTRODUCTION TO WESTSIDE
 Trent
 Established In 1998 And Is Headquartered In Mumbai.
 85 Westside departmental stores measuring 8,000-34,000 sq. ft.
 Presence in 54 cities & 4 are in Pune.
Trent
Westside Star Bazaar Landmark
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4. FEATURES & PRODUCTS OFFERED
 Offers a wide range of product variety.
 There is huge price band.
 Fashion at affordable pricing.
-Catered to wide
age group: infants
to teens
-Formals, casuals,
ethnic wear,
sports wear, party
wear for trendy
people
-Western formals,
casuals and ethnic
wear & Designer
clothing
-Wide range of
furniture & Home
decor
-Well coordinated
mix and match of
cosmectics &
fragnances
Products Offered
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5. STORE LOCATION & TRADE AREA ANALYSIS
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6. STP OF WESTSIDE
 SEGMENTATION AND TARGETING:
 Demographic: Family and mostly young people
 Economic: Upper, lower upper class and upper middle class
 Psychographic: Those who love fashion at affordable price
 Occupation: Private, Government, Self-owned
 Geographic: State, region, city
 POSITIONING: “Style & Affordability”
 “I GOT A QUALITY PRODUCT AT A REASONABLE PRICE” feelings!!
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7. PRODUCT
STRATEGY
PRICE
STRATEGY
 Has about 7-8 product category.
 Displays majorly in-house brand.
 Men’s Wear and Accessories.
 Women’s Wear and Accessories.
 Kid’s Wear.
 Crockery and Kitchen.
 Footwear.
 Interior decoration.
 Types of Pricing followed at
Westside:
 Promotional discounts
 Seasonal Pricing
 Psychological Pricing
 Product bundling Pricing
 Value Pricing
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8. PLACE STRATEGY PROMOTIONAL
STRATEGY
 Chain of stores mainly functioning
in malls.
 Stores mostly located very near its
competitor.
 Products distributed from
Mumbai headquarter.
 Two parameters: “style and
affordability”
 Based on theme like mix and match ,
live bands and other attractions.
 By giving scratch and win cards
during festive season.
 Advertising contract with leading
personalities.
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9. STORE LAYOUT & VISUAL MERCHANDISING
Fig: Lower most shelves are kept empty and also not very crowded
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Fig: Showing front design of Westside in Phoenix Market City, Pune
“Free Form Layout” where the
fixtures and aisles arranged
asymmetrically.
 Apparel –men's’ wear, women’s’ wear, kids
wear
 Product – household, gifts, other
accessories

10. MERCHANDISE ASSORTMENT PLAN
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Westside
Kids
wear
Mens
wear
Casual
Wear
Ascott Westsport
Shirts Jeans
Regular Fit
Size Colour Design
Slim-Fit Stretchable
T-shirts Jackets
Westraveller L.O.V.
Formal
Wear
Womens
wear
Accessories
Home
Decor
Breadth
Depth

11. PRIVATE LABEL BRANDS
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 L.O.V.
 Zuba
 Nuon
 Sassy Soda
 Gia
 Ascott
 Westsport
 Westraveller

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STORES SHOPPPERS STOP PANTALOONS WESTSIDE
POSITIONING EXCELLENT SHOPPING
EXPERIENCE
TRENDY, YOUTHFUL
& VIBRANT BRAND
STYLE &
AFFORDABILITY
FORMAT
TYPE
MULTI- BRANDS
{BRANDS & PVT LABELS}
MULTI-BRANDS EXCLUSIVE TATA
TREND GROUP ONLY
PITCH SHOPPING EXPERIENCE LATEST FASHION AFFORDABLE
STYLE
TARGET
CUSTOMER
AFFLUENT CUSTOMERS AFFLUENT
CONSUMERS
MIDDLE CLASS
SIZE OF LAYOUT 60-65,000 Sq. Ft. 16-18,000 Sq. Ft. 18,000 Sq. Ft.
COMPETITIVE ANALYSIS