It gives you a brief description about Justdial.

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3. TEAM MEMBERS
NAME ENROLLMENT ID.
Ankit Akash 14BSP0193
Bhavesh Dodwani 14BSP0347
Sunil Patel 14BSP0964
Ankur Thapliyal 14BSP1775
Abdul Azim 14BSP1350
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4. INCEPTION
1. JUSTDIAL (JD) IS AN INDIAN PUBLIC COMPANY THAT PROVIDES SEARCH ENGINE SERVICES
OVER PHONES, WEB & SMS.
2. IT WAS FOUNDED BY VSS MANI IN 1996 AND HAS ITS HEADQUARTER AT MUMBAI.
3. IT PROVIDES SERVICES IN 240 MAJOR CITIES OF THE COUNTRY AND IS THE NO.1 LOCAL
SEARCH ENGINE.
4. ADDITIONAL FEATURES: MULTILINGUAL, SEARCH-PLUS ENGINE, MOBILE APP, 24*7
CUSTOMER HELP.
5. VISIT WWW.JUSTDIAL.COM OR ONE CAN SIMPLY CALL 08888888888 AND PUT YOUR QUERY,
YOU WILL BE FLOODED WITH TONS OF TEXTS AND EMAILS SERVING YOUR PURPOSE.
6. BRAND AMBASSADOR-AMITABH BACHCHAN (KASHMIR TO KANYAKUMARI SERVICE)
7.CRISIL RATING OF 5/5; SHOWS HOW EFFICIENT THE COMPANY PROFILE IS
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5. TIMELINE OF THE COMPANY
1987- WHILE WORKING WITH ‘YELLOW PAGES’, MANI GOT SOME SIMILAR IDEA OF OPENING A
SEARCH ENGINE SERVICE
1989- OPENED A SEARCH ENGINE ‘ASKME’, FAILED; PHONES WERE NOT SO POPULAR THAT
TIME IN INDIA.
1996- OPENED A NEW COMPANY, NAMED JUST DIAL. 3*5 FT. GARAGE, NO EMPLOYEE BASE,
MERE CAPITAL OF RS 50,000.
2007- STARTED SERVICES OVER INTERNET AND MOBILES, POPULARITY WENT MILES UP.
2013- PAT=47.08 CR. (AS ON 31 MAR,2013), EMPLOYEE BASE OF AROUND 7500. (SEE THE
DIFFERENCE FROM 1996).
2013- A MAJOR BREAK-THROUGH, WENT PUBLIC @470-543 INR. AT PRESENT, TRADING AT 1635
INR.
2014- VERY ESTABLISHED COMPANY, SPONSORING VARIOUS TEAMS IN IPL.
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6. BUSINESS MODEL
• AROUND 8,000 EMPLOYEES IN 2014
• RECEIVES AROUND 1.6 MILLION CALLS EVERY DAY
• THE HIGHER IS THE AMOUNT PAID, THE MORE
LEADS YOU GET
• 61 PER CENT OF THE SEARCH REQUESTS
COMING FROM THE INTERNET

7. MAJOR CHALLENGES
• TELEPHONIC SPAM CALLS
• PLAN TO SHIFT IN E-COMMERCE
• NO MONOPOLY IN THIS INDUSTRY
• REDUCTION OF TIME-TO-MARKET

8. COMPETITORS
• GETIT
• ZATSE
• ASKLAILA
• SULEKHA
• BURRP

9. HOW DOES JUSTDIAL EARN MONEY?
1. BUSINESSES PAY THEM TO GET LISTED. I THINK THAT IS A MAJOR SOURCE OF
REVENUE.
2. THEY HAVE ALSO STARTED KEEPING TRACK OF THE CONSUMERS WHO USE
THEIR SERVICE. THIS DATA CAN ALSO BE LEVERAGED FOR ADVERTISING,
MARKETING, ETC. WHICH WILL LEAD TO HIGHER REVENUES.
3. ADDITIONALLY THEY ALSO GIVE OUT LEADS TO BUSINESSES FOR WHICH THEY
CHARGE EXTRA. FOR EXAMPLE: IF I CALL THEM TO ASK ABOUT TAXI CAB
SERVICES, THEY GIVE OUT MY NUMBER TO CERTAIN TAXI CAB COMPANIES
WHO THEN CALL ME AND ASK ME IF I WOULD LIKE TO HIRE THEM.
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10. SME register with JustDial.com
JD verifies information provided and
puts it up
SME’s are offered prime services and
sponsored results added fee
Customers asks for information and
suggestions through internet/phone
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11.  Out of 17.5 million shares, 13.5 million shares were offered to the public and
3,936,925 shares have been subscribed to by 15 Anchor Investors at Rs 530
per equity share, for a total of around Rs 208.65 crores.
On March 20, 2013, Just dial had obtained approval from Securities and
Exchange Board of India (SEBI) for its proposed Initial public offering (IPO).
They went public on May 20 at a price between Rs. 470-543
On day 3 of issue, Just dial IPO was over-subscribed 11.63 times.

12. SOME SOURCES OF FUNDING
 RS. 40.1 MILLION FUNDING FROM US HEDGE FUND TIGER GLOBAL
 RS. 8.2 MILLION FUNDING FROM HONG KONG BASED PRIVATE EQUITY
PLAYER SAIF PARTNER
 SEQUOIA CAPITAL, SAP VENTURES INVEST RS 327 CRORES IN JUST DIAL
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13. FINANCIAL BACKGROUND
• STARTED BUSINESS WITH CAPITAL OF RUPEES 50,000.
• TURNOVER IS OF RUPEES 100 CRORES.
• SECONDARY SALE OF THEIR 50% STAKES.
• IN 2006 INVESTMENT OF 54.6 CRORES BY SAIF.
• IN 2007 INVESTMENT OF 4.01 CRORES BY TGFH & TGPL.
• IN 2007 SECOND ROUND OF INVESTMENT WAS DONE BY SAIF OF 82.8
LACS.
• IN 2011 INVESTMENT OF 16.6 CRORES BY SAPV AND EGCS.
• RECENTLY 326 CRORES OF INVESTMENT DONE BY SEQUOIA.
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14. FUTURE PLANNING
• THEY ARE PLANNING TO ENTER IN E-MARKETING
• ONLINE FOOD ORDERING SERVICE
• INVESTMENT IN FURTHER STRENGTHENING OF BRAND
• EXTEND INTO NEW PRODUCT AND SERVICES
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