1.
DIGITAL MARKETING 101
FOR SMALL BUSINESSES
Market Your Products & Services Like a Pro >>>

2.
Digital Marketing Seminar : The Speaker Introduction
HELLO.
PROJECT
MANAGEMENT
LEADERSHIP
PSYCHOLOGY
TECH
AGILE
CAREER
WORKSHOPS
THAI
FOOD
MENTORIN
G
CRITICAL
THINKING
SALAD
PMO Management
TRAVEL
BUSINESSNETWORKING
CODING & TESTING
Anitpatel.net

3.
WHY ARE YOU HERE TODAY ?
#CHALLENGES & #OUTCOMES
……………...
WWW.ANITPATEL.NET

4.
AGENDA
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Digital Marketing Seminar : Seminar Agenda
➢ What is Marketing and Why Use Digital Marketing
➢ Different Types of Digital Marketing
➢ Traditional vs Digital Marketing Channels
➢ Understanding Buying Phases of Your Market
➢ What is Marketing Funnel and Sales Funnel
➢ Preparing Digital Marketing Strategy
➢ What is SEM, SEO, SMM, PPC, Content Marketing
➢ What is ReMarketing, Mobile Marketing & Email Marketing
➢ How to Review Analytics & Measure ROI
Anitpatel.net

5.
Digital Marketing Seminar Let’s Get Started
So, you’ve got the roadmap of the Presentation ..
NOW, LET’S
DIVE INTO THIS !
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6.
WHAT IS MARKETING ?
……………...
WWW.ANITPATEL.NET

7.
Digital Marketing Seminar : What is Marketing
‘‘
’’
Marketing is the activity, set of
institutions, and processes for creating,
communicating, delivering and
exchanging offerings that have value
for customers, clients, partners &
society at large.
- American Marketing Association
In Plain English: Matchmaking :-)
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8.
TYPES OF MARKETING ?
DIFFERENT CHANNELS
……………...
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9.
UNDERSTANDING BUYING
PHASES OF YOUR MARKET
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10.
BUYING PHASES OF YOUR MARKET
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Digital Marketing Seminar : Customer Buying Phases Anitpatel.net

11.
WHAT IS DIGITAL MARKETING
?
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12.
MYTHS & FACTS
Digital Marketing
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Digital Marketing Seminar : Digital Marketing Myths & Facts Anitpatel.net

13.
MYTHS ABOUT DIGITAL MARKETING
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Digital Marketing Seminar : Digital Marketing Myths & Facts
▪ Myth #1: DM is always Free.
▪ Myth #2: Digital Marketing is only for the big brands & for few industries
▪ Myth #3: DM is only effective to younger audience who are online
▪ Myth #4: Digital Marketing is just too new and risky.
▪ Myth #5: You need to use all Social Media sites to be successful
▪ Myth #6: DM is not part of companies business strategy
▪ Myth #7: DM can only work for large high traffic websites
▪ Myth #8: Creating a website or just a FB page is enough
▪ Myth #9: I shouldn’t be using DM if my competitors aren’t using it
▪ Myth #10: SEO & Email Marketing is dead and doesn’t work
Anitpatel.net

14.
Digital Marketing Seminar : What is Digital Marketing
‘‘
’’
Digital Marketing is the marketing of
the products or services using digital
technologies, mainly the internet. But
also including mobile phones, display
advertising, and any other digital
medium.”
In Plain English: Getting Found Online :)
Anitpatel.net

15.
Digital Marketing Seminar : What is Digital Marketing
‘‘
’’
A man who stops advertising to save
money, is a man who stops the clock to
save time...
-Henry Ford
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16.
DIGITAL MARKETING OVERVIEW
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Digital Marketing Seminar : What is Digital Marketing
▪ To reach 50 Million Customers
▪ Radio Took 38 years…
▪ It took 13 years for TV...
▪ Internet took 4 years and ...
▪ In 2017 it took 1 days only.
Anitpatel.net

17.
▪ Reduces the cost of sales
▪ Builds your brand
▪ Provides valuable real time results
▪ It is measurable & Cost effective
▪ More IoT creates more avenues
WHY USE DIGITAL MARKETING
....................
▪ More control over customer Exp
▪ More specific audience coverage
▪ Provides convenience
▪ Drives brand loyalty
▪ Reduces the selling cycle
Digital Marketing Seminar : Why Digital Marketing Anitpatel.net

18.
DIGITAL MARKETING
STRATEGY
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19.
6 STEPS DIGITAL MARKETING STRATEGY
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Digital Marketing Seminar : Digital Marketing Strategy
▪ Brand Visibility (Know Your Brand)
▪ Bringing Targeted Traffic (Get the Source)
▪ Engagements (Know Your Audience)
▪ Conversions (Convert Visitors into Paying Customers)
▪ Measurements (Measure What Worked and What Didn’t)
▪ Retention ( Keep and Grow Existing Customers)
Anitpatel.net

20.
MARKETING
FUNNEL
WHAT IS DIGITAL MARKETING
FUNNEL AND WHY IT MATTERS?
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21.
DIGITAL MARKETING FUNNEL
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Digital Marketing Seminar : Digital Marketing Funnel Anitpatel.net

22.
Digital Marketing Seminar : Sales Funnel Anitpatel.net

23.
DIGITAL MARKETING
CHANNELS
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24.
▪ Local Business Groups / Freebies
▪ Testimonials & Case Studies
▪ Online Forums
▪ Local Directory Marketing
▪ Outsourced Marketing
▪ Trade Shows / Networking Events
▪ Coupon Sites
▪ TV & Radio Channels
▪ Newspapers Ads
▪ Radio Ads
▪ Various Billboards
▪ Flyers / Brochures / Catalogues
▪ Public Speaking / Events / Meetups
▪ Direct Mail / Magazine Ads
TRADITIONAL MARKETING CHANNELS
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Digital Marketing Seminar : Types of Marketing Anitpatel.net

25.
▪ Facebook / Twitter / LinkedIn
▪ Instagram / Google + / Youtube
▪ Pinterest / Snapchat / Quora / Reddit
▪ Pay Per Click (PPC) Ads
▪ Joint Venture / Referral Marketing
▪ Email Marketing / Webinars
▪ Search Engine Optimization
▪ Search Engine Marketing
▪ Facebook Advertising
▪ Google Adwords
▪ Websites & Landing Pages
▪ Blogs & Guest Posts
DIGITAL MARKETING CHANNELS
....................
Digital Marketing Seminar : Types of Marketing Anitpatel.net

26.
TRADITIONAL vs DIGITAL MARKETING
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Digital Marketing Seminar : Traditional vs Digital Marketing Anitpatel.net

27.
DIGITAL vs TRADITIONAL MARKETING
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Digital Marketing Seminar : Traditional vs Digital Marketing Anitpatel.net

28.
DIGITAL MARKETING CHANNELS
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Digital Marketing Seminar : Digital Marketing Channels Anitpatel.net

29.
SEARCH ENGINE MARKETING (SEM)
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Digital Marketing Seminar : Search Engine Marketing (SEM) Anitpatel.net

30.
SEARCH ENGINE OPTIMISATION (SEO)
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Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net

31.
SOCIAL MEDIA MARKETING (SMM)
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Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net

32.
RETARGETING MARKETING
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Digital Marketing Seminar : ReTargeting Marketing Anitpatel.net

33.
AFFILIATES: Inbound Monetization
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Digital Marketing Seminar : Affiliate Marketing (AM) Anitpatel.net

34.
EMAIL MARKETING
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Digital Marketing Seminar : Email Marketing (EM) Anitpatel.net

35.
SEARCH ENGINE
MARKETING
WHAT IS SEM ?
……………...
WWW.ANITPATEL.NET

36.
WHAT IS SEARCH ENGINE MARKETING
....................
Digital Marketing Seminar : Search Engine Marketing (SEM)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net

37.
WHY SEARCH ENGINE MARKETING
....................
Digital Marketing Seminar : Search Engine Marketing (SEM)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net

38.
SEARCH ENGINE
OPTIMISATION
WHAT IS SEO ?
……………...
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39.
BASICS OF SEO
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Digital Marketing Seminar : Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
is the process of getting traffic from
the “Free”, “Organic”, or “Natural”
listings on search engines.
SEO is the act of modify a website
to increase its ranking in “Organic
Search”.
Anitpatel.net

40.
ORGANIC vs PAID SEARCH
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Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net

41.
▪ Global Reach
▪ Results Can be Measured
▪ Better Conversion
▪ Higher Brand Credibility
▪ Increased Visibility
▪ Your own 24 hours marketing
team and shop front
BENEFITS OF SEO
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Digital Marketing Seminar : Search Engine Optimization (SEO)
▪ Website will be found
▪ Improve competitive edge
▪ Expand your customer base
▪ Cost Effective(compare to PPC)
▪ Long Term Standings
▪ Free Traffic
▪ Higher Sales (ROI)
Anitpatel.net

42.
DISADVANTAGES OF SEO
....................
Digital Marketing Seminar : Search Engine Optimization (SEO)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net

43.
SEO TECHNIQUES
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Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net

44.
PAY PER CLICK
WHAT IS PPC ?
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45.
Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net

46.
BASICS OF PPC
....................
Digital Marketing Seminar : Pay Per Click (PPC)
Pay Per Click (PPC) is a type of
sponsored internet advertising
model, where the advertiser pay
the publishers or search engines
when their link is clicked.
Hence the title, “Pay Per Click”.
Anitpatel.net

47.
WHO PROVIDES PPC
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Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net

48.
SEO vs PPC
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Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net

49.
BENEFITS OF PPC
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Digital Marketing Seminar : Pay Per Click (PPC)
▪ Very fast results (targeted visitors within an hour)
▪ Guaranteed first page on Google
▪ Can yield highly profitable results
▪ Easy to measure ROI
▪ Can pay for ads almost anywhere
▪ Flexible
Anitpatel.net

50.
DRAWBACKS OF PPC
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Digital Marketing Seminar : Pay Per Click (PPC)
▪ Can be very expensive (Sometimes $5-$15 a click)
▪ Less Trusted
▪ Little complex to understand
▪ Pay regardless of sales due to the clicks
▪ Traffic stops when you stop paying
▪ No Guarantees
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51.
YOUR PPC STRATEGY
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Digital Marketing Seminar : Pay Per Click (PPC)
▪ Research Keywords
▪ Choose Target Demographics
▪ Write engaging attractive ads
▪ Be mobile compatible
▪ Focus on quality of the ads & content
▪ Utilize long tail search keywords
▪ Create a dedicated landing page
▪ Constantly monitor ad performance
▪ Focus on ROI
▪ Split test multiple ads and campaigns
▪ Test and retest your campaigns
▪ Deliver on your ad promises
Anitpatel.net

52.
WHAT IS GOOGLE ADWORDS ?
……………...
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53.
WHAT IS FACEBOOK MARKETING?
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54.
SEO vs PPC
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Digital Marketing Seminar : SEO vs PPC Anitpatel.net

55.
SOCIAL MEDIA SMM
WHAT IS SOCIAL MEDIA MARKETING?
……………...
WWW.ANITPATEL.NET

56.
BENEFITS OF SOCIAL MEDIA MARKETING
....................
Digital Marketing Seminar : Social Media Marketing (SMM)
▪ Increased Brand Awareness
▪ Improved Search Engine Rankings
▪ Can yield High Return on Investment (ROI)
▪ Ability to go viral therefore High Visibility
▪ Cost effective (only time and effort)
▪ High level of Customer Engagement
Anitpatel.net

57.
DRAWBACKS OF SOCIAL MEDIA
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Digital Marketing Seminar : Social Media Marketing (SMM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net

58.
SOCIAL MEDIA STRATEGY
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Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net

59.
SOCIAL MEDIA STRATEGY
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Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net

60.
RETARGETING
WHAT IS RETARGETING ?
……………...
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61.
EMAIL MARKETING
WHAT IS DIGITAL MARKETING
FUNNEL AND WHY IT MATTERS?
……………...
WWW.ANITPATEL.NET

62.
WHAT IS EMAIL MARKETING
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net

63.
WHY EMAIL MARKETING
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net

64.
EMAIL MARKETING STRATEGY
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net

65.
EMAIL MARKETING STRATEGY
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ Newsletters
▪ Seasonal Emails
▪ Exclusive Offers
▪ Reminders
▪ Flash announcements
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66.
CONTENT
MARKETING
WHAT IS CONTENT MARKETING ?
……………...
WWW.ANITPATEL.NET

67.
BENEFITS OF CONTENT MARKETING
....................
Digital Marketing Seminar : Content Marketing (CM)
▪ You own the content
▪ You can create a following
▪ When done correctly, others will share your content
▪ Free foundation for advertising your products & Services
▪ Market to a wide demographic
▪ Subconsciously sell your products & services
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68.
PITFALLS OF CONTENT MARKETING
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Digital Marketing Seminar : Content Marketing (CM)
▪ Takes more time
▪ If not done right, can lose existing followers
▪ Can be considered spammy
Anitpatel.net

69.
MOBILE
MARKETING
WHAT IS MOBILE MARKETING ?
……………...
WWW.ANITPATEL.NET

70.
ROI & ANALYTICS
WHAT ARE YOU MEASURING?
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WWW.ANITPATEL.NET

71.
TOOLS OF MEASURING ROI
....................
Digital Marketing Seminar : ROI & Analytics
▪ Google Analytics
▪ Google Webmaster Tools
▪ Basic Google Search
▪ Google Adwords
▪ Call Tracking Metrics
▪ Ecommerce Tracking
▪ Social media tracking tools
Anitpatel.net

72.
▪ Conversion rates
▪ Best converting pages
▪ Best converting ads
▪ What service or items sell best
▪ Which traffic sources send best
traffic
▪ And much more….
WHAT ARE YOU MEASURING
....................
Digital Marketing Seminar : ROI & Analytics
▪ Cost per click
▪ Cost per visit
▪ Time on site
▪ Entrance & Exit pages
▪ Bounce Rate
▪ Cost per customer acquisition
▪ Click through rate
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73.
COFFEE BREAK !
Digital Marketing Seminar : Coffee Break Anitpatel.net

74.
Digital Marketing Seminar : Questions & Answers
QUESTIONS & ANSWERS
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75.
By - ANIT PATEL.
@anitpatel7
anit.patel7@gmail.com
www.anitpatel.net