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DIGITAL MARKETING 101
FOR SMALL BUSINESSES
Market Your Products & Services Like a Pro >>>
Digital Marketing Seminar : The Speaker Introduction
HELLO.
PROJECT
MANAGEMENT
LEADERSHIP
PSYCHOLOGY
TECH
AGILE
CAREER
WORKSHOPS
THAI
FOOD
MENTORIN
G
CRITICAL
THINKING
SALAD
PMO Management
TRAVEL
BUSINESSNETWORKING
CODING & TESTING
Anitpatel.net
WHY ARE YOU HERE TODAY ?
#CHALLENGES & #OUTCOMES
……………...
WWW.ANITPATEL.NET
AGENDA
...................
Digital Marketing Seminar : Seminar Agenda
➢ What is Marketing and Why Use Digital Marketing
➢ Different Types of Digital Marketing
➢ Traditional vs Digital Marketing Channels
➢ Understanding Buying Phases of Your Market
➢ What is Marketing Funnel and Sales Funnel
➢ Preparing Digital Marketing Strategy
➢ What is SEM, SEO, SMM, PPC, Content Marketing
➢ What is ReMarketing, Mobile Marketing & Email Marketing
➢ How to Review Analytics & Measure ROI
Anitpatel.net
Digital Marketing Seminar Let’s Get Started
So, you’ve got the roadmap of the Presentation ..
NOW, LET’S
DIVE INTO THIS !
....................
WHAT IS MARKETING ?
……………...
WWW.ANITPATEL.NET
Digital Marketing Seminar : What is Marketing
‘‘
’’
Marketing is the activity, set of
institutions, and processes for creating,
communicating, delivering and
exchanging offerings that have value
for customers, clients, partners &
society at large.
- American Marketing Association
In Plain English: Matchmaking :-)
Anitpatel.net
TYPES OF MARKETING ?
DIFFERENT CHANNELS
……………...
WWW.ANITPATEL.NET
UNDERSTANDING BUYING
PHASES OF YOUR MARKET
……………...
WWW.ANITPATEL.NET
BUYING PHASES OF YOUR MARKET
....................
Digital Marketing Seminar : Customer Buying Phases Anitpatel.net
WHAT IS DIGITAL MARKETING
?
……………...
WWW.ANITPATEL.NET
MYTHS & FACTS
Digital Marketing
....................
Digital Marketing Seminar : Digital Marketing Myths & Facts Anitpatel.net
MYTHS ABOUT DIGITAL MARKETING
....................
Digital Marketing Seminar : Digital Marketing Myths & Facts
▪ Myth #1: DM is always Free.
▪ Myth #2: Digital Marketing is only for the big brands & for few industries
▪ Myth #3: DM is only effective to younger audience who are online
▪ Myth #4: Digital Marketing is just too new and risky.
▪ Myth #5: You need to use all Social Media sites to be successful
▪ Myth #6: DM is not part of companies business strategy
▪ Myth #7: DM can only work for large high traffic websites
▪ Myth #8: Creating a website or just a FB page is enough
▪ Myth #9: I shouldn’t be using DM if my competitors aren’t using it
▪ Myth #10: SEO & Email Marketing is dead and doesn’t work
Anitpatel.net
Digital Marketing Seminar : What is Digital Marketing
‘‘
’’
Digital Marketing is the marketing of
the products or services using digital
technologies, mainly the internet. But
also including mobile phones, display
advertising, and any other digital
medium.”
In Plain English: Getting Found Online :)
Anitpatel.net
Digital Marketing Seminar : What is Digital Marketing
‘‘
’’
A man who stops advertising to save
money, is a man who stops the clock to
save time...
-Henry Ford
Anitpatel.net
DIGITAL MARKETING OVERVIEW
....................
Digital Marketing Seminar : What is Digital Marketing
▪ To reach 50 Million Customers
▪ Radio Took 38 years…
▪ It took 13 years for TV...
▪ Internet took 4 years and ...
▪ In 2017 it took 1 days only.
Anitpatel.net
▪ Reduces the cost of sales
▪ Builds your brand
▪ Provides valuable real time results
▪ It is measurable & Cost effective
▪ More IoT creates more avenues
WHY USE DIGITAL MARKETING
....................
▪ More control over customer Exp
▪ More specific audience coverage
▪ Provides convenience
▪ Drives brand loyalty
▪ Reduces the selling cycle
Digital Marketing Seminar : Why Digital Marketing Anitpatel.net
DIGITAL MARKETING
STRATEGY
……………...
WWW.ANITPATEL.NET
6 STEPS DIGITAL MARKETING STRATEGY
....................
Digital Marketing Seminar : Digital Marketing Strategy
▪ Brand Visibility (Know Your Brand)
▪ Bringing Targeted Traffic (Get the Source)
▪ Engagements (Know Your Audience)
▪ Conversions (Convert Visitors into Paying Customers)
▪ Measurements (Measure What Worked and What Didn’t)
▪ Retention ( Keep and Grow Existing Customers)
Anitpatel.net
MARKETING
FUNNEL
WHAT IS DIGITAL MARKETING
FUNNEL AND WHY IT MATTERS?
……………...
WWW.ANITPATEL.NET
DIGITAL MARKETING FUNNEL
....................
Digital Marketing Seminar : Digital Marketing Funnel Anitpatel.net
Digital Marketing Seminar : Sales Funnel Anitpatel.net
DIGITAL MARKETING
CHANNELS
……………...
WWW.ANITPATEL.NET
▪ Local Business Groups / Freebies
▪ Testimonials & Case Studies
▪ Online Forums
▪ Local Directory Marketing
▪ Outsourced Marketing
▪ Trade Shows / Networking Events
▪ Coupon Sites
▪ TV & Radio Channels
▪ Newspapers Ads
▪ Radio Ads
▪ Various Billboards
▪ Flyers / Brochures / Catalogues
▪ Public Speaking / Events / Meetups
▪ Direct Mail / Magazine Ads
TRADITIONAL MARKETING CHANNELS
....................
Digital Marketing Seminar : Types of Marketing Anitpatel.net
▪ Facebook / Twitter / LinkedIn
▪ Instagram / Google + / Youtube
▪ Pinterest / Snapchat / Quora / Reddit
▪ Pay Per Click (PPC) Ads
▪ Joint Venture / Referral Marketing
▪ Email Marketing / Webinars
▪ Search Engine Optimization
▪ Search Engine Marketing
▪ Facebook Advertising
▪ Google Adwords
▪ Websites & Landing Pages
▪ Blogs & Guest Posts
DIGITAL MARKETING CHANNELS
....................
Digital Marketing Seminar : Types of Marketing Anitpatel.net
TRADITIONAL vs DIGITAL MARKETING
....................
Digital Marketing Seminar : Traditional vs Digital Marketing Anitpatel.net
DIGITAL vs TRADITIONAL MARKETING
....................
Digital Marketing Seminar : Traditional vs Digital Marketing Anitpatel.net
DIGITAL MARKETING CHANNELS
....................
Digital Marketing Seminar : Digital Marketing Channels Anitpatel.net
SEARCH ENGINE MARKETING (SEM)
....................
Digital Marketing Seminar : Search Engine Marketing (SEM) Anitpatel.net
SEARCH ENGINE OPTIMISATION (SEO)
....................
Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
SOCIAL MEDIA MARKETING (SMM)
....................
Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net
RETARGETING MARKETING
....................
Digital Marketing Seminar : ReTargeting Marketing Anitpatel.net
AFFILIATES: Inbound Monetization
....................
Digital Marketing Seminar : Affiliate Marketing (AM) Anitpatel.net
EMAIL MARKETING
....................
Digital Marketing Seminar : Email Marketing (EM) Anitpatel.net
SEARCH ENGINE
MARKETING
WHAT IS SEM ?
……………...
WWW.ANITPATEL.NET
WHAT IS SEARCH ENGINE MARKETING
....................
Digital Marketing Seminar : Search Engine Marketing (SEM)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net
WHY SEARCH ENGINE MARKETING
....................
Digital Marketing Seminar : Search Engine Marketing (SEM)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net
SEARCH ENGINE
OPTIMISATION
WHAT IS SEO ?
……………...
WWW.ANITPATEL.NET
BASICS OF SEO
....................
Digital Marketing Seminar : Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
is the process of getting traffic from
the “Free”, “Organic”, or “Natural”
listings on search engines.
SEO is the act of modify a website
to increase its ranking in “Organic
Search”.
Anitpatel.net
ORGANIC vs PAID SEARCH
....................
Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
▪ Global Reach
▪ Results Can be Measured
▪ Better Conversion
▪ Higher Brand Credibility
▪ Increased Visibility
▪ Your own 24 hours marketing
team and shop front
BENEFITS OF SEO
....................
Digital Marketing Seminar : Search Engine Optimization (SEO)
▪ Website will be found
▪ Improve competitive edge
▪ Expand your customer base
▪ Cost Effective(compare to PPC)
▪ Long Term Standings
▪ Free Traffic
▪ Higher Sales (ROI)
Anitpatel.net
DISADVANTAGES OF SEO
....................
Digital Marketing Seminar : Search Engine Optimization (SEO)
▪ Takes a lot of work and time in many cases
▪ The more competitive your market, the harder to get good SEO
▪ Ongoing Process
▪ Domain age plays a role
▪ Can’t always guarantee you rank for what you want to rank for
▪ Dependent on user interaction
Anitpatel.net
SEO TECHNIQUES
....................
Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
PAY PER CLICK
WHAT IS PPC ?
……………...
WWW.ANITPATEL.NET
Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net
BASICS OF PPC
....................
Digital Marketing Seminar : Pay Per Click (PPC)
Pay Per Click (PPC) is a type of
sponsored internet advertising
model, where the advertiser pay
the publishers or search engines
when their link is clicked.
Hence the title, “Pay Per Click”.
Anitpatel.net
WHO PROVIDES PPC
....................
Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net
SEO vs PPC
....................
Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net
BENEFITS OF PPC
....................
Digital Marketing Seminar : Pay Per Click (PPC)
▪ Very fast results (targeted visitors within an hour)
▪ Guaranteed first page on Google
▪ Can yield highly profitable results
▪ Easy to measure ROI
▪ Can pay for ads almost anywhere
▪ Flexible
Anitpatel.net
DRAWBACKS OF PPC
....................
Digital Marketing Seminar : Pay Per Click (PPC)
▪ Can be very expensive (Sometimes $5-$15 a click)
▪ Less Trusted
▪ Little complex to understand
▪ Pay regardless of sales due to the clicks
▪ Traffic stops when you stop paying
▪ No Guarantees
Anitpatel.net
YOUR PPC STRATEGY
....................
Digital Marketing Seminar : Pay Per Click (PPC)
▪ Research Keywords
▪ Choose Target Demographics
▪ Write engaging attractive ads
▪ Be mobile compatible
▪ Focus on quality of the ads & content
▪ Utilize long tail search keywords
▪ Create a dedicated landing page
▪ Constantly monitor ad performance
▪ Focus on ROI
▪ Split test multiple ads and campaigns
▪ Test and retest your campaigns
▪ Deliver on your ad promises
Anitpatel.net
WHAT IS GOOGLE ADWORDS ?
……………...
WWW.ANITPATEL.NET
WHAT IS FACEBOOK MARKETING?
……………...
WWW.ANITPATEL.NET
SEO vs PPC
....................
Digital Marketing Seminar : SEO vs PPC Anitpatel.net
SOCIAL MEDIA SMM
WHAT IS SOCIAL MEDIA MARKETING?
……………...
WWW.ANITPATEL.NET
BENEFITS OF SOCIAL MEDIA MARKETING
....................
Digital Marketing Seminar : Social Media Marketing (SMM)
▪ Increased Brand Awareness
▪ Improved Search Engine Rankings
▪ Can yield High Return on Investment (ROI)
▪ Ability to go viral therefore High Visibility
▪ Cost effective (only time and effort)
▪ High level of Customer Engagement
Anitpatel.net
DRAWBACKS OF SOCIAL MEDIA
....................
Digital Marketing Seminar : Social Media Marketing (SMM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
SOCIAL MEDIA STRATEGY
....................
Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net
SOCIAL MEDIA STRATEGY
....................
Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net
RETARGETING
WHAT IS RETARGETING ?
……………...
WWW.ANITPATEL.NET
EMAIL MARKETING
WHAT IS DIGITAL MARKETING
FUNNEL AND WHY IT MATTERS?
……………...
WWW.ANITPATEL.NET
WHAT IS EMAIL MARKETING
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
WHY EMAIL MARKETING
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
EMAIL MARKETING STRATEGY
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ You have to be genuine or it can hurt your reputation
▪ More time consuming than other Digital Marketing Strategies
▪ No short time High Return on Investment (ROI)
▪ Everything is public
▪ Can cause you lose focus on the end result
Anitpatel.net
EMAIL MARKETING STRATEGY
....................
Digital Marketing Seminar : Email Marketing (EM)
▪ Newsletters
▪ Seasonal Emails
▪ Exclusive Offers
▪ Reminders
▪ Flash announcements
Anitpatel.net
CONTENT
MARKETING
WHAT IS CONTENT MARKETING ?
……………...
WWW.ANITPATEL.NET
BENEFITS OF CONTENT MARKETING
....................
Digital Marketing Seminar : Content Marketing (CM)
▪ You own the content
▪ You can create a following
▪ When done correctly, others will share your content
▪ Free foundation for advertising your products & Services
▪ Market to a wide demographic
▪ Subconsciously sell your products & services
Anitpatel.net
PITFALLS OF CONTENT MARKETING
....................
Digital Marketing Seminar : Content Marketing (CM)
▪ Takes more time
▪ If not done right, can lose existing followers
▪ Can be considered spammy
Anitpatel.net
MOBILE
MARKETING
WHAT IS MOBILE MARKETING ?
……………...
WWW.ANITPATEL.NET
ROI & ANALYTICS
WHAT ARE YOU MEASURING?
……………...
WWW.ANITPATEL.NET
TOOLS OF MEASURING ROI
....................
Digital Marketing Seminar : ROI & Analytics
▪ Google Analytics
▪ Google Webmaster Tools
▪ Basic Google Search
▪ Google Adwords
▪ Call Tracking Metrics
▪ Ecommerce Tracking
▪ Social media tracking tools
Anitpatel.net
▪ Conversion rates
▪ Best converting pages
▪ Best converting ads
▪ What service or items sell best
▪ Which traffic sources send best
traffic
▪ And much more….
WHAT ARE YOU MEASURING
....................
Digital Marketing Seminar : ROI & Analytics
▪ Cost per click
▪ Cost per visit
▪ Time on site
▪ Entrance & Exit pages
▪ Bounce Rate
▪ Cost per customer acquisition
▪ Click through rate
Anitpatel.net
COFFEE BREAK !
Digital Marketing Seminar : Coffee Break Anitpatel.net
Digital Marketing Seminar : Questions & Answers
QUESTIONS & ANSWERS
...................
Anitpatel.net
By - ANIT PATEL.
@anitpatel7
anit.patel7@gmail.com
www.anitpatel.net

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Digital marketing for small businesses

  • 1. DIGITAL MARKETING 101 FOR SMALL BUSINESSES Market Your Products & Services Like a Pro >>>
  • 2. Digital Marketing Seminar : The Speaker Introduction HELLO. PROJECT MANAGEMENT LEADERSHIP PSYCHOLOGY TECH AGILE CAREER WORKSHOPS THAI FOOD MENTORIN G CRITICAL THINKING SALAD PMO Management TRAVEL BUSINESSNETWORKING CODING & TESTING Anitpatel.net
  • 3. WHY ARE YOU HERE TODAY ? #CHALLENGES & #OUTCOMES ……………... WWW.ANITPATEL.NET
  • 4. AGENDA ................... Digital Marketing Seminar : Seminar Agenda ➢ What is Marketing and Why Use Digital Marketing ➢ Different Types of Digital Marketing ➢ Traditional vs Digital Marketing Channels ➢ Understanding Buying Phases of Your Market ➢ What is Marketing Funnel and Sales Funnel ➢ Preparing Digital Marketing Strategy ➢ What is SEM, SEO, SMM, PPC, Content Marketing ➢ What is ReMarketing, Mobile Marketing & Email Marketing ➢ How to Review Analytics & Measure ROI Anitpatel.net
  • 5. Digital Marketing Seminar Let’s Get Started So, you’ve got the roadmap of the Presentation .. NOW, LET’S DIVE INTO THIS ! ....................
  • 6. WHAT IS MARKETING ? ……………... WWW.ANITPATEL.NET
  • 7. Digital Marketing Seminar : What is Marketing ‘‘ ’’ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners & society at large. - American Marketing Association In Plain English: Matchmaking :-) Anitpatel.net
  • 8. TYPES OF MARKETING ? DIFFERENT CHANNELS ……………... WWW.ANITPATEL.NET
  • 9. UNDERSTANDING BUYING PHASES OF YOUR MARKET ……………... WWW.ANITPATEL.NET
  • 10. BUYING PHASES OF YOUR MARKET .................... Digital Marketing Seminar : Customer Buying Phases Anitpatel.net
  • 11. WHAT IS DIGITAL MARKETING ? ……………... WWW.ANITPATEL.NET
  • 12. MYTHS & FACTS Digital Marketing .................... Digital Marketing Seminar : Digital Marketing Myths & Facts Anitpatel.net
  • 13. MYTHS ABOUT DIGITAL MARKETING .................... Digital Marketing Seminar : Digital Marketing Myths & Facts ▪ Myth #1: DM is always Free. ▪ Myth #2: Digital Marketing is only for the big brands & for few industries ▪ Myth #3: DM is only effective to younger audience who are online ▪ Myth #4: Digital Marketing is just too new and risky. ▪ Myth #5: You need to use all Social Media sites to be successful ▪ Myth #6: DM is not part of companies business strategy ▪ Myth #7: DM can only work for large high traffic websites ▪ Myth #8: Creating a website or just a FB page is enough ▪ Myth #9: I shouldn’t be using DM if my competitors aren’t using it ▪ Myth #10: SEO & Email Marketing is dead and doesn’t work Anitpatel.net
  • 14. Digital Marketing Seminar : What is Digital Marketing ‘‘ ’’ Digital Marketing is the marketing of the products or services using digital technologies, mainly the internet. But also including mobile phones, display advertising, and any other digital medium.” In Plain English: Getting Found Online :) Anitpatel.net
  • 15. Digital Marketing Seminar : What is Digital Marketing ‘‘ ’’ A man who stops advertising to save money, is a man who stops the clock to save time... -Henry Ford Anitpatel.net
  • 16. DIGITAL MARKETING OVERVIEW .................... Digital Marketing Seminar : What is Digital Marketing ▪ To reach 50 Million Customers ▪ Radio Took 38 years… ▪ It took 13 years for TV... ▪ Internet took 4 years and ... ▪ In 2017 it took 1 days only. Anitpatel.net
  • 17. ▪ Reduces the cost of sales ▪ Builds your brand ▪ Provides valuable real time results ▪ It is measurable & Cost effective ▪ More IoT creates more avenues WHY USE DIGITAL MARKETING .................... ▪ More control over customer Exp ▪ More specific audience coverage ▪ Provides convenience ▪ Drives brand loyalty ▪ Reduces the selling cycle Digital Marketing Seminar : Why Digital Marketing Anitpatel.net
  • 19. 6 STEPS DIGITAL MARKETING STRATEGY .................... Digital Marketing Seminar : Digital Marketing Strategy ▪ Brand Visibility (Know Your Brand) ▪ Bringing Targeted Traffic (Get the Source) ▪ Engagements (Know Your Audience) ▪ Conversions (Convert Visitors into Paying Customers) ▪ Measurements (Measure What Worked and What Didn’t) ▪ Retention ( Keep and Grow Existing Customers) Anitpatel.net
  • 20. MARKETING FUNNEL WHAT IS DIGITAL MARKETING FUNNEL AND WHY IT MATTERS? ……………... WWW.ANITPATEL.NET
  • 21. DIGITAL MARKETING FUNNEL .................... Digital Marketing Seminar : Digital Marketing Funnel Anitpatel.net
  • 22. Digital Marketing Seminar : Sales Funnel Anitpatel.net
  • 24. ▪ Local Business Groups / Freebies ▪ Testimonials & Case Studies ▪ Online Forums ▪ Local Directory Marketing ▪ Outsourced Marketing ▪ Trade Shows / Networking Events ▪ Coupon Sites ▪ TV & Radio Channels ▪ Newspapers Ads ▪ Radio Ads ▪ Various Billboards ▪ Flyers / Brochures / Catalogues ▪ Public Speaking / Events / Meetups ▪ Direct Mail / Magazine Ads TRADITIONAL MARKETING CHANNELS .................... Digital Marketing Seminar : Types of Marketing Anitpatel.net
  • 25. ▪ Facebook / Twitter / LinkedIn ▪ Instagram / Google + / Youtube ▪ Pinterest / Snapchat / Quora / Reddit ▪ Pay Per Click (PPC) Ads ▪ Joint Venture / Referral Marketing ▪ Email Marketing / Webinars ▪ Search Engine Optimization ▪ Search Engine Marketing ▪ Facebook Advertising ▪ Google Adwords ▪ Websites & Landing Pages ▪ Blogs & Guest Posts DIGITAL MARKETING CHANNELS .................... Digital Marketing Seminar : Types of Marketing Anitpatel.net
  • 26. TRADITIONAL vs DIGITAL MARKETING .................... Digital Marketing Seminar : Traditional vs Digital Marketing Anitpatel.net
  • 27. DIGITAL vs TRADITIONAL MARKETING .................... Digital Marketing Seminar : Traditional vs Digital Marketing Anitpatel.net
  • 28. DIGITAL MARKETING CHANNELS .................... Digital Marketing Seminar : Digital Marketing Channels Anitpatel.net
  • 29. SEARCH ENGINE MARKETING (SEM) .................... Digital Marketing Seminar : Search Engine Marketing (SEM) Anitpatel.net
  • 30. SEARCH ENGINE OPTIMISATION (SEO) .................... Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
  • 31. SOCIAL MEDIA MARKETING (SMM) .................... Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net
  • 32. RETARGETING MARKETING .................... Digital Marketing Seminar : ReTargeting Marketing Anitpatel.net
  • 33. AFFILIATES: Inbound Monetization .................... Digital Marketing Seminar : Affiliate Marketing (AM) Anitpatel.net
  • 34. EMAIL MARKETING .................... Digital Marketing Seminar : Email Marketing (EM) Anitpatel.net
  • 35. SEARCH ENGINE MARKETING WHAT IS SEM ? ……………... WWW.ANITPATEL.NET
  • 36. WHAT IS SEARCH ENGINE MARKETING .................... Digital Marketing Seminar : Search Engine Marketing (SEM) ▪ Takes a lot of work and time in many cases ▪ The more competitive your market, the harder to get good SEO ▪ Ongoing Process ▪ Domain age plays a role ▪ Can’t always guarantee you rank for what you want to rank for ▪ Dependent on user interaction Anitpatel.net
  • 37. WHY SEARCH ENGINE MARKETING .................... Digital Marketing Seminar : Search Engine Marketing (SEM) ▪ Takes a lot of work and time in many cases ▪ The more competitive your market, the harder to get good SEO ▪ Ongoing Process ▪ Domain age plays a role ▪ Can’t always guarantee you rank for what you want to rank for ▪ Dependent on user interaction Anitpatel.net
  • 38. SEARCH ENGINE OPTIMISATION WHAT IS SEO ? ……………... WWW.ANITPATEL.NET
  • 39. BASICS OF SEO .................... Digital Marketing Seminar : Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the process of getting traffic from the “Free”, “Organic”, or “Natural” listings on search engines. SEO is the act of modify a website to increase its ranking in “Organic Search”. Anitpatel.net
  • 40. ORGANIC vs PAID SEARCH .................... Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
  • 41. ▪ Global Reach ▪ Results Can be Measured ▪ Better Conversion ▪ Higher Brand Credibility ▪ Increased Visibility ▪ Your own 24 hours marketing team and shop front BENEFITS OF SEO .................... Digital Marketing Seminar : Search Engine Optimization (SEO) ▪ Website will be found ▪ Improve competitive edge ▪ Expand your customer base ▪ Cost Effective(compare to PPC) ▪ Long Term Standings ▪ Free Traffic ▪ Higher Sales (ROI) Anitpatel.net
  • 42. DISADVANTAGES OF SEO .................... Digital Marketing Seminar : Search Engine Optimization (SEO) ▪ Takes a lot of work and time in many cases ▪ The more competitive your market, the harder to get good SEO ▪ Ongoing Process ▪ Domain age plays a role ▪ Can’t always guarantee you rank for what you want to rank for ▪ Dependent on user interaction Anitpatel.net
  • 43. SEO TECHNIQUES .................... Digital Marketing Seminar : Search Engine Optimization (SEO) Anitpatel.net
  • 44. PAY PER CLICK WHAT IS PPC ? ……………... WWW.ANITPATEL.NET
  • 45. Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net
  • 46. BASICS OF PPC .................... Digital Marketing Seminar : Pay Per Click (PPC) Pay Per Click (PPC) is a type of sponsored internet advertising model, where the advertiser pay the publishers or search engines when their link is clicked. Hence the title, “Pay Per Click”. Anitpatel.net
  • 47. WHO PROVIDES PPC .................... Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net
  • 48. SEO vs PPC .................... Digital Marketing Seminar : Pay Per Click (PPC) Anitpatel.net
  • 49. BENEFITS OF PPC .................... Digital Marketing Seminar : Pay Per Click (PPC) ▪ Very fast results (targeted visitors within an hour) ▪ Guaranteed first page on Google ▪ Can yield highly profitable results ▪ Easy to measure ROI ▪ Can pay for ads almost anywhere ▪ Flexible Anitpatel.net
  • 50. DRAWBACKS OF PPC .................... Digital Marketing Seminar : Pay Per Click (PPC) ▪ Can be very expensive (Sometimes $5-$15 a click) ▪ Less Trusted ▪ Little complex to understand ▪ Pay regardless of sales due to the clicks ▪ Traffic stops when you stop paying ▪ No Guarantees Anitpatel.net
  • 51. YOUR PPC STRATEGY .................... Digital Marketing Seminar : Pay Per Click (PPC) ▪ Research Keywords ▪ Choose Target Demographics ▪ Write engaging attractive ads ▪ Be mobile compatible ▪ Focus on quality of the ads & content ▪ Utilize long tail search keywords ▪ Create a dedicated landing page ▪ Constantly monitor ad performance ▪ Focus on ROI ▪ Split test multiple ads and campaigns ▪ Test and retest your campaigns ▪ Deliver on your ad promises Anitpatel.net
  • 52. WHAT IS GOOGLE ADWORDS ? ……………... WWW.ANITPATEL.NET
  • 53. WHAT IS FACEBOOK MARKETING? ……………... WWW.ANITPATEL.NET
  • 54. SEO vs PPC .................... Digital Marketing Seminar : SEO vs PPC Anitpatel.net
  • 55. SOCIAL MEDIA SMM WHAT IS SOCIAL MEDIA MARKETING? ……………... WWW.ANITPATEL.NET
  • 56. BENEFITS OF SOCIAL MEDIA MARKETING .................... Digital Marketing Seminar : Social Media Marketing (SMM) ▪ Increased Brand Awareness ▪ Improved Search Engine Rankings ▪ Can yield High Return on Investment (ROI) ▪ Ability to go viral therefore High Visibility ▪ Cost effective (only time and effort) ▪ High level of Customer Engagement Anitpatel.net
  • 57. DRAWBACKS OF SOCIAL MEDIA .................... Digital Marketing Seminar : Social Media Marketing (SMM) ▪ You have to be genuine or it can hurt your reputation ▪ More time consuming than other Digital Marketing Strategies ▪ No short time High Return on Investment (ROI) ▪ Everything is public ▪ Can cause you lose focus on the end result Anitpatel.net
  • 58. SOCIAL MEDIA STRATEGY .................... Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net
  • 59. SOCIAL MEDIA STRATEGY .................... Digital Marketing Seminar : Social Media Marketing (SMM) Anitpatel.net
  • 60. RETARGETING WHAT IS RETARGETING ? ……………... WWW.ANITPATEL.NET
  • 61. EMAIL MARKETING WHAT IS DIGITAL MARKETING FUNNEL AND WHY IT MATTERS? ……………... WWW.ANITPATEL.NET
  • 62. WHAT IS EMAIL MARKETING .................... Digital Marketing Seminar : Email Marketing (EM) ▪ You have to be genuine or it can hurt your reputation ▪ More time consuming than other Digital Marketing Strategies ▪ No short time High Return on Investment (ROI) ▪ Everything is public ▪ Can cause you lose focus on the end result Anitpatel.net
  • 63. WHY EMAIL MARKETING .................... Digital Marketing Seminar : Email Marketing (EM) ▪ You have to be genuine or it can hurt your reputation ▪ More time consuming than other Digital Marketing Strategies ▪ No short time High Return on Investment (ROI) ▪ Everything is public ▪ Can cause you lose focus on the end result Anitpatel.net
  • 64. EMAIL MARKETING STRATEGY .................... Digital Marketing Seminar : Email Marketing (EM) ▪ You have to be genuine or it can hurt your reputation ▪ More time consuming than other Digital Marketing Strategies ▪ No short time High Return on Investment (ROI) ▪ Everything is public ▪ Can cause you lose focus on the end result Anitpatel.net
  • 65. EMAIL MARKETING STRATEGY .................... Digital Marketing Seminar : Email Marketing (EM) ▪ Newsletters ▪ Seasonal Emails ▪ Exclusive Offers ▪ Reminders ▪ Flash announcements Anitpatel.net
  • 66. CONTENT MARKETING WHAT IS CONTENT MARKETING ? ……………... WWW.ANITPATEL.NET
  • 67. BENEFITS OF CONTENT MARKETING .................... Digital Marketing Seminar : Content Marketing (CM) ▪ You own the content ▪ You can create a following ▪ When done correctly, others will share your content ▪ Free foundation for advertising your products & Services ▪ Market to a wide demographic ▪ Subconsciously sell your products & services Anitpatel.net
  • 68. PITFALLS OF CONTENT MARKETING .................... Digital Marketing Seminar : Content Marketing (CM) ▪ Takes more time ▪ If not done right, can lose existing followers ▪ Can be considered spammy Anitpatel.net
  • 69. MOBILE MARKETING WHAT IS MOBILE MARKETING ? ……………... WWW.ANITPATEL.NET
  • 70. ROI & ANALYTICS WHAT ARE YOU MEASURING? ……………... WWW.ANITPATEL.NET
  • 71. TOOLS OF MEASURING ROI .................... Digital Marketing Seminar : ROI & Analytics ▪ Google Analytics ▪ Google Webmaster Tools ▪ Basic Google Search ▪ Google Adwords ▪ Call Tracking Metrics ▪ Ecommerce Tracking ▪ Social media tracking tools Anitpatel.net
  • 72. ▪ Conversion rates ▪ Best converting pages ▪ Best converting ads ▪ What service or items sell best ▪ Which traffic sources send best traffic ▪ And much more…. WHAT ARE YOU MEASURING .................... Digital Marketing Seminar : ROI & Analytics ▪ Cost per click ▪ Cost per visit ▪ Time on site ▪ Entrance & Exit pages ▪ Bounce Rate ▪ Cost per customer acquisition ▪ Click through rate Anitpatel.net
  • 73. COFFEE BREAK ! Digital Marketing Seminar : Coffee Break Anitpatel.net
  • 74. Digital Marketing Seminar : Questions & Answers QUESTIONS & ANSWERS ................... Anitpatel.net
  • 75. By - ANIT PATEL. @anitpatel7 anit.patel7@gmail.com www.anitpatel.net