The Move Report is a monthly report where you will find 10 trending topics of marketing and advertising industry worldwide.

2. MONTHLY
MOVE
REPORTTen Topics Moving Ideas
March 2017
ana.cuenca@cheil.com

3. HEAT TECH WINDOW
Cheil South Korea has created a
successful campaign for Uniqlo
that not only promotes its
HeatTech thermal clothes, but also
offer real warmth to consumers
during the cold winter.
The innovative campaign achieved
a sales increase of 203% and won 2
gold and 2 bronze awards at the
ADFEST 2017 festival, held from 22
to 25 March in Thailand. Click
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4. SAMSUNG WEMOGEE
Samsung Electronics Italy has created
the first free instant messaging app
designed for patients with aphasia or
difficulty of expression.
This app is a translator, text to emoji
that allows the aphasic understand the
messages through emojis. One of the
two interlocutors write a text, and
then, will be displayed in emojis from
the receiver. The translation is
immediate, and is available both in
Italian and English.
Wemogee will be available only in Italy,
and the launch will take place on the
28th of April 2017 on the Google Play
Store for Android and App Store for
iOS, and Galaxy Apps for Samsung.
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5. HACÉ LO IMPOSIBLE
Samsung and Leo Burnett Argentina
have developed the first commercial
for the Latin American region
communicating the new global
concept of the brand: Do what you
can’t.
Leo Burnett Argentina Executive
Creative Director's commented
“Nowadays, we all have a voice and
we can express to the whole world
what we feel through technology.
New generations are going to live
with less prejudices and barriers.
This commercial is here to reminds
us that fear is a thing of the past”.
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6. 4TOP
ADS
MOVE
APRIL FOOLS’ ADS
These are the most foolish and funny
campaigns made in US to celebrate
April fools day.
Enjoy!
http://bit.ly/2p3iVyx
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7. WARC 100 2017
The WARC 100 is an annual ranking of
the world’s best marketing
campaigns and companies, based on
their performance in effectiveness
and strategy competitions.
Ariel’s “Share The Load” was elected
as the best marketing campaign,
adam&eveDDB the best creative
agency and Vodafone the best brand.
Know the full ranking here:
http://bit.ly/2nTopst
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8. “PASS THE HEINZ”
The agency David Miami, bring to life
the controversial campaign that
appeared in the sixth season of the
popular series "Mad Men". In this
episode, the campaign was not
approved by the client, because did
not appear the product in the ad.
50 years later the idea of "Don
Draper" becomes reality in NYC
being absolutely effective.
Discover more:
http://bit.ly/2n1BKRL
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9. PINTEREST HOUSE
In the last edition of the SXSW
festival, Pinterest developed an
interactive experience to introduce
the new experimental technology
called Pinterest Lens.
Basically, Lens lets you use the
camera in Pinterest app to search
and discover ideas inspired by
objects seeing out in the real world.
Learn More:
http://bit.ly/2lrBw2I
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10. HEINEKEN SATURDAY
Heineken and JCDecaux Australia
have partnered to create specially
designed, live streaming interactive
billboards that utilize innovative real-
time video technology, enabling
Heineken to provide an immersive
and truly connected experience for
consumers.
This Out-of-Home campaign
execution has resulted in over 500
tickets being awarded in Melbourne
to the 2017 Formula One Rolex
Australian Grand Prix (F1), and
another 180 people winning prizes in
other states.
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11. PEBBY
Pebby is a remote-controlled ball
with a HD camera that you can
control with your smartphone or pair
with a collar to track down your pet
when you're not around.
Pebby features a Wi-Fi remote
controlled, durable ball that allows
owners to watch, interact with and
capture their pet’s cutest moments
in real time.
Pebby is available now in Kickstarter
with a super early bird special for
USD $124.
Support it here:
http://kck.st/2mn1U0d
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12. SGNL FINGER PHONE
SGNL consists in a smart replacement
strap for smartwatch that lets answer
phone calls through fingertip using a
clever skin vibration system in
combination with Bluetooth.
This "finger phone" works like this: The
strap receives voice signal from the
smartphone via Bluetooth. Upon
receiving the signal, it will generate
vibration through a body conduction
unit which transmits the voice vibration
from hand to fingertip. When you place
your fingertip to your ear, the vibration
echoes and the sound is amplified
within the ear.
Discover more of this WOW idea here:
http://kck.st/2bH7Bhk
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13. MONTHLY
MOVE
REPORTTen Topics Moving Ideas
March 2017
ana.cuenca@cheil.com