1. Guy Kawasaki
Tuesday, May 24, 2011

2. Tuesday, May 24, 2011

3. Tuesday, May 24, 2011

4. Tuesday, May 24, 2011

5. Tuesday, May 24, 2011

6. Tuesday, May 24, 2011

7. Tuesday, May 24, 2011

8. Tuesday, May 24, 2011

9. Tuesday, May 24, 2011

10. Tuesday, May 24, 2011

11. Tuesday, May 24, 2011

12. Tuesday, May 24, 2011

13. Tuesday, May 24, 2011

14. Tuesday, May 24, 2011

15. MAKE
1.
MEANING
Tuesday, May 24, 2011

16. A woman is often measured by
the things she cannot control.
She is measured by the way her
body curves or doesn’t curve.
Tuesday, May 24, 2011

17. By where she is flat or straight
or round. She is measured by
36-24-36 and inches and ages and
numbers. By all the outside
things that don’t ever add up to
who she is on the inside.
Tuesday, May 24, 2011

18. And so if a woman is to be
measured, let her be measured by
the things she can control, by
who she is and who she is trying
to become because as every
woman knows, measurements are
only statistics, and statistics lie.
Tuesday, May 24, 2011

19. Tuesday, May 24, 2011

20. 2.
MAKE
MANTRA
Tuesday, May 24, 2011

21. The mission of Wendy’s is to
deliver superior quality products
and services for our customers
and communities through
leadership, innovation, and
partnerships.
Tuesday, May 24, 2011

22. • WENDY’S
“Healthy fast food”
Tuesday, May 24, 2011

23. • WENDY’S
“Healthy fast food”
• NIKE
“Authentic athletic
performance”
Tuesday, May 24, 2011

24. • WENDY’S
“Healthy fast food”
• NIKE
“Authentic athletic
performance”
• FEDEX
“Peace of mind”
Tuesday, May 24, 2011

25. • WENDY’S
“Healthy fast food”
• NIKE
“Authentic athletic
performance”
• FEDEX
“Peace of mind”
• EBAY
“Democratize
commerce”
Tuesday, May 24, 2011

26. JUMP
3.
TO THE NEXT
CURVE
Tuesday, May 24, 2011

27. ICE
1.0
HARVEST
Tuesday, May 24, 2011

28. ICE
2.0
FACTORY
Tuesday, May 24, 2011

29. 3.0
ICE
FRIDGE
Tuesday, May 24, 2011

30. 4.
ROLL
the DICE
Tuesday, May 24, 2011

31. DEEP
Fanning, Reef
Tuesday, May 24, 2011

32. INTELLIGENT
MyKey
(Ford)
Tuesday, May 24, 2011

33. COMPLETE
LS, Lexus
Tuesday, May 24, 2011

34. ELEGANT
Air (Apple)
Tuesday, May 24, 2011

35. DON’T
5.
BE CRAPPY
Tuesday, May 24, 2011

36. LET
6.
100 FLOWERS
BLOSSOM
Tuesday, May 24, 2011

37. 7.
POLARIZE
PEOPLE
Tuesday, May 24, 2011

38. 8.
CHURN
BABY, CHURN
Tuesday, May 24, 2011

39. 9.
NICHE
THYSELF
Tuesday, May 24, 2011

40. Unique
Value
Tuesday, May 24, 2011

41. Unique
Value
Tuesday, May 24, 2011

42. Unique
Value
Tuesday, May 24, 2011

43. Unique
Value
Tuesday, May 24, 2011

44. Unique
Value
Tuesday, May 24, 2011

45. Unique
Value
Tuesday, May 24, 2011

46. Unique
Value
Tuesday, May 24, 2011

47. Unique
Value
Tuesday, May 24, 2011

48. 10.
FOLLOW
10 20 30
RULE
Tuesday, May 24, 2011

49. 10 slides
Tuesday, May 24, 2011

50. 20 min
Tuesday, May 24, 2011

51. 30 point font
This is 20 points
This is 14 points
This is 12 points
Tuesday, May 24, 2011

52. DON’T LET
11.
THE BOZOS GRIND
YOU DOWN
Tuesday, May 24, 2011

53. I think there is a world market
for maybe five computers.
Thomas Watson
Chairman, IBM
1943
Tuesday, May 24, 2011

54. This telephone has too many
shortcomings to be seriously
considered as a means of
communication. The device is
inherently of no value to us.
Western Union internal memo
1876
Tuesday, May 24, 2011

55. There is no reason why anyone
would want a computer in their
home.
Ken Olsen
Founder, Digital Equipment Corp.
1977
Tuesday, May 24, 2011

56. It’s too far to drive, and I don’t
see how it can be a business.
Guy Kawasaki
Bozo
Tuesday, May 24, 2011

57. Resisting you is futile.
Tuesday, May 24, 2011

58. Tuesday, May 24, 2011

59. Innovation.alltop.com
Tuesday, May 24, 2011

60. Innovation.alltop.com
Copy: Gina@garage.com
Tuesday, May 24, 2011

61. Innovation.alltop.com
Copy: Gina@garage.com
Slides: Duarte.com
Tuesday, May 24, 2011