bplan

1. TABLE OF CONTENTS
· Abstract
· Mission statement
· Vision statement
· Strategic plans
· Service mix
· Operational plan.
· Inventory method.
· Competition analysis
· Competition analysis
· Marketing plan.
· Human resource plans.
· Financial structure.
· Conclusion

2. THE BELLAGIO
ABSTRACT
How many times have you thought that if there could be some one who
could buy fruits and vegetables for you, chop them as per your requirements
and all you would have to concentrate on is making it delicious and delight
taste buds.
Fresh is an service enterprise that would cater exactly the same, it would
buy fruits and vegetables according to your requirement and then
hygienically chop and clean it the way you want it to be, and all this just a
call away.
Fresh will be a project designed and developed at low costs but will be
executed at high standards of professionalism in every aspect of the
business.
Innovation would correlate with Fresh throughout the life span of Fresh;
innovation would be practiced in every thing right from
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3. THE BELLAGIO
MISSION STATEMENT
To establish Fresh as one of the leading revenue generator and a quality
service provider in the business of fresh fruits and vegetable leaning and
chopping.
VISION STATEMENT
To become a premium conglomerate with a clear focus on our business.
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4. THE BELLAGIO
STRATEGIC PLANS
At the initial level with investment in plant and machinery being 23500
Fresh’s strategic plan is to start up with a very small project as to check the
market perception for services like fruit and vegetable chopping.
After the success of the first outlet of Fresh, we plan to expand in terms of
number of outlets and areas covered. The first expansion drive would take
place after the first year creating 2 additional outlets at # and #. And
substantially increase the number of outlets by at least 3 every year.
After having successfully operated in Bangalore for 6 years and enough
confidence on the proposition strengthened by strong financial stability and
the un catered market proving to be a huge profit generating source Fresh
can now diversify even out of Bangalore following its primarily strategic
plans of expanding slowly but substantially.
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5. THE BELLAGIO
SERVICE MIX
The service
Fresh would be aimed at providing quality service in the niche
field of fruits and vegetable chopping to its customers. The service mix
there fore includes the service of accepting and delivering the chopped and
cleaned vegetables in time.
Price
The cleaned and chopped vegetables and fruits would be
available to the masses in variable prices ranging from a profit margin of
7% to 10%
For permanent premium customers like restaurants and mess the
pricing would be a bit less compared to the other retail and household
customers, primarily because restaurants and mess always look for cost
cutting in almost every thing, hence if the service available to them is
proving more costly then they themselves doing it they would obviously go
for doing it themselves.
The pricing strategy is based upon the principle that profits can
be generated in low margins by increasing the number of customers. This
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6. THE BELLAGIO
strategy helps the business to maintain a healthy growth rate throughout its
lifespan.
OPERATIONAL PLAN.
· Fresh would collect orders from its clients mainly from households,
restaurants, mess, hostels, and canteens.
· Fresh will have delivery schedule four times a day and the time to
give order: -
Delivery Last Order Time
Morning (6 am) 12 pm
Afternoon (12 pm) 11 am
Evening (5 pm) 4 am
Night (8pm) 7 am
· Other than this delivery schedule customers can collect it directly
from the enterprise.
· Quality vegetables would be brought directly from the farm since the
purchase will be at large quantities, Fresh would enjoy buying at
relatively cheaper prices and then forwarding the vegetables and
fruits to the customers at market prices along with few service
charges of chopping and cleaning.
· Weekly accounts of regular customers would be maintained.
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7. THE BELLAGIO
· Regular customers would be given an unique identification number
which would make it easy for the customer to place the order and
Fresh to supply the goods.
INVENTORY METHOD.
Just in time Inventory method
After having substantial experience in form of time in the business and
having had an idea of the approximate requirements of the customers
Fresh can adopt Just in time inventory method to reduce the cost of
holding inventory and this method will also help in a proper flow of
inventories.
COMPETITION ANALYSIS
As in Bangalore there are no direct competitors as such, but an insight to
the kind of service that Fresh provides its indirect competitors could be
the other fresh vegetable and fruit outlets that provide home delivery,
however the service mix of Fresh is very different from the other outlets.
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8. THE BELLAGIO
MARKETING PLAN.
Target customers
Households, restaurants, mess, hostels, and canteens.
The major target customers of Fresh are the restaurants, mess and
canteens that are ready to out source their purchase and chopping work
to an enterprise such as Fresh.
Segment market
The dual career families are also a segment market for Fresh, the
enterprise would reduce the burden on these dual career households,
Fresh from being an option for your day to day needs becomes a prime
option on events like parties and occasions.
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9. THE BELLAGIO
Marketing strategy
Personal selling
The only way Fresh markets its products is through personnel selling
The steps involved in doing the same are: -
· Identifying potential customers in the hotels and restaurants space
· Acclaiming them about the facilities
· Providing them approachability.
· Negotiating and approving the agreement.
Positioning
Uniqueness in everything.
By the positioning statement Fresh claims to have uniqueness in every
aspect of its business right from the business proposition to the way we
purchase, clean, chop, maintain hygiene, and distribute.
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10. THE BELLAGIO
HUMAN RESOURCE PLANS.
Since almost all the employees required are unskilled there is no
recruitment and planning structure, however effective training in matters
of their job and communication with customers would be provided.
Motivation in terms of incentives would be provided in order to keep the
employees dedicated towards their work.
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11. THE BELLAGIO
FINANCIAL STRUCTURE.
Cost of the project.
Particulars Amount
Chopping machines (2) and tools 8000.00
Installation charges 500.00
Electricity and telephone deposit 2000.00
Room rent 3000.00
Delivery cycles (3) 4000.00
Working capital 6000.00
Total 23500.00
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12. THE BELLAGIO
Financial feasibility of the proposition
Type Revenues Margin (%) Profit
Type 1 3,65,000 7 2,55,000
Type 2 60,000 10 6,000
Type 3 40,000 10 4,000
Sales revenue 2,65,000
Estimation of profits.
Particulars Amount
Sales revenue 2,65,000
Salary and wages (1200*5*12) 72,000
Electricity and telephone expenses 12,000
Repairs to equipments and addition to tools 5,000
Variable overheads 10,000
99,000
Profit before tax 1,64,000
Tax 6,400
Profit after tax 1,57,600
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13. THE BELLAGIO
CONCLUSION
With the kind of innovation shown in every aspect by Fresh success just
seems to be a matter of time for Fresh. The market for chopping of fruits
and vegetables is very niche but very profitable to.
The Client base will be the key to Fresh’s success and Fresh portrays
a positive innovative approach to business, its challenges and possibilities.
In drawing on everyday and exceptional experiences Fresh will be an
enterprise their customers and employees truly connects with.
Fresh, hygienic and always innovative.
Fresh……….
A fruit and vegetable cleaning and chopping enterprise.
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