Mobile Handset market in India..

1. Mobile Handset Market In India

2. History about Mobile Phone
• A mobile phone (also known as a cellular
phone) is a phone that can make and receive
telephone calls over a radio link while moving
around a wide geographic area.
• It does so by connecting to a cellular
network provided by mobile phone operator,
allowing access to the public telephone
network.

3. • The first handheld mobile cell phone was
demonstrated by Motorola in 1973.[1]
• The first commercial automated cellular
network was launched in Japan by NTT in
1979.[2]
• The first generation ("1G") systems could
support far more simultaneous calls, but still
used analog technology.[3]
• In 1991, the second generation
(2G) digital cellular technology was launched
in Finland by Radiolinja on the GSM standard.
[4]

4. 4
• In 2001, the third generation (3G) was launched
in Japan by NTT DoCoMo on
the WCDMA standard.[5]
• This was followed by 3.5G, 3G+ or turbo 3G
enhancements based on the high speed packet
access.
• By 2009, it had become clear that, at some
point, 3G networks would be overwhelmed by
the growth of bandwidth-intensive applications
like streaming media.[6]
• Consequently, the industry began looking to
data-optimized 4th-generation technologies.

5. Mobile Handset Market Share in 2013 & 2014

6. Mobile Handsets V/s F.D.I

7. Mobile Handset V/S F.D.I
• The sale of mobile handset have increased from a
minor 17.5 million in 2003-04 to 223 millions in
2010-11. [7]
• Major increase being in the year 2010-11 followed by
2009-10 with the sale of about 55 million handset.[8]
• The major amount of FDI being in telecom industry in
years from 2007-09 of about $5000 millions, which
provided the major opportunities for different
companies to come in Indian market.

8. • The FDI limit being increased from 49% to 74%
being the major reason for the Increase in FDI.
• This inflow of FDI provided in roads for many
companies which started their production in
India.
• Only 5 local manufacturers in 2008 and the
number stands at 28 now.
• Fall in the market share of Nokia, L.G., and
Motorola.
• Local manufacturers, Micromax leads the race.

9. • There are many mobile players like Nokia,
Motorola, Samsung, Sony Ericsson, L.G., HTC,
Apple, Blackberry, Alcatel and many more.
• Top 5 local manufactures are Micromax,
Karbonn Mobiles, Spice Mobiles Ltd, Videocon
Industries Ltd and Lava International Ltd.

12. Company Total Handset
Sales value in
F.Y 11-12
Total Handset
Sales value in
F.Y 12-13
Value Market
Share In F.Y
11-12
Value Market
Share In F.Y12-
13
Samsung 7891 11328 25.186 31.51
Nokia 11925 9780 38.06 27.20
Micromax 1978 3138 6.31 8.72
Karbonn 1327 2297 4.23 6.39
Apple 250 1293 0.797 3.59
Total Market
Size in Value
Terms
31330 35946
Revenue in Rs crore, market share in%
Source: Voice Data Survey of Indian Mobile Handsets Market 2012-13

13. References
(1)- Informatikzentrum Mobilfunk
(IZMF). izmf.de: "The development of digital
mobile communications in Germany“
(2)- Arthur C. Clarke: Profiles of the
Future (1962, rev. eds. 1973, 1983, and 1999,
Millennium edition with a new preface)
(3)-"Swedish National Museum of Science and
Technology". Tekniskamuseet.se. Retrieved 29
July 2009.

14. (4)-UMTS World. "History of UMTS and 3G
development". Umtsworld.com. Retrieved29
July 2009.
(5)-Fahd Ahmad Saeed. "Capacity Limit Problem
in 3G Networks". Purdue School of
Engineering. Retrieved 23 April 2010.
(6)-Arthur C. Clarke: Profiles of the Future (1962,
rev. eds. 1973, 1983, and 1999, Millennium
edition with a new preface).
(7)/(8)-
http://vaibhavgnnugupta.files.wordpress.com
/2012/01/mobile-market-in-india-final-
report.pdf

15. Thank you