2. LESSON # 1
The most effective marketing does
not even feel like marketing to
the customer.
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3. LESSON # 2
Consumers are being inundated
with a record of number of
marketing messages today
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4. LESSON # 3
Ignore peer pressure when
competition markets with a
bullhorn – market with a
magnet instead
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5. LESSON # 4
Backwards plan your
marketing – define what
success looks like and how
you’re going to get there,
up front
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6. LESSON # 5
The most effective
marketing gets consumers
to buy with out selling to
them
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7. LESSON # 6
Technology and consumers
behavior are ever-
evolving and represent
multiple marketing
opportunities
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8. LESSON # 7
The most effective
marketing measures are
tracks, tactics,
strategies, goals and ROI
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9. LESSON # 8
Marketers who ignore the
changing media landscape
and consumers 'ability to
avoid advertising
altogether are at risk of
brand-obsolescence
……………………..………………
10. LESSON # 9
Sell something to a consumer and
gain a customer today. Be truly
useful or remarkable to a
consumer and gain a customer for
life
……………………..………………
11. LESSON # 10
Don’t be afraid to fail
and don’t chase influence.
Marketing that is truly
helpful to consumers is
appreciated by them and
positively impacts brand's
bottom line in perpetuity
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