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EXECUTIVE MARKETING
LESSONS
LESSON # 1
The most effective marketing does
not even feel like marketing to
the customer.
……………………..………………
LESSON # 2
Consumers are being inundated
with a record of number of
marketing messages today
……………………..………………
LESSON # 3
Ignore peer pressure when
competition markets with a
bullhorn – market with a
magnet instead
……………………..………………
LESSON # 4
Backwards plan your
marketing – define what
success looks like and how
you’re going to get there,
up front
……………………..………………
LESSON # 5
The most effective
marketing gets consumers
to buy with out selling to
them
……………………..………………
LESSON # 6
Technology and consumers
behavior are ever-
evolving and represent
multiple marketing
opportunities
……………………..………………
LESSON # 7
The most effective
marketing measures are
tracks, tactics,
strategies, goals and ROI
……………………..………………
LESSON # 8
Marketers who ignore the
changing media landscape
and consumers 'ability to
avoid advertising
altogether are at risk of
brand-obsolescence
……………………..………………
LESSON # 9
Sell something to a consumer and
gain a customer today. Be truly
useful or remarkable to a
consumer and gain a customer for
life
……………………..………………
LESSON # 10
Don’t be afraid to fail
and don’t chase influence.
Marketing that is truly
helpful to consumers is
appreciated by them and
positively impacts brand's
bottom line in perpetuity
……………………..…………………
CONNECT
WITH US
Pinterest
Facebook
Twitter
LinkedIn
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12,
Kharghar,
Navi Mumbai-410210
……………………………..
Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
YouTube……………………………………

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Top 10 Executive Marketing lessons

  • 2. LESSON # 1 The most effective marketing does not even feel like marketing to the customer. ……………………..………………
  • 3. LESSON # 2 Consumers are being inundated with a record of number of marketing messages today ……………………..………………
  • 4. LESSON # 3 Ignore peer pressure when competition markets with a bullhorn – market with a magnet instead ……………………..………………
  • 5. LESSON # 4 Backwards plan your marketing – define what success looks like and how you’re going to get there, up front ……………………..………………
  • 6. LESSON # 5 The most effective marketing gets consumers to buy with out selling to them ……………………..………………
  • 7. LESSON # 6 Technology and consumers behavior are ever- evolving and represent multiple marketing opportunities ……………………..………………
  • 8. LESSON # 7 The most effective marketing measures are tracks, tactics, strategies, goals and ROI ……………………..………………
  • 9. LESSON # 8 Marketers who ignore the changing media landscape and consumers 'ability to avoid advertising altogether are at risk of brand-obsolescence ……………………..………………
  • 10. LESSON # 9 Sell something to a consumer and gain a customer today. Be truly useful or remarkable to a consumer and gain a customer for life ……………………..………………
  • 11. LESSON # 10 Don’t be afraid to fail and don’t chase influence. Marketing that is truly helpful to consumers is appreciated by them and positively impacts brand's bottom line in perpetuity ……………………..…………………
  • 12. CONNECT WITH US Pinterest Facebook Twitter LinkedIn Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector-12, Kharghar, Navi Mumbai-410210 …………………………….. Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 YouTube……………………………………