The document discusses export marketing and factors that affect it. Export marketing involves exporting goods to other countries and following lengthy procedures and formalities of both the exporting and importing countries. While complex, export marketing also provides opportunities for large profits and earning foreign exchange. It promotes a country's economic, business, and industrial development. Key factors that affect export marketing include the demographic/physical environment, political environment, economic environment, and social/cultural environment of both the exporting and importing countries. These factors relate to issues like population, climate, government policies, economic conditions, income levels, and culture.

1. Factor affecting export marketing
Presented by : -
Anil prajapati
Sarvesh upadhyay

2. Export marketing:-
“Export marketing means marketing of goods and services beyond
the national boundaries”.
Export marketing means exporting goods to other countries
of the world. It involves lengthy procedure and formalities. In export
marketing, goods are sent abroad as per the procedures framed by
the exporting country as well as by the importing country. Export 2
marketing is more complicated to domestic marketing due to
international restrictions, global competition, lengthy procedures
and formalities and so on. Moreover, when a business crossed the
borders of a nation, it becomes infinitely more complex. Along with
this, export marketing offers ample opportunities for earning huge
profits and valuable foreign exchange.

3. Export marketing has wider economic significance as it
offers various advantages to the national economy. It promotes
economic / business / industrial development, to earn foreign
exchange and ensures optimum utilization of available resources.
Every country takes various policy initiatives for promoting exports
and for meaningful participation in global marketing. Global
business is a reality and every country has to participate in it for
mutual benefits. Every country has to open up its markets to other
countries and also try to enter in the markets of other countries in
the best possible manner. This is a normal rule which every country
has to follow under the present global marketing environment. In
the absence of such participation in global marketing, the process
of economic development of the country comes in danger.

4. Factors:-
 Demographic/Physical Environment
• Political Environment
• Economic Environment
• Social/Cultural Environment

5. Demographic/PhysicalEnvironment
i. Population size, growth, density
ii. Urban and rural distribution
iii. Climate and weather variations
iv. Shipping distance
v. Product-significant demographics
vi. Physical distribution and communication network
vii. Natural resources.

6. Political Environment
i. System of government
ii. Political stability and continuity
iii. Ideological orientation
iv. Government involvement in business
v. Attitudes toward foreign business (trade restrictions, tariffs, non-tariff
barriers, and bilateral trade agreements)
vi. National economic and developmental priorities.

7. EconomicEnvironment
i. Overall level of development
ii. GNP, industrial sector
iii. Role of foreign trade in the economy
iv. Currency: Inflation rate, availability, controls, and stability of
exchange rate
v. Balance of payments
vi. Per capita income and distribution
vii. Disposable income and expenditure patterns.

8. Social/CulturalEnvironment
i. Literacy rate, educational level
ii. Existence of middle class
iii. Similarities and differences in relation to home
market
iv. Language and other cultural considerations.

9. Thank you