TCUK Keynote, September 2009

1. http://www.flickr.com/photos/helenapugsley/428451970/ ibmlogowht SMART AUTHORING for a SMARTER PLANET Peter Anghelides September 2009

2. SMART AUTHORING for a SMARTER PLANET OBVIOUS ONLINE OPEN ORGANIZED INSTRUMENTED INTERCONNECTED INTELLIGENCE

3. http://www.flickr.com/photos/helenapugsley/428451970/ ibmlogowht SERVICES SOFTWARE HARDWARE OBVIOUS ONLINE OPEN ORGANIZED

4. http://www.flickr.com/photos/helenapugsley/428451970/ How clients develop software How IBM is organised software software software management software software

5. http://www.flickr.com/photos/helenapugsley/428451970/ Customer experience of IBM software Simplifies ownership & operations Problem mgt Apply fixes Update Dispose Adapts to client’s requirements Develop Customize Rapidly fits in client environment Integrate Deploy Positive first experience Acquire Install Configure Operate Easy to do business Identify Evaluate Plan

6. IBM e-business logo ONLINE Manufacturing cost and time Distributed software Customer expectations Internet

7. OPEN Freely available information Eclipse Information Centers DITA

9. ORGANISATION Content strategy Information framework Worldwide collaborative community

11. Content standards Development process Tools infrastructure Information framework

12. Worldwide collaborative community Silicon Valley Toronto Hursley Beijing Bangalore Böblingen Austin Raleigh Cambridge

13. Aptrix PureEdge Bowstreet WebDialogs NetIntegration Outblaze Information Labs SystemCorp BuildForge Watchfire Telelogic Ounce CrossWorlds Holosofx Gluecode DataPower Webify Solutions AptSoft InfoDyne ILOG Metamerge TrelliSoft Access360 Think Dynamics Candle Cyanea Isogon Collation ISS CIMS Labs Micromuse Rembo DORANA (Ubiquity) MRO Software Vallent Consul Encentuate FilesX Informix Tarian CrossAccess Green Pasture Trigo Alphablox Venetica SRD Ascential DWL iPhrase LAS FileNet DataMirror Cognos Exeros Princeton Softech Solid Information Unicorn Software SPSS

14. Corporate team Brand ID Advisory Council Community councils Practitioners Provide content strategy, tools infrastructure, and community leadership. Align with IBM strategy. Accountable to the brands. Provide brand leadership, voice brand priorities, deliver to Corporate strategy. Provide resources for community councils. Coordinate across brands to develop internal information standards and collateral and support their deployment. Develop technical information delivered to our customers. Accountable to brands, Customers and Corporate team for implementation of standards.

15. What does that mean for technical writing? + + = sp_3is_instru_ko.png sp_3is_intell_ko.png sp_3is_interc_ko.png

16. Challenges Form factors Search Cloud computing Collaboration Agile development Outsourcing Offshoring Self-confidence