1. Sustainability Means
• Creating an economic system that provides
for quality of life while renewing the
environment and its resources.
• Taking the long term view of how our actions
affect future generations and making sure we
don’t deplete resources or cause pollution at
rates faster than the earth is able to renew
them.

2. Sustainability Means...
• Renewing resources at a rate equal to or
greater than the rate at which they are
consumed.
• Living within the resources of the planet
without damaging the environment now or in
the future.

3. It applies to business activity
because...
• Sustainability is the capacity to endure and
encompasses the concept of stewardship for the
responsible management of resources
• We chose a company that demonstrates sustainable
practices
• Our company strives to be more sustainable in their
everyday operations.

4. Pinnacle Underlay
• Manufacture rubber carpet underlay for
residential and commercial use.
• Product is made from a large environmental
problem we have in our landfills...tyres.
• Factory in Te Rapa which produces and
distributes product.

5. Pinnacle’s underlay product is...
• Environmentally friendly and very
durable, and provides....
– Comfort
– Heat insulation
– Sound insulation
– Appearance
– Dust insulation

6. Innovation of Use
• Waterproof
• Under floor Insulation
• Car mats
• Playground matting
• Weed matting

7. What is the product made from?
• Used truck tyres and milk bottles
• Underlay is made from used tyres
• Material backing is made from recycled milk
bottles

8. Where do they get the products
from?
• Raw material used to produce underlay is
sourced from Wellington based company,
Rubber Solutions.
• Supply Raw Material in the form of Rubber
crumb

9. Pinnacle made this product because...
• There was a market for rubber underlay in
Europe
• Saw the potential for a similar market in New
Zealand

10. Process of Product
• Process has been refined over time and now
the product is consistent.
• Spent two years developing
• Product is now manufactured by
– Two different grades of rubber crumb
– Air
– Latex Based Glue
– Material backing (Weed mat)

11. Start of process
Mixing of the raw materials

12. Step 2 Of Process
Mix extruded onto Conveyer Belt

13. Step 3 of Process
Product is pulled through the oven

14. Step 4 of Process
Cooling and Adhesion Process

15. Step 5 of Process
Packaged ready for dispatch to customers

16. Pinnacle and Sustainability
• Pinnacle demonstrates sustainability by
– Making use of a recycled product in its raw form
– Dispose of wastewater correctly by sending it to
Auckland based company to dispose of it
– Creating a less toxic, stable and longer lasting
product
– Reducing an environmental problem by using a
resource and producing another product

17. Future Plans
• Pinnacles future plans are to
– Expand their business
– Export
– Purchase a piece of technology that would not
create any waste, and wastewater would be
disposed of at their premise?

18. Sustainable Business award
• Won Waikato regional award
• Won a National award
• Awards for NZ National Sustainable business
network 2010 awards ceremony
• Award category for emerging Small and
Medium Business

19. Product in the market place
• Visited a reputable carpet retailer
• Not being actively marketed as environmental
product
• New in market place – no adverse feedback
• Consumer’s choice to reduce noise
• Expensive compared to synthetic alternatives