2. The Prevalence of Oligopoly
In addition to perfect competition and monopoly,
oligopoly and monopolistic competition are also
important types of market structure. They are forms
of imperfect competition.
Oligopoly is a common market structure. It arises
from the same forces that lead to monopoly, except
in weaker form. It is an industry with only a small
number of producers. A producer in such an industry
is known as an oligopolist.
When no one firm has a monopoly, but producers
nonetheless realize that they can affect market
prices, an industry is characterized by imperfect
competition.
3. Some Oligopolistic Industries
Economics in Action - To get a better picture of
market structure, economists often use the âfour-
firm concentration ratioâ which asks what share of
industry sales is accounted for by the top four firms.
4. Understanding Oligopoly
Some of the key issues in oligopoly can be
understood by looking at the simplest case, a
duopoly.
With only two firms in the industry, each would
realize that by producing more it would drive down
the market price. So each firm would, like a
monopolist, realize that profits would be higher if it
limited its production.
So how much will the two firms produce?
5. Understanding Oligopoly
One possibility is that the two companies will engage
in collusionâ Sellers engage in collusion when
they cooperate to raise each othersâ profits.
The strongest form of collusion is a cartel, an
agreement by several producers that increases their
combined profits by telling each one how much to
produce.
They may also engage in non-cooperative
behavior, ignoring the effects of their actions on
each othersâ profits.
6. Understanding Oligopoly
By acting as if they were a single monopolist,
oligopolists can maximize their combined profits. So
there is an incentive to form a cartel.
However, each firm has an incentive to cheatâto
produce more than it is supposed to under the cartel
agreement. So there are two principal outcomes:
successful collusion or behaving non-cooperatively
by cheating.
It is likely to be easier to achieve informal collusion
when firms in an industry face capacity constraints.
7. Competing in Prices vs. Competing in
Quantities
Firms may decide to engage in quantity or price
competition:
The basic insight of the quantity competition (or the
Cournot model) is that when firms are restricted in
how much they can produce, it is easier for them to
avoid excessive competition and to âdivvy upâ the
market, thereby pricing above marginal cost and earning
profits. It is easier for them to achieve an outcome that
looks like collusion without a formal agreement.
8. Competing in Prices vs. Competing in
Quantities
The logic behind the price competition (or the
Bertrand model) is that when firms produce perfect
substitutes and have sufficient capacity to satisfy
demand when price is equal to marginal cost, then each
firm will be compelled to engage in competition by
undercutting its rivalâs price until the price reaches
marginal costâthat is, perfect competition.
9. Game Theory
When the decisions of two or more firms significantly
affect each othersâ profits, they are in a situation of
interdependence.
The study of behavior in situations of interdependence
is known as game theory.
10. The Prisonersâ Dilemma
The Prisonersâ Dilemma
The reward received by a player in a game, such as
the profit earned by an oligopolist, is that playerâs
payoff.
A payoff matrix shows how the payoff to each of
the participants in a two player game depends on the
actions of both. Such a matrix helps us analyze
interdependence.
11. Two firms, ADM and
Ajinomoto, must decide
how much to produce.
The profits of the two
firms are
interdependent: each
firmâs profit depends not
only on its own decision
but also on the otherâs
decision. Each row
represents an action by
ADM, each column one
by Ajinomoto.
A Payoff Matrix
Both firms will be better off if they both choose the lower
output; but it is in each firmâs individual interest to choose
higher output.
12. The Prisonersâ Dilemma
Economists use game theory to study firmsâ
behavior when there is interdependence between
their payoffs. The game can be represented with a
payoff matrix. Depending on the payoffs, a player
may or may not have a dominant strategy.
When each firm has an incentive to cheat, but both
are worse off if both cheat, the situation is known
as a prisonersâ dilemma.
13. The Prisonersâ Dilemma
The game is based on two premises:
(1) Each player has an incentive to choose an
action that benefits itself at the other playerâs
expense.
(2) When both players act in this way, both are
worse off than if they had chosen different actions.
14. The Prisonersâ
Dilemma
Each of two prisoners,
held in separate cells, is
offered a deal by the
policeâa light sentence if
she confesses and
implicates her accomplice
but her accomplice does
not do the same, a heavy
sentence if she does not
confess but her
It is in the joint interest of both accomplice does, and so
prisoners not to confess; it is in on.
each oneâs individual interest to
confess.
15. The Prisonersâ Dilemma
An action is a dominant strategy when it is a
playerâs best action regardless of the action taken by
the other player. Depending on the payoffs, a player
may or may not have a dominant strategy.
A Nash equilibrium, also known as a non-
cooperative equilibrium, is the result when each
player in a game chooses the action that maximizes
his or her payoff given the actions of other players,
ignoring the effects of his or her action on the payoffs
received by those other players.
16. Overcoming the Prisonersâ Dilemma
Repeated Interaction and Tacit Collusion
Players who donât take their interdependence into
account arrive at a Nash, or non-cooperative,
equilibrium. But if a game is played repeatedly,
players may engage in strategic behavior, sacrificing
short-run profit to influence future behavior.
In repeated prisonersâ dilemma games, tit for tat is
often a good strategy, leading to successful tacit
collusion.
When firms limit production and raise prices in a way
that raises each othersâ profits, even though they
have not made any formal agreement, they are
engaged in tacit collusion.
17. A strategy of âtit for tatâ
involves playing
cooperatively at first, then
following the other playerâs
move. This rewards good
behavior and punishes bad
behavior. If the other
player cheats, playing âtit
for tatâ will lead to only a
short-term loss in
comparison to playing
âalways cheat.â But if the
other player plays âtit for
tat,â also playing âtit for
How Repeated tatâ leads to a long-term
Interaction Can Support gain.
Collusion
So, a firm that expects other firms to play âtit for tatâ may well
choose to do the same, leading to successful tacit collusion.
18. Oligopoly in Practice
The Legal Framework-
Oligopolies operate under legal restrictions in the
form of antitrust policy. But many succeed in
achieving tacit collusion.
Tacit collusion is limited by a number of factors,
including
ïlarge numbers of firms,
ïcomplex pricing, and
ïconflicts of interest among firms.
19. Oligopoly in Practice
When collusion breaks down, there is a price war.
To limit competition, oligopolists often engage in
product differentiation.
When products are differentiated, it is sometimes
possible for an industry to achieve tacit collusion
through price leadership.
Oligopolists often avoid competing directly on
price, engaging in non-price competition through
advertising and other means instead.
20. ïź Some Oligopolistic Industries
2. Which of the following industries is not an oligopoly?
A) cigarettes
B) breakfast cereals
C) light bulbs
D) restaurants
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21. ïź Some Oligopolistic Industries
2. Which of the following industries is not an oligopoly?
A) cigarettes
B) breakfast cereals
C) light bulbs
D) restaurants
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22. TEST YOUR UNDERSTANDING
4. In an oligopoly:
A) there are a few sellers.
B) there are some barriers to entry.
C) firms recognize their interdependence.
D) all of the above are true.
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23. TEST YOUR UNDERSTANDING
4. In an oligopoly:
A) there are a few sellers.
B) there are some barriers to entry.
C) firms recognize their interdependence.
D) all of the above are true.
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24. TEST YOUR UNDERSTANDING
5. Game theory is commonly used to explain behavior in
oligopolies, because oligopolies are characterized by:
A) large profits in the long run.
B) either homogenous or heterogeneous products.
C) interdependence.
D) imperfect competition.
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25. TEST YOUR UNDERSTANDING
5. Game theory is commonly used to explain behavior in
oligopolies, because oligopolies are characterized by:
A) large profits in the long run.
B) either homogenous or heterogeneous products.
C) interdependence.
D) imperfect competition.
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