An overall introduction and analysis on Tinder. Inc.

1. Jing Leng (lengjing)

2. Product
1. Location based dating app
2. Matches people who swiped right on
each other anonymously
3. 50 million users, 196 countries, 10
billion matches.

3. ● Sep 2012: founded at Hatch Labs, IAC’s incubator
● June 2014: sexual harassment lawsuit by Wolfe,
Sean removed from CEO ‘s position
● Aug 2015: Sean Rad back as CEO
History
Sean Rad, Co-founder and CEO

4. Finance Info
● Evaluation: $1.2B? $1.6B?
● Monetization model: Tinder
Plus and ads.
● Revenues: $75M 2015

5. Secret Sauce
1. Solves the need
2. Effective UX: game-like, “double opt-
in”
3. Remarketing: hookup -> dating
“Tinder solves the biggest problem in humanity: that
you’re put on this planet to meet people."
-- Sean Rad, CEO of Tinder

6. Competition

7. Prediction
1. Continue to lead the competition
2. Possible pitfalls: quality of users
3. Strength: support from IAC

8. “I’ve gotten numbers on Tinder just by sending emojis,” says John.
“Without actually having a conversation—having a conversation via
emojis.”

9. Density
Experiment
By Jude Parker

10. Jing Leng (lengjing)

11. Secret Sauce - Marketing
1. Cold start: sororities and fraternities
2. Culture shift: hookup -> dating
3. Rigorously branding how Tinder helps
people establish long-term
relationship.

12. Jing Leng (lengjing)

13. How does the
density of an object
affect its ability to
float?

14. The Experiment

15. Tell the audience
what you expect to
happen...

16. Web
● Match.com,
Mobile
● Lorem ipsum dolor sit amet,
consectetur adipiscing elit
● Sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua
Competition

17. Notes
competitions: grindr, eHarmony, okCupid, Match.com