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1. B2B Marketing & Sales Trend for
2016

2. Introduction
Introduction
• 2017 is marked as the year of integration of sales and marketing.
• This year manifests the need to endorse the upcoming trend to help your organization expedite growth.
• So what trends should B2B sales and marketing teams brace?

3. Checkout the list below what are
the hottest trends in 2016
• 2016 is marked as the year of integration of sales and marketing.
• This year manifests the need to endorse the upcoming trend to help your organization expedite growth.
• So what trends should B2B sales and marketing teams brace?
Checkout the list below what are the
hottest trends in 2017 -

4. The assimilation of sales and
marketing tech sheaf:
From sales data in the CRM to central
content libraries with insights into
content utilization, 2016 will see team
solidifying their tool sets
The assimilation of sales and marketing tech sheaf:
From sales data in the CRM to central
content libraries with insights into
content utilization, 2017 will see
team solidifying their tool sets

5. CRM for engaging prospects
1) CRM for engaging prospects
For the engagement of prospects, maximum CRMs
consolidate content insights within their data.
2016 is the year of the customer and CRMs must line up with.

6. Marketing Automation Strategy
2) Marketing Automation Strategy
According to an online survey, companies are more likely to
use marketing automation platforms

7. Employee Advocacy
3) Employee Advocacy
73%
of salespeople use social
networks as part of their
sales process

8. Predictive Sales Analytics
4) Predictive Sales Analytics
Analytics-enabled teams report more
sales reps achieving individual quota

9. Prospecting & Sales Intelligence
5) Prospective and Sales Intelligence
Top-notch sales companies are more proficient at
understanding their prospect’s business challenges, as
compare to all others

10. Content-The means of productivity
6) Content – The means of Productivity
In order to expedite preeminent sales productivity, a process
to clean and manage content in a continuing fashion must be
advanced

11. Data Driven Decision
Data Driven Decision
Organizations are moving gradually
towards employing, using and
endorsing data in order to make
smarter decisions regarding their sales
process

12. Predictive Sales ProcessPredictive Sales Process
Sales organizations are more likely to deploy sales
analytics solutions. Analytics help sales teams report
on more authentic and actionable sales forecasts

13. The Significance of Content for SalesThe Significance of Content for Sales
Marketers with buyer-aligned content
are profited with double the revenue
attributed to their marketing efforts

14. Marketing AlignmentMarketing Alignment
There should be an alignment between sales and marketing for
a company to execute effectively

15. So let’s make 2016 count

16. About Blue Mail Media