9. From “Build this” to “How can
we measure success?”
• Declare!assumpUons!
• IdenUfy!constraints!!
• Understand!the!current!ecoQ
system!
• DemocraUze!the!product!
vision!
14. Lean is not about action, assumptions
or jumping to conclusions.
15. Lean is about
making things actionable.
• All!designed!elements!should!challenge!
assumpUons!
• Benchmark!success!with!measurable!
goals!
• Iterate!with!MVP!test!builds!and!assess!
feedback!
• The!idealized!design!thrives!and!adapts!
within!a!complex!system!