There is no individual or organization that wants to waste time, engage in unproductive actions, or test out 101 new platforms and apps. WE WANT TO GET IT RIGHT! Angela presents this powerful and easy to implement framework to guide your decisions and practices. Over 150 resources included in the presentation for you to get started.

1. Getting
R.I.G.H.T
Presented By
Angela Maiers
@angelaMaiers
Tuesday, December 9, 14

2. Tuesday, December 9, 14

3. HOW ABOUT YOU?
How do you feel about
using social media?
Are you currently actively
engaging in social media, if
so what channels?
Tuesday, December 9, 14

4. HOW ABOUT OUR
STUDENTS?
•96 % students w/access use SM
•75 % (K-12 graders) have at least
one social media profile
•68 % Increase (2-11) since 2010
•50 percent who use talk about ed-topics
and more specifically school
Tuesday, December 9, 14

5. Tuesday, December 9, 14

6. To Get Social Media RIGHT...
We must first get SOCIAL RIGHT.
Tuesday, December 9, 14

7. Tuesday, December 9, 14

8. Tuesday, December 9, 14

9. freedom real
centered
COLLECTIVE
network power
talk
WE
love
unity
freedom
like
SOCIAL
passion
people
customized
US
NnOeWw
conversations connections
realtime COMMUNITY
Tuesday, December 9, 14

10. We ARE the web
Tuesday, December 9, 14

11. RIG
eal
integrated
enerous
onor
ells OUR story
H
T
Tuesday, December 9, 14

12. Real
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13. “IRL”
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14. Welcome to the Community!
Text
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15. Tuesday, December 9, 14

16. REAL
TWO -WAY
CONVERSTATIONS
Tuesday, December 9, 14

17. Tuesday, December 9, 14

18. THIS IS ME!
Angela Maiers
Tuesday, December 9, 14

19. THIS IS WHAT I BELIEVE
Tuesday, December 9, 14

20. THIS IS MY MISSION
aka My Job, My Passion, My Calling
Tuesday, December 9, 14

21. THIS IS ME!
EVERYWHERE
angelamaiers
@angelamaiers
www.angelamaiers.com
Tuesday, December 9, 14

22. Tuesday, December 9, 14

23. Tuesday, December 9, 14

24. Tuesday, December 9, 14

25. Tuesday, December 9, 14

26. D
Tuesday, December 9, 14

27. Integrated
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28. Tuesday, December 9, 14

29. ANNOUNCEMENTS
INTEGRATE
INTEGRATE
INTEGRATE
CONFERENCES
EVENTS
NEWSLETTERS
REPORTS
EMERGENCIES
CANCELATIONS
EMAILS
UPDATES
REMINDERS
Tuesday, December 9, 14

30. There’s and APP for That!
• Confidential Global Marketing • 11/28/1
29 2
Tuesday, December 9, 14

31. WHAT ARE
WE DOING? WITH WHO? WITH WHAT? ENHANCE/
AMPLIFY?
Emergency
Notification
Parent
Event
? ? ?
• Confidential Global Marketing • 11/28/1
1.
2.
3.
30 2
PARENTS PHONE TREE
PARENTS
Teachers
Flyers
Emails
W.O.M
???
Tuesday, December 9, 14

32. CUSTOMIZED ALERTS and MESSAGES
Tuesday, December 9, 14

33. Tuesday, December 9, 14

34. Tuesday, December 9, 14

35. Tuesday, December 9, 14

36. Tuesday, December 9, 14

37. Tuesday, December 9, 14

38. Tuesday, December 9, 14

39. What tools does your community have access to?
• My child is in __ grade.
• My child has regular access to a computer at home with Internet access to support
academics. Yes - No
• I have access to email. Yes - No (If you answered no, please provide your name and
your child's, and we will provide hard copies of communications.
• I mostly access the Internet for school communications on my:
• Home computer
• Work computer
• Mobile device
• Other (please specify) _______
Tuesday, December 9, 14

40. Generous
Tuesday, December 9, 14

41. In Social Media...
You GIVE
before
You GET
Tuesday, December 9, 14

42. Tuesday, December 9, 14

43. 70 - 20 - 10
Targeted Tweeting
Tuesday, December 9, 14

44. SHARING GREAT CONTENT
BLOGS
ARTICLES
PICTURES
VIDEOS
TUTORIALS
TIPS Tuesday, December 9, 14

45. Tuesday, December 9, 14

46. Tuesday, December 9, 14

47. Tuesday, December 9, 14

48. HEAR
YOU MUST ME
TO
HELP ME.
Tuesday, December 9, 14

49. The Listening Stage
–What are people saying about your brand?
–What are the popular topics about your
brand?
–Who are the advocates, detractors and
influencers in your community/industry?
–Where are the conversations happening?
• Confidential Global Marketing • 11/28/1
2
48
Use Twitter’s search function &
other tools to find keywords
in hashtags, handles and
bios relevant to topic, company and event
Tuesday, December 9, 14

50. Command Center
Basics
Google Alert
TwitterSearch
Social Mention
Tuesday, December 9, 14

51. Establishment of Command Center
Twitter.com/
Search
• Confidential Global Marketing • 11/28/1
50 2
Google.com/
Alerts
Socialmention.
com
Tuesday, December 9, 14

52. Tuesday, December 9, 14

53. Tuesday, December 9, 14

54. How Does Your Brand Sound?
Hear?
See?
Feel?
Do?
Tuesday, December 9, 14

55. Honors
Tuesday, December 9, 14

56. Give Them A Front Row Seat
To Their Own Brilliance
Tuesday, December 9, 14

57. Tuesday, December 9, 14

58. Tuesday, December 9, 14

59. Tuesday, December 9, 14

60. Tuesday, December 9, 14

61. Tuesday, December 9, 14

62. Are you prepared to
AMPLIFY
the AWESOME?
Tuesday, December 9, 14

63. 62
Tuesday, December 9, 14

64. Always
Be Capturing
Tuesday, December 9, 14

65. Tells
“SOtUorRy”
Tuesday, December 9, 14

66. ARE
A
BRAND
STORY = YOUR BRAND
Tuesday, December 9, 14

67. IF YOU DON’T TELL YOUR STORY
SOMEONE ELSE WILL!
Tuesday, December 9, 14

68. Tuesday, December 9, 14

69. Tuesday, December 9, 14

70. Tuesday, December 9, 14

71. Tuesday, December 9, 14

72. Tuesday, December 9, 14

73. #washingtonhighspirit.
#EGHSMATTERS
Tuesday, December 9, 14

74. Tuesday, December 9, 14

75. Tuesday, December 9, 14

76. Tuesday, December 9, 14

77. 76
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78. Tuesday, December 9, 14

79. Tuesday, December 9, 14

80. 79
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81. 80
Tuesday, December 9, 14

82. RIG
eal
integrated
enerous
H
T
onor
ells OUR story
Tuesday, December 9, 14

83. YOU
MATTER
Tuesday, December 9, 14

84. SOCIAL: RIGHT
Tuesday, December 9, 14

85. online: resources angelamaiers.com
Tuesday, December 9, 14

86. One Way Two Way
#TMSHawkChat
Tuesday, December 9, 14

87. Re:sources
14 Great Facebook Groups Every Teacher should Know about
The Ultimate Guide to Facebook in Education
Teacher's Guide to Creating Facebook Groups for Students
Tuesday, December 9, 14

88. Re:sources
Tuesday, December 9, 14

89. Re:sources
• 10 Google Plus Communities Every Teacher Should Know about
• Excellent Teacher Tips on The Use of Google Plus in Education
• 20 Reasons Why You Should Be Using Google Plus
Tuesday, December 9, 14

90. Re:sources
7 Steps to Grow Professionally Using Twitter This Summer
10 Ways Teachers Can Use Twitter for Professional Development
10 Powerful Twitter Tools for Teacher's Professional Development
Tuesday, December 9, 14

91. Tuesday, December 9, 14

92. Go To:
@tonyvincent
Tuesday, December 9, 14

93. your:network
@angelamaiers
#edchat
#supchat
Tuesday, December 9, 14

94. Cybraryman:
Hashtags
Tuesday, December 9, 14