Got a business blog, or want to start one? Blogging and social media can be your most powerful tool. These tips will make your blog work harder for you.
How to Get Started in Social Media for Art League City
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Power Blogging: Make Your Business Blog Work Harder
1. Power Blogging:
Make Your Business Blog Work
Harder
Presented by Angela Booth: angelabooth.com
@angee
Writing Genii: writinggenii.com
Tuesday, 19 March 13
2. Where Are You Going?
Plot Your Route
⢠Decide on the results you want
⢠Create a blog description, and blogging plan
⢠Decide: who will blog, and how often
Tuesday, 19 March 13
3. Whoâs Your Blogâs
Audience?
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Tuesday, 19 March 13
4. Your Audience
⢠Create one or more personas (searcher,
buyer, investor...)
⢠Get input from all staff
⢠What questions does your audience ask?
⢠Questions = content
Tuesday, 19 March 13
5. Your Blog = Your Brand
⢠Your blog is a
publication
⢠Match your blogâs
âvoiceâ to your
brand: be
entertaining, playful,
informative,
ânewsyâ, formal...
⢠CHOOSE!
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Tuesday, 19 March 13
6. Think ACTION:
What Do You Want
Readers To Do?
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10. Promote Your Content
⢠Newsletter
⢠Primary site
⢠Social media
⢠Partners
⢠Advertising
⢠Publicity
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11. Be Loud, Be Proud
⢠Add âBLOGâ to your
primary siteâs
navigation (donât
hide it)
⢠Get subscribers
⢠Ask partners to
promote your blog
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12. Your Blog is Your
Customer Hub: Use It!
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13. Need more?
Contact Angela
Booth: get help
with your
blogging today.
Twitter: @angee
Website:
http://angelabooth.com/
Writing Genii:
http://writinggenii.com/
Tuesday, 19 March 13