A presentation linking Social Media to Sales in regards to the Sales Process as a whole and not just closing the deal.

1. Employer Outreach Sales Training Session Ms. Angela Adrar October 13th, 2009 LINKING ocial Media to ales Council of Governments

2. Agenda 9:00 am to 11:45am 9:00 am -10:15 am Part I The basics Link to Sales 10:25 am -11:15 am BREAK 10 11:25 am -11:45 am Part II Discuss Strategy ROI and metrics Getting Buy in BREAK 10 Part II conclusion Questions Evaluations 2 www.visualcv.com/angelaadrar

4. Better to ask than not to ask.

5. Respect people and time.

6. Help each other out.

7. 100% engagement

8. Contribute to add value

10. 5 www.visualcv.com/angelaadrar

11. ROTFL www.visualcv.com/angelaadrar 6 SM is central to our “social grooming” incentives, time and attention. OLD Social Grooming: (Robin) Dunbar’s number = 150 optimum social group size NEW Social Grooming TRENDS: SMS acronyms, poking, emoticons, status updates, 100s of followers, pics Twitter Posts = 140 characters Ideal You-Tube Video = 120 seconds. Average Sales pitch: 60 seconds < INFORMATION = > Attention to go round.

12. www.visualcv.com/angelaadrar 7 Don’ttakemywordforit. # 2 Best Selling Web Marketing Book. VIDEO

13. www.visualcv.com/angelaadrar 8 Whatproblemscan Social Media solvefor my team?

14. www.visualcv.com/angelaadrar 9 WhatproblemscanSocial Media solvefor my Clients?

15. www.visualcv.com/angelaadrar 10 #1 Internal Communication #2 Knowledge Sharing and Collaboration #3 Connecting Sales Reps and Experts SM 4 $alesTeams #4 Mapping Client Needs/Values #5 To work Smarter and be Prepared 08/08

16. www.visualcv.com/angelaadrar 11 Explore Prospective Clients Promotions Build loyalty Move leads Pipeline Conceptual SellingManage Knowledge Internally Benchmark Competition Gain VisibilityShare Manage KnowledgeFindabilityPolls and Surveys Collaborate MapResearch

17. 12 World’s largest environmental charity organization Founded in 1961 “They can take actions via our advocacy network, donate, get RSS feeds, post banners on their social pages, view WWF videos and photos, and start discussions. We also invite them to take polls and comment on our stories so we can learn about what they find relevant and important.” -- Sarah Desilets, Social Networking Outreach http://mashable.com/2009/06/24/wwf-profile/ NGOs are harnessing the Power of User-Generated Content.

18. www.visualcv.com/angelaadrar 13 [DON’T] Sort of Congress is harnessing the Power of micro-blogging. 158 members of Congress Twitter (60% GOP)

19. www.visualcv.com/angelaadrar 14 In Social Media…”All products are like tampons. People don’t want to hear about them.” – Josh Bernoff

20. www.visualcv.com/angelaadrar 15 Traditional Sales Strategy Will you DANCE? Social Media Sales Strategy

21. www.visualcv.com/angelaadrar 16 Social Media Action Plan Worksheet Exercise 10-15 minutes

22. www.visualcv.com/angelaadrar 17 Conclusion Communicate about communicating and communicate about not communicating too. Once you have your strategy build your online legacy internally or externally, react fast, and don’t be afraid to accept the dance, Experiment moderately and make changes where needed. You’ll have fun too.

23. www.visualcv.com/angelaadrar 18 Thank you for your time. Questions??? USBs/Evaluations Contact : Angela Adrardancingsparrow@gmail.com Find me on LinkedIn Twitter: DancingSparrow