1. RWA Nationals 2012 Spotlight

2. Introduction

3.  Harlequin’s digital-first imprint
 First books published in June 2010
 2-4 digital releases a week
 Special projects
 Publication in digital, audio w/print potential
 5-8 % acceptance rate

4.  Higher digital royalty
 No DRM
 Worldwide/all rights
 Faster speed to market
 Wider array of editorial content
 Shorter contract term
 No advance

5. • Dedicated editorial support
• Assistance and feedback on marketing plans
• An enthusiastic, professional, knowledgeable
and responsive team
• Continued marketing opportunities
• Cross promotion on Harlequin.com and in
Harlequin newsletters
• Continued workshop opportunities
• Professional covers

6.  Team leaders: Farah Mullick, Malle Vallik, Angela James
 Editorial: Carrie Holden
 Marketing: Tara Stevens, Melissa Anthony
 Retail: Aideen O’Leary-Chung, Josh Kerbel, Julie Forrest, Carly
Chow
 Website: Eleanor Elliott
 Production: Jenny Bullough, Brendan Flattery, Amy Wilkins
 Acquisitions: Stephanie Doig
 Community: Jayne Hoogenberk
 14 editors, 14 copy editors
 Social media & other support: Rhonda Helms, Mallory Braus
 Cover copy: Andrea Kerr, Alison Dasho, Jeff Seymour
We are looking to expand!

7. Where we’ve been, where we are, where we
we’re going

8. Past
Editorial, Global, Marketing

9.  Accepted all adult commercial fiction
genres
 Small editorial staff
 4-6 books released/week

10.  Developing author branding
 Making miniseries more prominent

11.  Developing author branding
 Making miniseries more prominent

12.  Genre Promotions:
◦ Steampunk week
◦ Fantasy week
◦ Romantic suspense week
 Exclusive collections by our top authors
◦ Contemporary holiday romance
◦ Male/male holiday romance
◦ Paranormal holiday romance
◦ Steampunk holiday romance

13.  Digital only
 No foreign sales

14. Present
Editorial, Global, Marketing

15.  Adult fiction genres (except inspirational)
 Romance and non-romance
 All heat levels
 15,000 words +
 Previously published work

16.  Contemporary romance
 Paranormal romance
 Romantic suspense
 Erotic romance

17.  Contemporary romance
 Romantic suspense
 Mystery

18.  265 contracted authors
◦ 30 % debut
 Over 2/3 multi-book contracts or multiple
contracts

21. Continue establishing consistent looks for connected editorial
and develop author brand

22.  Consumer Promotion:
• Traditional print and digital advertising: print ads, email marketing, on-site
promotions, affiliate marketing, search engine advertising, and banner ads.
• Strong presence at reader and author conferences.
 Social Media:
• A coordinated social media plan is created across the Carina Press blog,
Facebook and Twitter and utilizes the energy and enthusiasm of the Carina
Press team, editors and authors.
• Integration of initiatives across social properties of the Harlequin brand, Carina
authors and other potential partners to expand our digital footprint.
 Empowering and Supporting Authors
• Provide training in social media and marketing, brand awareness, website
design, self-editing and other topics.
• Provide marketing materials such as banner ads and postcards.
• Harlequin’s author portal and concierge service

23. Individual Titles Genre Variety

24. Example: July 2012

26. Harlequin Seasonal
and Genre Campaigns
Harlequin Digital Properties
& newsletters

27. "Dryden manages to pull off in this super sexy little story what many authors struggle to do
in novels twice its size… With BDSM erotica all the rage right now, it's a pleasure to find a
story that's a perfect example of how good these books can be when crafted by a talented
author." - RT Editor on The Theory of Attraction
“With its small-town setting, older protagonists, and lack of tiny children, Boomerang Bride
reminds me of some of my preferred authors and books in the SuperRomance line, but its
added length allows it to have a strong secondary romance as well.”
- Grade B, Dear Author on Boomerang Bride
"Highly recommended for romantic suspense fans, especially those who like stories with
complex relationships." — Library Journal on Danger Zone

28. “Please accept my compliments on doing a Pride Month
promotion. Now I know the idea is to sell more books - but
you people do it with such class. This is a wonderful thing
that you have done and I just want you to know that there are
people out here who really, really appreciate it!”

30. Truly a global publisher
 114 markets
 34 languages
 5 joint ventures
 10 wholly-owned subsidiaries
 10 licensees
 90 export markets

36. Future
Editorial, Global, Marketing

37.  Further targeting of specific genres
 Special projects
 Scheduling more connected editorial from
individual authors
 Updated submission guidelines

38.  Increase level of Carina marketing support including:
o Social Media: Connect with readers through the touch points they
prefer and foster authentic two-way relationships
o Aggressive external advertising
o Digital Sampling
o Digital Partnerships (mass/niche)
o Conference and Industry promotion
o Increased cross-promotion on Harlequin digital properties
 Increase level of Carina Press PR
 Continue to:
o Build Carina awareness and promotion on 3rd party vendors
o Exclusive collections by our top authors
o Provide solid promotional support for Carina authors

39.  Increased utilization of print and foreign
rights
 Continued uptake of Carina Press titles
through Harlequin international businesses

44. Not a top author? We still build you.
Fiona Lowe

45. New authors receive support too

46. Peer support

47. Harlequin author portal

48. Behind the scenes dedication

54. www.carinapress.com
@CarinaPress
http://Facebook.com/CarinaPress
How to find us

55.  Visit www.carinapress.com for
guidelines and FAQs
 Full manuscript and synopsis
To submit

56. Questions