The document outlines plans and strategies for the Coordinating Secretariat of Agribusiness and Youth Empowerment Group (CASON) to build a strong brand, promote Nigerian agriculture, establish partnerships and sponsorships, and create an annual agricultural event to encourage investment and policy changes in the Nigerian agricultural sector by December 2012 and January 2013. Specific action items are listed along with suggested strategic partnerships, potential sponsors, and a membership and fund raising target through 2015.

1. CASON: IDEAS FOR TODAY
AND TOMORROW
BY
SOTONYE ANGA
COORDINATOR, AGRIBUSINESS AND YOUTH
EMPOWERMENT GROUP

2. GET STARTED
S/N WHAT WE NEED TO DO WHEN
1 PROVIDE SECRETARIAT DEC 2012
FOR CASON
2 APPROVE BRAND DEC 2012
IDENTITY/LOGO
3 PRINT CARDS, DEC 2012
LETTRHEADS, RECEIPTS
AND OTHER STATIONERIES
4 CREATE CASON WEBSITE DEC 2012/JAN
2013

3. WHERE WE SHOULD FOCUS
• BUILD A STRONG BRAND AND IMAGE FOR CASON.
• USE EVERY OPPORTUNITY TO CREATE VISIBLITY FOR CASON.
• PROMOTE, IMPROVE AND STRENGHTEN NIGERIAN AGRICULTURE.
• ENCOURAGE INVESTMENTS INTO NIGERIA’S AGRICULTURAL SECTOR.
• POSITION CASON AND LET IT BE VISIBLE IN HIGH PLACES SO AS TO BE
ABLE TO DIRECT POLICIES TO FAVOR AGRICULTURE IN NIGERIA.
• IDENTIFY CRITICAL CHALLENGES FACING NIGERIA’S AGRICULTURE .
• DESIGN SOLUTIONS FOR THE CHALLENGES BY MAKING THEM THE FOCUS
OF OUR ADVOCACY UNTIL CHANGE HAPPENS.
• ESTABLISH AN ANNUAL AGRIC EVENT THAT WILL CREATE A PLATFORM
FOR NIGERIAN GOVERNMENT, DECISION/POLICY MAKERS AND
AGRIBUSINESS PEOPLE TO INTERRACT FOR THE ADVANCEMENT OF THE
NIGERIAN AGRIC ULTURAL SECTOR.
• CREATE LINKAGES/COOPERATION WITH OTHER AGRICULTURAL
ASSOCIATIONS IN NIGERIA.

4. SUGGESTIONS FOR ANNUAL EVENT
NIGERIAN AGRIBUSINESS FORUM (NAF)
NATIONAL AGRICULTURAL SUMMIT (NAS)
NIGERIAN AGRIBUSINESS SUMMIT (NAS)

5. MEMBERSHIP GROWTH 2012 - 2015

6. STRATEGIC PARTNERSHIPS
• MINISTRY OF AGRICULTURE AND RURAL
DEVELOPMENT.
• USAID
• FAO
• EMRC
• IFC
• UNDP
• BILL AND MILLINDA GATES FOUNDATION
• IITA
• OTHER GLOBAL AGENCIES THAT SUPPORT
AGRICULTURE.

7. SPONSORSHIP
• FIRST BANK PLC
• UNION BANK PLC
• STANBIC BANK PLC
• UBA BANK PLC
• MTN FOUNDATION
• TONY ELUMELU FOUNDATION
• DANJUMA FOUNDATION
• UTC
• OKOMO OIL PLC
• PRESCO PLC

8. VALUE FOR SPONSORS
CREATE BENEFITS AND VALUE FOR OUR
CORPORATE SPONSORS.
GIVE THEM A REASON TO PUT THERE MONEY
INTO CASON.

9. FUND RAISING TARGET