Cola Wars Spring2008 Tigers

Cola Wars Continue: Coke and Pepsi in 2006 Presented by: Tigers Team Spring 2008

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

History of Pepsi ,[object Object],[object Object],[object Object],[object Object],[object Object]

History of Coca-Cola ,[object Object],[object Object],[object Object],[object Object]

Industry Profitability: Porter’s Five Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Porter’s Five Forces (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Porter’s Five Forces (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concentrate Business vs. Bottling Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concentrate Business vs. Bottling Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concentrate Business vs. Bottling Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bottler Consolidation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affects on Industry’s Profits ,[object Object],[object Object],[object Object]

Affects on Industry’s Profits (Cont.) ,[object Object],[object Object]

Sustaining Profits ,[object Object],[object Object]

U.S. Liquid Consumption Trends

Cola Wars Spring2008 Tigers

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