This document discusses using social media for project success. It notes that project managers spend 75-90% of their time communicating. Social media can help by facilitating information sharing and turning communication into an interactive dialogue. However, organizations face challenges in getting people to regularly use social media and integrating it into business processes while addressing security, privacy and wasted time concerns. Case studies show how tools for faster file sharing, collaborative problem solving and knowledge sharing helped improve productivity at an Australian company and coordinate a global event. The document encourages having a clear vision, game plan and being social to make social media work for projects.
5. Pop Quiz!
How much time does the typical project manager
spend communicating both formally and
informally?
a) 40-60%
b) 50-70%
c) 60-80%
d) 75-90%
Answer: 75-90%!!!
15. Recap…
Web 2.0
Applications that facilitate information sharing or have a
user centric focus i.e. User-generated content.
Social Media / Social Software
The use of web-based and mobile technologies to turn
communication into an interactive dialogue
Social Networking
Building and reflecting of social networks or relations
amongst people
Enterprise 2.0
The use of social software within the company, between
the company and their partners or customers
Source: Yianni Achele, Jacobs Information Management
22. The Challenges
Challenge Possible Solution
“Getting people to use them so
regularly it becomes second-nature,
just the instinctive way we
communicate. “
Create a set of rituals and emphasize
(repeatedly) the importance of these
tools.
Integrate into standard business
process (just like email)
Security/privacy concerns Find the appropriate tool that fits your
company privacy & security policies
Users wasting time on these tools
being social
Set clear guidelines on acceptable
use
Not as personalised as we would like
it to be
Find the appropriate tool that fits your
requirements and/or allows
customisation
23. Write it down…
What’s one challenge
that you’re currently
facing with social
media in your
company?
24. Case Study: Pact Group
The
Challenge
The Solution The Result
Over 70 sites
throughout
Australia & New
Zealand =
communication
breakdown!
• Faster file
sharing
• Collaborative
problem solving
• Knowledge
sharing
=
Improved
productivity!
Source: http://technorati.com/social-media/article/australian-companies-using-social-business-to/
25. Case Study: Earth Hour
The
Challenge
The Solution The Result
Facilitating global
implementation of Earth
Hour in 152 countries
8 staff, answering
questions for 500+
volunteers
Capture event when
power is off for 60 mins!
For more than 50% of
participants English is
not primary language
• Tool available in 23
languages
• Self-populating
database
• Knowledge & file
sharing
• Mobile access
during 60-min
downtime
=
Significant time
savings
Powerful
26. How Can It Work For You?
Have a clear vision –
what’s your WHY?
Have a game plan
Don’t forget to BE
SOCIAL!
27. Write it down…
What’s one action
that you can take
tomorrow towards
being more successful
with social media in
your projects?
28. Case Study: Flash Mob
The
Challenge
The Solution The Result
6 weeks from idea to
execution
Create choreography
Coordinate regular
weekly training and
rehearsals
Acquire volunteers and
resources
No $$
Portable sound system
• 35 dancers
• Original choreo
• Music remixed
specifically for the
event
• Makeshift sound
system you wouldn’t
believe
=
Incredible experience
that brought joy to
many people and
changed lives
You are now looking at your next project manager or team member.
Knowledge used to be precious, and kept by the sole knowledge expert that everyone would go to.
Knowledge experts share freely. Viewed as knowledgeable by the amount of knowledge you share, the quality of information, and how freely it is available.
The Challenge: over 70 sites throughout Australia, New Zealand and Asia. Breakdown in communication between those sites.The Solution: Chatter, which is Salesforce's internal social networking tool. They have over 600 of their 3,500 employees currently using the service, and hope to extend this to 1,000 by June.The Result: improved productivity through faster file sharing, collaborative problem solving and knowledge sharing.