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CSR Role in Brand Positioning
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Brand and Brand positioning ,[object Object],[object Object],[object Object]
How to achieve that???   A company can positively influence  the perceptions through enlightened  strategic actions. ,[object Object]
Live Example The Oberoi Group’s STEP Program
Systematic Training & Education Program (STEP) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contribution to the community… ,[object Object],[object Object],[object Object]
Achievements….. ,[object Object],[object Object]
Conceived, designed & developed by Anees Haider Zaidi June 2009

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CSR Role In Brand Positioning