1. Mobile Computing
- Aneesh Zutshi

2. What is a Mobile Computing?
CPU
Storage
Wireless Connectivity
Mobile OS
Smart Phones
Tablets GPS, Location Based
Services

3. Operating Systems
Programmed in Programmed in
C, C++, Objective-C C, C++, Java

4. Operating Systems
Programmed in C++
Partnership with Nokia
Developed by Accenture for
Nokia

5. App Market
All operating systems provide open platforms for the
development of applications. These are openly sold through
App Markets set up by each of the major operating system
providers. Typically 30% of the transaction value is charged as
commission.

6. Considerations for Mobile Apps
 Mobility – Using GPS, weather, traffic updates
 Data Storage
 Memory
 Energy
 Screen Size
 Input Methods – least button use
 Transfer Rates
 Simple, easy to use designs
 Message Latency
 Bandwidth Usage
 Wireless Security

7. Types of Mobile Applications
 Browser Based
 Through mobile’s web browser
 Coded with the use of a markup language (eg. Html)
 Native Applications
 Own runtime environment for execution
 Directly interacts with the OS
 Highly interactive applications

8. Types of Mobile Apps
 As mobile devices are being carried by a large number
of users throughout the day, mobile apps can deliver a
variety of services that PC based softwares can’t, thus
providing immense economic opportunities for
developers.
 Mobile Gaming
 Mobile Banking
 Document Reading, writing, presentation
 Noting Accounts
 Social Networking
 Mobile News
 Location Based Services

9. Spotify
- Listen to Radio and Unlimited Music on
your Mobile Device
- Search and Download unlimited Mp3 on
your mobile device
- Open Application platform for application
developers
Cost: € 7 per month for mobile, free for desktops

10. • 20 million users
• Mobile Social Network
• Users “Check into” places like
clubs, restaurants, bars
• Leave Reviews, Messages, and upload photos
for others
• See deals and offers through tie-ups with other
companies like livingsocial, groupon
• See where your friends
• Has some similarities to Google Latitude
The Problem?
It still doesn’t have a viable business
model

11. • Free
• Up to Date
• Dented business
of GPS device
vendors
Limitations:
• Needs wireless
internet
• No offline cache
Alternatives:

12. • Owned by Facebook with 100
million users
• Click Photos
• Use in built filters to enhance
images
• Share the images with friends
over all major social networks
like facebook, twitter, tumblr
Also struggling with a profitable
business model

13. • Special equipment in partner stores detects mobiles with the app
installed
• Users get rewards, offers, deals, just by
• Walking into affiliated stores
• Scanning product barcodes
• Purchasing products
• It earns commission for each time a customer performs any of the
above actions.

14. • A social network revolving around sports and TV serials
• Users check into their favourite serials, and can share and chat with
others watching the same serials.
• They receive gift vouchers, virtual stickers, points and discounts.

15. Museum Guide Apps
• Some Museums have started replacing
physical maps with mobile apps based
maps
• Location Based Features work like a GPS
showing routes to interesting attractions.
The American Museum of
Natural History app points the
way to an attraction.

16. Smartphone Application For Real-time Collection
And Delivery Tracking
The software can record all items delivered or collected, select a tracking
status, capture the proof of delivery or collection, take photos when an
exception happens. All information is then uploaded automatically to the Data
Centre to be published on the web within minutes after the item has be
delivered or collected.
• Devices with a Barcode scanners, RFID may be more useful for more
advanced applications instead of manual entry of package IDs

17. Digital Menu System for
Restaurants