BNI 10 Minutes - "Local Internet Marketing, and the decline of Yellow Pages"

1. Local Internet Marketing and the decline of Yellow Pages

2. Consumers and SME businesses Look for a local supplier of products and services Convenience Service Reputation & accountability Price Support local companies

3. When was the last time you used these?

4. People are looking online More information More sources More quickly More up-to-date and….. Use of all printed information sources is declining : telephone directories, business & trade ‘bibles’, train timetables etc

5. Who are good referrals? Companies that traditionally advertised in Yellow Pages Recently referral requests Self Storage Cosmetic Surgeons and Dentists Heating and Ventilation Car/van hire Fencing supplier I will help them get ‘local’ leads from the internet

8. Three chances to be found ! Organic results Local business results Sponsored links But it doesn’t happen by chance!!! (That’s the ‘Why’)

9. WSI Delivers Site optimisation Local keywords and content Local links Local paid advertising campaigns Google Adwords, Facebook Geo-targetted – searchers within defined area Google Spaces / Google Maps Registration and optimisation Visitor Tracking and Analysis

10. Some ‘Typical’ Clients Cheshire Cocktails SEO – Chester, Manchester, Liverpool Manchester Cosmetic Surgeon Google & Facebook Ads – 25 mile radius M/Cr Google Maps entry Wall-Lag (loft and cavity wall insulation) SEO – Chester, Mold, North Wales….

11. WSI 10 Minutes Who are good referrals? Local ‘off-line’ advertisers Occasional or distress purchases Why? Need to be found online ‘locally’ How can I help them? Use the most appropriate tools to make it happen ‘No commitment’ initial review meeting

12. Possible Referrals Private Medical Heating Contractors Garage Doors Hotels Tiles & Flooring Vets etc… Double Glazing Security Systems Office Cleaning Self Storage Health Spas Landscaper etc…