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The magic of web marketing
- 1. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 1 of Web Marketing1
- 2. The Magic of Web Marketing Video Of Noah Kalina WiltsWebDesign.co.uk 2 2
- 3. The Magic of Web Marketing Noah Kalina 22.3m views on YouTube in 5 years WiltsWebDesign.co.uk Now that’s the magic of web marketing 3 3
- 4. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 4 of Web Marketing4
- 5. The Magic of Web Marketing • Introduction • Size does matter • The Right Site WiltsWebDesign.co.uk • Conversion, Conversion, Conversion • Where the traffic comes from 5 5
- 6. The Magic of Web Marketing 6.5 Bn 1.5 Bn WiltsWebDesign.co.uk 43m 6 6
- 7. The Magic of Web Marketing Users 70% 0f pop. 45 42.7m 40 41.3m 36.7m 35 35.8m 26% of pop. 33.6m 30 30.9m 26.7m 25 WiltsWebDesign.co.uk 22.5m Users 20 17.7m 15 15.4m 10 5 0 2000 1 2 2002 4 3 2004 6 5 2006 8 7 2008 Source ¦ Internet World Stats 9 10 7 7
- 8. The Magic of Web Marketing £88 Bn £121 Bn WiltsWebDesign.co.uk £140Bn 8 8
- 9. 140 The Magic of Web Marketing 120 121 100 80 88 60 64.3 WiltsWebDesign.co.uk £ Bn 40 46.6 29.8 20 20.4 0 Source IMRG 2005 2006 2007 2008 2009 2010 9 9
- 10. The Magic of Web Marketing PC Laptop Netbook iPad iPhone WiltsWebDesign.co.uk Smart Phone WiFi 3G 4G 10 10
- 11. The Magic of Web Marketing WiltsWebDesign.co.uk 11 11
- 12. The Magic of Web Marketing Is your business ready? Do you have • Phone systems in place to deal with calls? WiltsWebDesign.co.uk • People to deal with enquiries? • Stock to deal with uplift in orders? • Logistics in place to deliver on new orders? • Cashflow to meet increased demand? 12 12
- 13. The Magic The Magic of Web Marketing WiltsWebDesign.co.uk 13 of Web Marketing13
- 14. The Magic of Web Marathon Web Marketing is a Marketing WiltsWebDesign.co.uk 14 14
- 15. This is a Sprint The Magic of Web Marketing WiltsWebDesign.co.uk 15 15
- 16. The Magic of Web Marketing What is “Marketing”? WiltsWebDesign.co.uk 16 16
- 17. The Magic of Web Marketing If you paint a sign saying: “Circus coming to Town this Sunday” – that’s Advertising If you paint the sign on the back of an elephant and walk it through town – that’s a Promotion If the elephant walks through the Mayor’s flower bed – that’s Publicity WiltsWebDesign.co.uk If you can get the Mayor to laugh The Circus is Coming to about it – that’s PR Town And if you planned the whole thing – that’s Marketing!! 17 17
- 18. The Magic of Web Marketing 4 Ps of Marketing 7 Product Place Price Promotion ----------------- WiltsWebDesign.co.uk People Process Physical Environment 18 18
- 19. The Magic of Web Marketing I don’t think my How do I get website’s more people to working for me, visit my website? what can I do? WiltsWebDesign.co.uk 19 19
- 20. The Magic of Web Marketing How is your website performing right now? WiltsWebDesign.co.uk 20 20
- 21. The Magic of Web Marketing • How many visitors does your site attract? • What do they do whilst they are there – How many pages do they look at? – How long do they spend on the site? WiltsWebDesign.co.uk – How does this compare against the targets set for the site? – How many conversions occur? • Sales • Email contact • Subscription • Calls 21 21
- 22. The Magic of Web Marketing WiltsWebDesign.co.uk 22 22
- 23. The Magic of Web Marketing Dashboard WiltsWebDesign.co.uk 23 23
- 24. The Magic of Web Marketing Traffic Sources WiltsWebDesign.co.uk 24 24
- 25. The Magic of Web Marketing Keyword Effectiveness WiltsWebDesign.co.uk 25 25
- 26. The%Magic of Web Marketing Low conversion - then let’s look at your site WiltsWebDesign.co.uk 26 26
- 27. The Magic of Web Marketing The right WiltsWebDesign.co.uk 27 site 27
- 28. The Magic of Web Marketing • Download quickly (3 – 5 seconds) • Keeps people happy WiltsWebDesign.co.uk • Keeps Google happy 28 28
- 29. The Magic of Web Marketing Navigation • Simple • Logical • Intuitive WiltsWebDesign.co.uk 29 29
- 30. The Magic of Web Marketing “Mystery Meat Navigation – SH Marketing WiltsWebDesign.co.uk 30 30
- 31. The Magic of Web Marketing “Mystery Meat Navigation – Davide Cernuschi WiltsWebDesign.co.uk 31 31
- 32. The Magic of Web Marketing WiltsWebDesign.co.uk 32 32
- 33. The Magic of Web Marketing Your words need to be aimed directly at your site visitor - they need to be punchy and compelling • WHY? Visitors don’t read – they scan Visitors need to “get it” almost instantly WiltsWebDesign.co.uk Visitors need to know you can meet their needs Visitors need to know WHY they should use you Visitors need to TOLD what to do 33 33
- 34. The Magic of Web Marketing WiltsWebDesign.co.uk 34 34
- 35. The Magic of Web Marketing Google Search – Printers Wiltshire, PPC 3 options. WiltsWebDesign.co.uk Local 35 35
- 36. The Magic of Web Marketing WiltsWebDesign.co.uk 36 36
- 37. The Magic of Web Marketing WiltsWebDesign.co.uk 37 37
- 38. The Magic of Web Marketing Improving Conversion - Good Ensure that your pages • Have a goal • Load Quickly WiltsWebDesign.co.uk • Provide customer focused information - Them not me - Benefits not features (W.I.T.F.M) 38 38
- 39. The Magic of Web Marketing Improving Conversion - Good A – Grab their ATTENTION I – Generate an INTEREST WiltsWebDesign.co.uk D – Build the DESIRE A – Promote the ACTION 39 39
- 40. The Magic of Web Marketing Ensure that your pages • Have a goal • Load Quickly • Provide customer focused information - Them not me - Benefits not features (W.I.T.F.M) WiltsWebDesign.co.uk • Sell Your business to your customers [ USP ] • Clearly defined actions - Call Now - Click to Buy - Click for more info 40 40
- 41. The Magic of Web Marketing Test Measure WiltsWebDesign.co.uk Feedback 41 Test 41
- 42. The Magic of Web Marketing Improving Conversion – Testing Options • Landing Pages • Compelling Copy • Where visitors click WiltsWebDesign.co.uk • What people do when on your site • Talk to people who are on your site • Run surveys • Usability Tests 42 42
- 43. The Magic of Web Marketing Improving Conversion - Landing Pages Google Website Optimizer WiltsWebDesign.co.uk 43 43
- 44. The Magic of Web Marketing Improving Conversion – Compelling Copy Be Brave • Prices, increase, decrease, odd pence • Free Trials • BOGOF Be Bold WiltsWebDesign.co.uk • BNPL • Pay for 10 get 12 EXPERIMENT • First one free / Second one free • Increase Prices • Standard Version / Premium Version 44 44
- 45. The Magic of Web Marketing Improving Conversion – Compelling Copy • Trial different offers • Add a guarantee – be brave • Add testimonials WiltsWebDesign.co.uk • Try BOLD • Try Italics • Try Highlighting • Try hand drawn annotation 45 45
- 46. The Magic of Web Marketing Improving Conversion – Compelling Copy WiltsWebDesign.co.uk Above the fold 46 46
- 47. The Magic of Web Marketing Improving Conversion – Usability WiltsWebDesign.co.uk 47 47
- 48. The Magic of Web Marketing Great conversion % - then let’s look building visitor numbers WiltsWebDesign.co.uk 48 48
- 49. The route to your website The Magic of Web Marketing WiltsWebDesign.co.uk 49 49
- 50. The Magic of Web Marketing Search Marketing WiltsWebDesign.co.uk 50 50
- 51. Get Found The Magic of Web Marketing WiltsWebDesign.co.uk 51 51
- 52. The Magic of Web Marketing Search Engine Optimisation (SEO) Understanding the words and phrases that potential customers will use when they are using a search engine to locate a service WiltsWebDesign.co.uk and ensuring that those words and phrases are built in to your Website in the places that the search engines look 52 52
- 53. The Magic of Web Marketing www.google.com/places WiltsWebDesign.co.uk 53 53
- 54. The Magic of Web Marketing WiltsWebDesign.co.uk www.google.com/places 54 54
- 55. The Magic of Web Marketing www.google.com/merchants WiltsWebDesign.co.uk www.google.com/places 55 55
- 56. The Magic of Web Marketing WiltsWebDesign.co.uk 56 56
- 57. The Magic of Web Marketing WiltsWebDesign.co.uk Probably the greatest marketing opportunity known! 57 57
- 58. The Magic of Web Marketing WiltsWebDesign.co.uk 58 58
- 59. The Magic of Web Marketing WiltsWebDesign.co.uk 59 Email Marketing 59
- 60. The Magic of Web Marketing Why Email Marketing? • Build Loyalty • Remind former clients that you are still around WiltsWebDesign.co.uk • Advise clients of full range of services • Provide easy access to latest – news/advice/offers 60 60
- 61. The Magic of Web Marketing Get Emailing It’s Not WiltsWebDesign.co.uk Expensive 61 61
- 62. The Magic of Web Marketing Get Emailing It’s WiltsWebDesign.co.uk Effective 62 62
- 63. The Magic of Web Marketing WiltsWebDesign.co.uk 63 63
- 64. The Magic of Web Marketing WiltsWebDesign.co.uk 64 64
- 65. The Magic of Web Marketing Viral Marketing’s free…..pst pass it on WiltsWebDesign.co.uk 65 65
- 66. The Magic of Web Marketing • Get other people to do your marketing for you • It’s free WiltsWebDesign.co.uk • Give them something in return if possible 66 66
- 67. The Magic of Web Marketing WiltsWebDesign.co.uk 67 67
- 68. The Magic of Web Marketing Susan Boyle’s Britain’s Got Talent Audition WiltsWebDesign.co.uk 68 68
- 69. The Magic of Web Marketing WiltsWebDesign.co.uk 69 69
- 70. The Magic of Web Marketing 2nd most searched site on the internet WiltsWebDesign.co.uk 70 70
- 71. The Magic of Web Marketing 4bn videos watched every day WiltsWebDesign.co.uk 71 71
- 72. The Magic of Web Marketing 60 hours of new content uploaded every WiltsWebDesign.co.uk minute 72 72
- 73. The Magic of Web Marketing YouTube clips now incorporated in WiltsWebDesign.co.uk Google Search results 73 73
- 74. The Magic of Web Marketing Your Video WiltsWebDesign.co.uk 74 74
- 75. The Magic of Web Marketing Your Video WiltsWebDesign.co.uk 75 75
- 76. Get Networking The Magic of Web Marketing WiltsWebDesign.co.uk 76 76
- 77. The Magic of Web Marketing • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets WiltsWebDesign.co.uk • Relative low cost of entry • Possible high return 77 77
- 78. Average age distribution across social network sites The Magic of Web Marketing 25% 19% 18% 15% 10% WiltsWebDesign.co.uk 9% 3% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner 78 78
- 79. The Magic of Web Marketing Social Media is the No. 1 WiltsWebDesign.co.uk online activity 79 79
- 80. The Magic of Web Marketing 2/3rds of the Global Internet population visit WiltsWebDesign.co.uk Social Networks 80 80
- 81. The Magic of Web Marketing 10% of all internet time is spent on Social WiltsWebDesign.co.uk Networks 81 81
- 82. The Magic of Web Marketing www.facebook.com WiltsWebDesign.co.uk 82 82
- 83. The Magic of Web Marketing If Facebook was a country it would be 1/ China 2/ India 3/ Facebook – 850m WiltsWebDesign.co.uk 4/ USA 83 83
- 84. The Magic of Web Marketing Adds 1/2m users every WiltsWebDesign.co.uk day 84 84
- 85. The Magic of Web Marketing 5bn minutes spent on WiltsWebDesign.co.uk Facebook EVERY day 85 85
- 86. The Magic of Web Marketing 1bn • web links • news stories WiltsWebDesign.co.uk • blog posts shared each week 86 86
- 87. The Magic of Web Marketing Facebook now has a greater WiltsWebDesign.co.uk share of the internet than 87 87
- 88. The Magic of Web Marketing WiltsWebDesign.co.uk 88 Business Networks 88
- 89. The Magic of Web Marketing WiltsWebDesign.co.uk 89 89
- 90. The Magic of Web Marketing Over 150 million registered professional WiltsWebDesign.co.uk users in more than 200 countries 90 90
- 91. The Magic of Web Marketing More than 2m companies have a Linkedin WiltsWebDesign.co.uk Company Page 91 91
- 92. The Magic of Web Marketing Adds 1m new members WiltsWebDesign.co.uk every 12 days 92 92
- 93. The Magic of Web Marketing WiltsWebDesign.co.uk 93 93
- 94. The Magic of Web Marketing • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience WiltsWebDesign.co.uk • Helps keep your clients updated 94 94
- 95. The Magic of Web Marketing When you have something to sell When you have something new to offer When something changes WiltsWebDesign.co.uk When you have some news When you have something to say 95 95
- 96. The Magic of Web Marketing www.blogger.com WiltsWebDesign.co.uk www.wordpress.com 96 96
- 97. The Magic of Web Marketing WiltsWebDesign.co.uk 97 97
- 98. The Magic of Web Marketing WiltsWebDesign.co.uk 98 98
- 99. The Magic of Web Marketing WiltsWebDesign.co.uk 99 99
- 100. The Magic of Web Marketing TWITTER WiltsWebDesign.co.uk 100 100
- 101. Twitter The Magic of Web Marketing WiltsWebDesign.co.uk 101 101
- 102. The Magic of Web Marketing • Easy to use • Easy way to keep in touch WiltsWebDesign.co.uk • A way to reach potentially large market • Short sharp communication tool 102 102
- 103. The Magic of Web Marketing WiltsWebDesign.co.uk 103 103
- 104. What’s on the Horizon? The Magic of Web Marketing WiltsWebDesign.co.uk 104 104
- 105. The Magic of Web Marketing WiltsWebDesign.co.uk Location Marketing 105 105
- 106. The Magic of Web Marketing WiltsWebDesign.co.uk 106 106
- 107. Get Real – Augmented Reality The Magic of Web Marketing WiltsWebDesign.co.uk 107 107
- 108. The Magic of Web Marketing WiltsWebDesign.co.uk 108 108
- 109. The Magic of Web Marketing WiltsWebDesign.co.uk 109 109
- 110. The Magic of Web Marketing • Introduction • Size does matter • The Right Site WiltsWebDesign.co.uk • Conversion, Conversion, Conversion • Where the traffic comes from 110 110
- 111. The Magic of Web Marketing What’s Next? Copy of Slides?..............................Leave me your business card More Workshops?.………………..Try one of these Search Engine Optimisation Understanding Google Ads [aka Adwords and PPC] Guerrilla E-Marketing WiltsWebDesign.co.uk Linkedin for Business Facebook for Business Effective Blogging Email Marketing Video Marketing Twitter for Business Effective Web Design 111 More help?........................................ Contact Andy 111
- 112. The Magic of Web Marketing WiltsWebDesign.co.uk 112 112
- 113. The Magic of Web Marketing Andy Poulton T: 01793 745305 M: 07966 547146 WiltsWebDesign.co.uk E: andy@wiltswebdesign.co.uk W: www.wiltswebdesign.co.uk 113 113