A short oresentation touching on the key points of SEO for SMEs.

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The Changing Face of Search
What you need to know about Search Engine Optimisation

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Web Marketing is a Marathon
There are very few quick wins

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What
IS
SEO?

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Things you do to get a good result when
people are searching.
SEO =

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On Site
Optimisation

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Off Site
Optimisation

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The Problem

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83% of web users use Search Engines
95% use Google
50% of users go beyond page 1
10% of users venture past page 2

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What’s the big secret?
Do the right things right
and
get the right results
There Isn’t one!

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On Site
Optimisation

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Still the most important
content on your web site

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Where do they go?

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Where the Keywords go – A Summary
• Page Content
• HTML Page Title
• Meta Page Description
• File / Image Names
• ALT Attributes
• Header Tags
• Navigation Link Anchor Text
• URLs

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Off Site
Optimisation

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What Else Counts?
Backlinks

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Backlinks
www.backlinkwatch.com

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What Else Counts?
Google will measure your site based on “relevance”
• The number of times it is clicked in a search
• Where is the site hosted?
• How fast do the pages open?

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What Else Counts?
Domain Name
• Does it include any Keywords?
• How long ago was it registered
• How long is it registered for?

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Pandas
Penguins
Hummingbirds
Pigeons

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Panda
• Content Quality
• Duplicate Content
• Poor Content
• Thin Content
• Spammy Content
• Excesive Adsense

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Panda
• Links from poor quality sites
• Links from dead sites
• Purchased links
• Links from irrelevant sites
• Over repetition of keywords
• Excessive optimisation
• Thin Content
• Spammy Content
• Excessive Adsense

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Sematic Search
Understands what you are REALLY
looking for
Hummingbird

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Pigeon
Focus on Local Results

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Remember
Your web site is for your
CLIENTS
not the search engines

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• Improve website
• Pay per Click
• Location based marketing
• Google Local / Places
• Video Marketing
• SMS Marketing
• Smartphone apps
• Social Media
• Email Marketing
• Blogging

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What’s Next?
• Critically assess your site
• Research keywords thoroughly
• Ensure your keywords are in the right places
• Monitor performance
Google Webmaster Tools www.google.com/webmaster
Google Analytics www.google.com/analytics
• Continually monitor your site’s ranking and make improvements
where possible

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Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
01793 23 80 20
07966 54 71 46