A 1/2 day workshop delivered to members of the UKTI Marketing Internationally program in Bournemouth on October 19th 2011

1. Guerrilla e-marketing

3. Noah Kalina 21m views on YouTube in 5 years Now that’s the magic of web marketing

4. Guerrilla e-marketing

8. Reality Check

9. Social Networks

10. Business Networks

11. Viral

12. Video Marketing

13. Email Marketing

14. Blogging

16. World Wide Web – Reality Check Vast Market Opportunity

17. World Wide Web – Reality Check 6.9 Bn 1.8 Bn

18. World Wide Web – Reality Check Lots of money spent online

19. World Wide Web – Reality Check 2009 2010 £88 bn £118 bn £150 bn £200 bn

20. World Wide Web – Reality Check 118 88 64.3 £ Bn 46.6 29.8 20.4 Source IMRG

21. World Wide Web – Reality Check New ways of working means People spend more and moretime online

22. World Wide Web – Reality Check PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

24. People to deal with enquiries?

25. Stock to deal with uplift in orders?

26. Logistics in place to deliver on new orders?

28. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

30. Reality Check

31. Social Networks

32. Business Networks

33. Viral

34. Video Marketing

35. Email Marketing

36. Blogging

38. Social Networks

39. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 18-24 0-17 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner

40. Social Networks Social Media is the No. 1 online activity

41. Social Networks 2/3rds of the Global Internet population visit Social Networks

42. Social Networks 10% of all internet time is spent on Social Networks

43. Social Networks www.facebook.com

44. Facebook If Facebook was a country it would be 1/ China 2/ India 3/ Facebook 4/ USA

45. Facebook Adds 1/2musers every day

46. Facebook 5bn minutesspent on Facebook EVERY day

48. news stories

49. blog postsshared each week

50. Facebook Facebook now has a greatershare of theinternet than

51. Online Networks – How www.facebook.com

53. Can join groups

54. Ugly URL

56. Can’t Join Groups

57. Can host apps

58. “Vanity” URL

59. Indexed by Search Engines

60. Visitor stats availableBest for brands and businesses

62. Linked to Site Admin

63. New members have to be approved

64. Send “Direct” messages to members

65. Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]

66. Facebook – Getting Started – build page

67. Facebook – Getting Started – build page

68. Facebook – Getting Started – Join In

70. Either Cost per Click or Cost per 1,000 impressions

71. Measurable

72. Controllable

73. Daily Budget

74. Scheduling

76. Join some groups

77. Start your own group

78. Contribute and add value

80. Reality Check

81. Social Networks

82. Business Networks

83. Viral

84. Video Marketing

85. Email Marketing

86. Blogging

88. Linkedin – Networking for Professionals Over 120 million registered professional users in more than 200 countries

89. Linkedin – Networking for Professionals More than 1.5mcompanies have a Linkedin Company Page

90. Linkedin – Networking for Professionals Adds 1mnew members every 12 days

91. Linkedin – Networking for Professionals More than 2bnpeople searchesin 2010

92. Linkedin – Networking for Professionals www.linkedin.com

93. Linkedin – Getting Started – build profile

94. Linkedin – Build Company Page

95. Linkedin – Getting Started – make contacts

96. Linkedin – Getting Started – find groups

97. Linkedin – Getting Started – Answers

99. Either Cost per Click or Cost per 1,000 impressions

100. Measurable

101. Controllable

102. Daily Budget

103. Scheduling

105. Reality Check

106. Social Networks

107. Business Networks

108. Viral

109. Video Marketing

110. Email Marketing

111. Blogging

113. Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible

114. 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 3.2m 160,000 x 20 Viral Marketing – How & Why

115. Viral Marketing – How & Why The Thresher ‘Virus’

118. National TV news coverage

119. National Radio coverage

120. National Print news coverage

122. Viral Marketing -How Refer a friend Competitions Video

124. Reality Check

125. Social Networks

126. Business Networks

127. Viral

128. Video Marketing

129. Email Marketing

130. Blogging

132. Video Marketing 2ndmost searchedsite on theinternet

133. Video Marketing 3bnvideos watchedevery day

134. Video Marketing 24 hoursof new contentuploaded everyminute

135. Video Marketing Average personspends15 minuteson YouTube every day

136. Video Marketing 70% of YouTube activity takes place outside of the USA

137. Video Marketing YouTube clips now incorporated in Google Search results

140. Video Marketing Your Video

141. Video Marketing

142. Video Marketing

144. Look for the competition

145. Get a feel for YouTube

147. Prepare and learn your script

148. use cue cards

149. Prepare your location

150. quiet and free from disturbance

151. Prepare yourself

153. Reality Check

154. Social Networks

155. Business Networks

156. Viral

157. Video Marketing

158. Email Marketing

159. Blogging

162. Remind former clients that you are still around

163. Advise clients of full range of services

166. Why Email Marketing? It’s Effective

167. Why Email Marketing?

169. Existing Client Data

171. Tailored

172. GRAB attention

173. Frequency

175. Number of bounces

176. Number opened

177. Number deleted without opening

180. Vertical Response www.verticalresponse.com

181. Constant Contact www.constantcontact.com

182. iMailer www.emailtools.co.uk

183. Reality Mail www.realitymail.co.uk

184. Mailing Manager www.mailingmanager.com

186. Reality Check

187. Social Networks

188. Business Networks

189. Viral

190. Video Marketing

191. Email Marketing

192. Blogging

195. An informal way of communicating

196. Helps with the search engine position of your website

197. Opens your business to a wider audience

200. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

201. Blogging – Where www.blogger.com www.wordpress.com

203. Reality Check

204. Social Networks

205. Business Networks

206. Viral

207. Video Marketing

208. Email Marketing

209. Blogging

212. Twitter

213. Twitter – Who 310m Businesses and Individuals International companiesCiscoIBMDell Informational ServicesNasaMarketing DonutStartup Donut Respected News ServicesBBCCNNDaily TelegraphBath Chronicle CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting PoliticiansDon FosterJacob Rees-MoggKerry McCarthyDuncan Hames

215. Easy way to keep in touch

216. A way to reach potentially large market

218. Twitter – How Write a short profile

219. Twitter – How Find People to Follow

220. Twitter – What to Tweet Anything

222. Reality Check

223. Social Networks

224. Business Networks

225. Viral

226. Video Marketing

227. Email Marketing

228. Blogging

230. Guerrilla e-marketing